Content Creation Made Easy

How long has "update website" been on your to-do list? Months? Years? It feels like a beast, right? It's an "I need an entire weekend to fix it" tasks that never leaves the list. You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?" Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the...

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you… There's a mistake you're likely making. Here's the scoop: Experts it hard to convey the VALUE of what they do. Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable. NEWS FLASH: Your audience DOES NOT. I don't wanna be...

If "Write That Book"is on your list this year, you need to know something RIGHTNOW: a) it's a fantastic tool for business growth b) getting it onto the shelf requires support from editors and possibly a book coach. So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach! She sheds light on what you need to know to get your book into the hands o...

With all your expertise, experience, & education, you have a LOT to say! Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge. SO…that means, it's HIGHLY likely that at some point you've pondered this question: "Should I take everything I've got and turn it into a book?" GREAT Q! Today's episode of Conte...

Today we're taking storytelling one step further beyond the whys: we're going into the HOWS! Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game. I've got 4 "how-to" focused simple storytelling tactics that: 1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content fe...

In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience… in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries! I created this miniseries because it’s crucial to connect with your audience and stand out in a highly AI-generated world. Stories are a fantastic way to do...

Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent. We can absolutely use AI tools to help us, but... Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand. So, as you try to market your program, services, books, and courses in the online world, lear...

The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers. But you are likely missing out on connecting with 25% of your audience… Simply because your content is NOT ACCESSIBLE TO THEM! Did you know over 25 million Americans have a disability? And many have disabilities that are a) Invisible to you b) Ke...

Do you struggle to come up with ideas for your emails? If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content… OR you don’t like the “selling” vibe that a lot of email marketers use… You’re gonna LOVE Amber Petty’s concept of approaching your emails as a newsletter: a platform to share valuable content rather than a sales-driven tool! Get ready t...

In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies! Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience loooooong after you've created it! Basically, how would it change your life to repurpose your...

You know how sometimes a word loses its meaning when you hear it over & over again? That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand? And…how does your brand play with your content & copy? These are questions it’s time to get clear answers to! Since words are MY superpower but visual branding is my Kryptonite, I brought in an...

In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend. It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program. Now, if during your promotional events you've ever experienced feeling... A sense of "getting lost" in the online pitch-fest A desire to do things differently, because our...

This isn’t a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing. Conforming to trends? Uh. No. The Do! Do! Do! More! More! More! Mentality? I literally can’t anymore. Comparisonitis & Shoulds? Please, stop. All of it leads to the “I’m gonna burn it down & walk away” marketing fantasy… Today I'm speaking wi...

If the truth is that no one grows a business by working alone in a bubble… Then why do we do exactly THAT when it comes to our marketing? Marketing is vital to our business growth - no matter what kind of marketing & content you prefer to create! But we tend to work in our silos, tapping away at our keyboards, which creates both burnout AND ineffective marketing! That’s why today’s episode unp...

All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content… AND “do marketing” that feels easier, better, simpler, “good-er” for us! One of the most impactful personality tests I ever took was in my 30s… (Long after those Seventeen magazine ones asking, “What does your lip gloss color say about your soul” 🙄). It was…Th...

Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience… AND to lead them towards something valuable so you can earn money from your brilliance & expertise! Monetizing your content doesn’t come easily to everyone, which is why the focus of today’s episode of Content Creation Made Easy is exploring ways to do that without feeling pushy or g...

You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business! [This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...] Which is why for today's episode of Content Creation Made Easy, I’ve brought in Jackie Brewster, certified Enneagram coach an...

I’m gonna be honest with you – I know AI is here and I know its power is undisputable. And certainly it can make our life easier. But I’ve only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it: I don’t want it to become a crutch. And I want my content to be MINE. To sound like ME. To be in my VOICE. Being real is a huge part of who I am and it’s a giant part...

When people want to learn more about you, they often go to your socials first... And whether that's Instagram or something else... And whether you're using video or something else.. You need to content that's easy for you to make and easy for your audience to find you! This is where Natasha Pierre comes in: as a content expert & video marketing coach, she helps small businesses bui...

Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content. It can feel pushy, market-y, or manipulative. Sometimes it can even feel like you’re “dumbing down” your words & writing when you “try to write in marketing language”. The good news is copywriting a) Can be learned b) Does not have to be gross or pushy c) C...

Video isn’t going anywhere, whether we like it or not. The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience. Today we're talking about how to improve your videos AND your confidence…so you can leverage YouTube as part of your content approach! Our guest Edie Clarke is a remote video producer &...

Every time you get into your car, you know where you’re going – whether it’s a routine destination or an adventurous road trip! Very rarely do we just hop in the car and wander around, driving until we decide to stop. But this is often what we do with our content! Put it out there, not really knowing where we’ll end up… Which means sometimes we wind up going circles or not getting where we wanted...

This is Part 2 of my interview with The Online Legal Guy, Bobby Klinck (though we're not talking much about legal stuff!) I wanted Bobby to share his story because he's a creative, intelligent guy who's brain never turns off! And in the middle of his business growing, growing, growing, he realized he was over capacity. He'd built a business that was successful, but it was taking ev...

You know those people whose brains never turn off? Who see every problem and come up with a solution? They know their strengths & can serve a LOT of different types of people? (I'd bet this might even describe YOU! Your brain won't stop creating!) Well - today I'm interviewing one of these people. Bobby Klinck is a colleague of mine in the online business space, and I highly respec...

Have you heard about shifting your Instagram profile grid to something called "The 9-Grid" What does this mean? It means that instead of constantly updating the feed posts on your IG profile, you create kind of a "home" page with 9 posts that are static. NINE POSTS. Then you don't post anymore. Is this as easy as it sounds? Wellllll. If you understand how to do it STRATEGICALLY...