Content Creation Made Easy

Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business! BUT! I plan to be back :) I'd love for you to stay in touch, and the best way to do that is via my email list. Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0! This toolkit includes 21 customizable prompts designed to help you create content...

Feeling burned out by “me-centric” marketing? You’re not alone. Many service providers want to grow their business without feeling like they’re constantly on display, waving jazz hands in front of an audience 24/7. That’s why Audience-Centric Marketing is such a game changer—it allows you to build trust and connection while centering your content on your audience, not on you. In today’s episode, I...

We're talking about a topic today that miiiiiight seem a little… Um. Unsexy? Boring? But stay with me, friend, because I promise you… We're talking about the unsung superhero of the content marketing world! It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog: HOW EDITING IS REALLY A SEXY BEAST. Okay, maybe not a sexy BEAST....

MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look! Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today. Because... Even though AI has become our friend and may keep us from starting at a blank page… Writing GREAT copy still requires your brain. And there's no need...

If you feel like sharing your ideas is way harder than it needs to be… Or you’re not sure how to sound like you instead of some compilation of everyone else... Then this episode of Content Creation Made Easy is gonna be your new bff. First up, I'm celebrating my 250th episode!!! <<Overuse of exclamation points ON PURPOSE! Whooo hooo!! But more importantly, I'm spilling the secrets in...

It's not like you need me to tell you how nurturing your audience develops trust & relationships. How it creates connection & value. And (dolla dolla bills...) it's the thing people often need before they hit the "BUY NOW" button. And. So. But. ALL THE TIME people tell me how much they struggle to nurture their EMAIL audiences… (Cuz this shit isn't easy!) I'm delive...

It can't only be ME who's felt exhausted by the constant need to create content, right? We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah. But what happens when you feel BLAH about creating content? Whaddya do you do when you're on the edge of "I just don't wanna anymore"?...

What is it about SEO that makes me want to run and hide? Just me then? So here's the thing: Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets. And they don't like it. So there's "new rules" you wanna weave into your content creation efforts to make SEO work for you - Today on Content Creation Made Eas...

When you're an expert in your field who's done a LOT o' things to get where you are now… It's surprisingly hard to articulate what you do so other people 'get' it. That good ol' curse of the expert holds us back from being able to -Introduce ourselves at networking events (or even the freakin' grocery store)... -Write the "promise statements" for our program...

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it." You've probably already tweaked things in your own marketing approaches to fit you better. But after I recently I heard my friend Caryn Gillen speak about weaving values into your business… you KNOW my brain went to, "Hey!...

Ever wonder why your "Work with Me" page isn't getting any bites? Today we dive into this verrrryyy specific nugget on your website. Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work… She also offers a roadmap to turn yours into a client magnet. Trust me, Tracie's tips will save you a lotta frustration & help...

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning… I LEANED IN. Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective. So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical? I needed to understand. And, of cours...

**This is the second part of the conversation. If you missed Part 1, start there! What happens when the marketing of a program is so good that you can't resist it… Then you BUY the thing… But it wasn't what you actually needed? Or it didn't deliver what you thought it would? Or you didn't get the promised results? *This is real issue in today's online world and as marketers is...

What happens when the marketing of a program is so good that you can't resist it… Then you BUY the thing… But it wasn't what you actually needed? Or it didn't deliver what you thought it would? Or you didn't get the promised results? *This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy. To help us make...

Is it time to finally get that book out of your head and onto paper? You've got the idea, the IP, the framework, the drive, the desire to impact… BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place… How do you proceed? Enter: The New VOICE of Nonfiction. Because it’s no longer enough to tell a true story. Audiences need to be moved by your VOICE -...

Gotta admit, today my mind got shaken up a bit. Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform. A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.) B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.) C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS ar...

Ever stayed at a party too long? When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over? Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness. It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working. So, how d...

What if you're boring? Wait! No, that came out wrong. What if YOU THINK you're boring? And you HAVE NO STORIES to tell? OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there? And even if you had any stories, what if you're not good at telling them anyway? Yeah - welcome to the mind of most experts & service providers I meet...

What if you don't have a M A S S I V E audience? Is creating content a waste of time? Do you need to keep building, building, building your audience before you can expect to make any money? NOPE. It's not impossible to create big profits when you don't have big audience numbers. Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers? Stacey Brass Russell, business &...

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy… And to be effective, you've gotta pitch yourself. Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with! And most pitch approaches are about sending BIG volumes for big results, but today's guest h...

Sending emails to your list is about soooooo much more than simply sending emails. It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI? Then today's episode is for you. Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF… Is that happening for you? When you're tired of writing & sending emails that don&...

Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world… It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals: 1. Offer coaches alternatives to outdated approaches 2. Provide space for underrepresented voices to be heard 3. Raise money to donate funds to a meaningful cause When I got my eyes on it, the fir...

Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer? Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing. For some it borders on a trauma that keeps them from putting their ideas out in the world. Especially when it comes to blogging - which is a great freak...

Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages? (Just me then? Okay.) Well, in case you're LinkedIn curious but aren't sure whether it's worth it… Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & story...

You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader. WHAAAA? Yeah - it can be a little confusing. But! Don't ignore your About Page because it's where your website visitors spend MOST of their time! Let's ease-ify updating your About Page! Today, Brittany Herzberg, a SEO expert & copywriter share...