Content Community Commerce

In this episode, Tim and Robbie break down why Black Friday shouldn't be the only moment your brand plans for. They explore how marketers can identify and build meaningful peak moments throughout the year by understanding seasonality, customer planning phases, and personal milestones. From riding emotional highs after events to earning the right to show up in personal moments, this conversation of...

In this episode, Tim and Robbie dust off the crystal ball to predict what's coming in 2026 — from AI's growing role in search and marketing to a cultural shift toward calm in a chaotic world. They unpack how Google's AI mode will reshape browsing, how marketers will need to adapt to "AI-first" audiences, and why brands that create simplicity might stand out in the noise. It's part tech talk, part...

In this episode, Tim and Robbie explore the power of elevating real people within your brand to create more authentic, engaging, and trustworthy connections with your audience. They unpack how internal personalities—whether founders or passionate employees—can become brand ambassadors that fuel SEO, strengthen customer loyalty, and help businesses stand out in a faceless digital landscape. From B2...

In this episode, Tim and Robbie dive into the often-overlooked connection between user experience (UX), design, SEO, and email marketing. While they don't always "own" UX/UI directly, they show how it impacts every touchpoint in a customer journey — from how people land on your site through search, to the experience of clicking through from a beautiful email. They share real-world stories of chaot...

What's the real return on content? In this episode of the Content Community Commerce podcast, Robbie and Tim dive deep into how one well-crafted blog post turned into a multi-channel powerhouse—generating revenue through email, boosting SEO, fueling paid ads, and driving social shares. Learn why good marketing doesn't happen in a vacuum, how to collaborate across teams and vendors, and why messy a...

In this episode, Robbie and Tim dive into the evolving landscape of search behavior in the age of AI. From conversational queries to AI-powered customer journeys, they unpack how businesses must rethink visibility, search strategy, and content integrity. Tim introduces the Clarity Framework—a strategic approach for future-proofing your brand in a world where large language models like ChatGPT, Gem...

In this episode, Tim and Robbie dive into the marketing measurement crisis sparked by AI overviews, disappearing clicks, and the evolving search landscape. They explore why traditional KPIs like traffic and ROAS are no longer reliable, how to approach brand visibility in this new era, and why it's time to rethink the metrics that define success. Packed with strategic insights and a few sacred cow...

In this episode, Tim and Robbie dive into Part 2 of the Customer Journey Evolution series, exploring how buyer behavior is changing at the product-aware and decision-making stages. With AI tools like ChatGPT and Google's AI Overviews becoming digital assistants, the path to purchase is no longer linear—or even human-led. The two marketers unpack research on generational behaviors, why trust and re...

In this episode, Tim and Robbie explore the four stages of AI adoption for marketers, from hesitant experimentation to empowering entire teams with custom GPTs. With real-life examples, practical tools, and plenty of laughs along the way, they break down how to thoughtfully integrate AI into your workflows without losing your human touch. Whether you're still AI-curious or already building custom...

 In this episode, Tim and Robbie explore how Google is digging deeper than ever into your brand's ecosystem—email behavior, sentiment signals, fulfillment performance, and everything in between. What started as a conversation about SEO "street cred" turns into a full-scale examination of how Google's recent changes affect visibility, ad performance, and brand trust. As marketers, it's time to thin...

In this episode, we're diving into part two of our series on marketing misconceptions, and this time, we're tackling the ever-evolving world of SEO. Whether you think SEO is all about keywords, backlinks, or something you can "set and forget," we're here to bust the myths and set the record straight. Tune in to unpack what SEO really is, how it's changed, and how you can leverage it to grow your b...

In this episode, we're unpacking the evolving customer journey and how it's transforming the way consumers make decisions. With buyers engaging across multiple channels and platforms, it's more important than ever for marketers to stay adaptable. Join us as we discuss timeless strategies, insights, and tools that help brands connect meaningfully in a rapidly shifting landscape. Let's dive into wha...

In this episode, Tim and Robbie dive deep into the world of email marketing, tackling some of the biggest misconceptions that might be holding your business back. From the age-old myth that "email marketing is dead" to the belief that bigger lists are always better, they break down the most common misunderstandings and offer expert insights on how to elevate your email strategy. Whether you're ove...

Welcome back to the Content Community Commerce podcast with Tim and Robbie! In this episode, we're diving deep into a topic that can be a game-changer for your e-commerce business – investing in email marketing. From why it's not as 'free' as it seems to the best strategies for building a truly effective email marketing system, we're breaking down everything you need to know. Whether you're just s...

  In this episode, we take a closer look at a critical decision for businesses today—"How much should you invest in SEO?" From exploring the long-term benefits of SEO to comparing in-house versus outsourced strategies, Tim and Robbie break down the key factors that influence the success of your SEO efforts. Whether you're a growing brand or an established company looking to optimize your marketing...

In this episode, we're diving deep into the world of omnichannel content. As brands look to reach customers across multiple platforms, developing a seamless content strategy is more important than ever. We'll explore how businesses can leverage different channels—online and offline—to create consistent, engaging content that drives sales and enhances the customer experience. Let's connect:  schedu...

In today's fast-paced digital world, creating a seamless user experience (UX) can make or break your online business. From navigating websites to engaging with emails, every interaction matters. If your users encounter a confusing or unpleasant experience, they're unlikely to stay, explore, or make a purchase. More than ever, businesses must focus on UX as a key driver of success, especially in ar...

In this episode of the Content Community Commerce podcast, Tim and Robbie delve into the challenges marketers face in an ever-changing digital landscape. They discuss the constant updates to algorithms on platforms like Google and how these changes can impact marketing strategies. Instead of chasing every change, Tim and Robbie advocate for understanding the long-term goals of these platforms and...

In this episode, Tim and Robbie dive into the world of SEO, focusing on how to effectively set and track OKRs for your SEO strategy. They introduce a new concept called "Soakers" to describe the big, impactful SEO goals that businesses should aim for. The conversation covers everything from the basics of OKRs to the nuances of SEO strategies, including how to manage expectations, track progress, a...

Website migrations can be a daunting task, but with the right approach, they can also be a catalyst for growth. In this episode, Tim and Robbie share their insights on how to navigate this complex process. From choosing the right CMS to managing the impact on SEO and traffic, we'll cover everything you need to know. Join us as we demystify the world of website migrations and help you avoid common...

In a world flooded with noise, how do you capture and keep your audience's attention? Learn how to use content as a Trojan Horse to earn your audience's atttention, ultimately leading to conversions. From crafting irresistible content to building loyal communities, we'll equip you with the strategies and tactics to succeed in today's competitive marketplace.   Resources mentioned in this episode:...

In this episode, Tim and Robbie dive deep into the challenges of staying consistent in a world full of distractions. They share their personal experiences of falling off the content wagon and offer practical solutions to help you get back on track. Discover how to overcome burnout, reignite your creativity, and create content that resonates with your audience.   Resources mentioned in this episode...

Discover the secret to unlocking new levels of customer loyalty and skyrocketing sales during your off-season. Brace yourself for an unexpected twist as two entrepreneurs reveal their game-changing strategy, proving that when the peak fades, the real magic begins. But what exactly did they discover?

If you're feeling frustrated and overwhelmed with the endless cycle of brainstorming and researching for content ideas, only to end up with lackluster results that fail to captivate your audience, then you are not alone! Spending countless hours scouring the internet for inspiration or relying on outdated brainstorming techniques can leave you feeling burnt out and uninspired. It's time to take a...

In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what...