Content Creation Made Easy

You’d never create a piece of content only to bury it in the sand on purpose. You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience! If no one can find it, writing it was a waste of your time. This is why being search-able is VITAL, and why being FOUND is an important part of your content strategy. Whether you’re blogging, podcasting, using YouTube, Pi...

You don’t want to sound like anyone else. You know you’re supposed to “use your voice” and put your unique spin on your ideas… BUT what does that mean? And HOW do you do it! We’ve got you covered. On this episode of Content Creation Made Easy, we break down how to write with YOUR VOICE! Thanks to Justin Blackman, a brand voice expert, you’re gonna learn: What “voice” really is – Why using incredib...

Suuure - quizzes are fun and light and airy... They are fan-freakin'-tabulous at attracting new leads, and they can even help you segment your audience to serve them better. But here's something I bet you don't know (because I didn't until I created a quiz from the inside of my business. and HO LEE CRAP...) Creating a quiz as part of your content strategy is like a VITAMIN for your...

If you're a creating any kind of content, you are lookin' at a screen! Doesn't matter if you're planning, editing, writing, recording, podcasting, interviewing... Your eyes are doing a LOT of work! No matter our age, our eyes are under great strain - which affects our ability to be clear & creative in our brain, AND it affects our energy to actually create... So when I met toda...

When you make it to TWO HUNDRED of anything, you celebrate that! And today is the 200th episode of the Content Creation Made Easy podcast! How do you get to 200 podcast episodes? You have to figure out how to take the pressure off so you don't burn out. That's why today's podcast is filled with 4 "lessons" to help you: Stop feeling like you're feeding the endlessly hungry c...

Ever tried hiring someone to deal with your content before? If it’s been a nightmare…or a series of frustrating, ineffective collaborations… Or you just have NO idea how to actually (tactically – like, for realsies) find & hire your Perfect-Match VA... so you can get some FREAKIN’ help with that Content Machine… You’ve GOT TO check out today’s episode! I'm introducing you to the great Jen...

How can you create content that SERVES your 2023 Business? And why do we need to even think about this? Well...It’s undeniable: the world is a different place. It’s moving faster & expectations keep shifting & increasing. Also: YOU are different. Your needs & your capacity have shifted. This is a good thing! So how can we harness what’s special, different, and interesting about YOU so...

How do entrepreneurs & small business owners decide WHICH interesting, amazing, lucrative, and creative ideas to focus on? Beyond the nurturing content you create regularly for your audience, what about ALL the other content you want to put out there? The podcast to launch? The website to update? The course to create? The book to write? You get it... On this episode of Content Creation Made Ea...

You're probably not in business to be a full-time content creator! The efforts you put forth are supposed to get you a return on investment - whether that's time, money, effort, energy, creativity! WHATEVER! Where is the ROI? If you're spending a lot of time spinning your wheels making content - or you feel like you put stuff out there to check it off the list, but it doesn't feel...

Content and Offers go hand in hand: the reason we create content is not just for shits & giggles! It's to connect with our audience & eventually covert them to customers and clients... SO WE CAN HELP THEM and/or provide them an experience! Which is why it's important to align our offers with our: Business & financial goals Personal style, personality, & energy, Marketing co...

Whew! Ok. Your audience has come to know, like, & trust you. Now what? Ohhhh. Have we got a treat for YOU today! What normally happens is we often jump to “BUY OUR STUFF” – because, let’s be honest: conversions are why we’re in business. But there’s actually some other great stuff that helps the audience move there with more ease – to feel good for both you AND them! Try. Buy. Repeat & Ref...

When you create content, a LOT’s going on. Cohesive messaging that’s relevant & on brand for you. Copy that grabs your audience by the collar & makes ‘em take note. Planning & repurposing. Writing & recording. Tactics, strategies, scheduling, OH MY GOD NO WONDER YOU’RE EXHAUSTED. This is why having someone on your team to support you is VITAL. Today I’m speaking with Tyreen Taylor...

The planning part of content creation is a place a LOT of people get stuck. But if you think strategically, and use some time-saving tactics, it gets a TON easier! Let’s continue to the last 2 parts of the simple 5-step system I use myself and teach to all my clients! So, today I unpack the actual PLANNING, scheduling, & creation problems & how to approach this for yourself… PLUS: REPURPOS...

When putting nurture content out there, do you sometimes: Do it just to get it crossed off the list? Feel unsure whether you have a strategy – and if so, is it working? Get energetically & mentally depleted by this work? ALL THAT is normal. AND it’s not helping you! So, today I unpack the first 3 steps in creating more strategic content. Meaning: create nurturing content THAT DOES THE HEAVY LI...

Why, on a podcast about content marketing, would we be talking NETWORKING? ‘Cuz ev.ree.thing converges! Think about how your message & brand personality shows up online. That’s easy to imagine, right? But anytime you go ANYWHERE and you meet people…formally or informally - You are networking. Connecting. Building relationships - and if you're not clear in your content & messing.. EYES...

You know your people are struggling with a problem, but they won’t engage with you in any of the content you create about it. They don’t comment. They don’t share. They don’t DM. On this episode of Content Creation Made Easy, we're unpacking WHY this happens & what to do about it. You'll learn the top 3 reasons this continues to be a struggle and how to get out of the endless "I&#3...

You want to do a podcast, but you think... "There are SO MANY podcasts already out there! Who wants to hear what I have to say?" or... "It seems pretty time consuming. How do I do it anyway?" "Should I BOTHER?" So, I’ve invited Rosemarie Callender, podcast launch & systems strategist, to chat with me today to unpack alllllll the questions: Especially - drum roll please...

Are you exhausted trying to keep up a MORE! MORE! MORE! content pace? A lot of what we're told about marketing is unrealistic & unsustainable! If you're suffocating under the pressure to keep up, then you can’t nurture your audience. And frankly, your audience can’t absorb everything you have to teach at one time. Soooo, if you’re a self-described “overthinker” with a LOT to share with...

Ever feel like you create something absolutely PERFECT to publish… Then “Whoosh!” It’s gone? Your Instagram story disappears after 24 hours… Your TikToks get lost inside the internet… Your emails never see the light of day once they're opened? Imagine if your content could stick around longer, be found by people easily, and attract people, no matter what’s happening with the algorithm gods? Ah...

This content stuff is freakin’ hard for a LOT of peeps out there - “I can’t do what you do!” “I’m not organized.” “I’m a terrible writer/hate my voice/dislike video.” It’s easy to feel this way because there’s a LOT of information floating around out there… Sometimes it’s conflicting, or you don’t know who or what the hell to trust… We start to fall into this belief of, “I can’t do this.” Or, “I’m...

It's inevitable: you WILL feel overdone with creating your content - no matter how many people you have on your team or how easy it is for you to create! This summer, my team realized we needed OXYGEN! So we intentionally decided to take halt creating new content: No social media, podcasting, blogging, or email. Today I'm pulling back the curtain on WHY this churn & burn happens to us,...

You probably USE Pinterest for your real life – recipes, designs, outfits… It’s ideas, ideas, ideas all day long over there. But are you using it to wring the HELL out of your content capital + get a long-term results for your efforts? Enter stage left, Presh Rodgers of The Pinning Oasis! She shares ALL the gems in this conversation on Content Creation Made Easy! Listen to learn: *3 things to know...

Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves, Creating good content for your marketing can feel slippery because nothing stays still & it’s all constantly evolving. However, one thing that doesn’t change in the marketing world is that people buy from people they know, like & trust… Which makes your...

Whatever kind of content you're creating…. Whatever networking, pitching, marketing, speaking you're doing.... None of it will work if you have a murky, fuzzed up brand messaging… Anything that’s unclear, takes too long to say or has people walking away from you going, “WHAT does she do?!” THAT is a foundational problem holding back your success! THIS is why you’re gonna be so excited afte...

When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people. Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that. In 2021, Jen joined a 6-month coaching program on anti-racist leadership to examine her biases learn how to create more inclusive, diverse community. What...