Content Community Commerce

In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.

Missed SXSW? Robbie and Tim recap Robbie's visit to SXSW 2023 from the marketing strategy side of things, including AI, virtual reality, and first-party data.

When Robbie Fitzwater and Tim Lowry dive into the confusing world of  Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.

Measurement and reporting are vital to helping define your business's success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.

In this episode Robbie and Tim discuss how and where to invest your marketing dollars and how to do that in the way you prioritize channels.

In this episode, your hosts will discuss a framework that will help you understand how to build a content calendar and a sustainable, actionable strategy that works the way you want it to. This framework is known as the Hygiene, Hub, Hero Framework.

One thing businesses need help with is how to leverage their content to help them grow revenue. In this episode, Robbie and Tim dive into the Content Flywheel concept, which will help businesses build and understand their content.

In this episode, Tim and Robbie take a deep dive into how they utilize seasonality in their respective fields. Seasonality is an important concept regarding the why and how to understand your customers through content.

In the customer journey, it's about reaching out to your audience and keeping them there. In this episode, Robbie & Tim discuss ways to align your content with the customer journey.

In part two of the discussion of building and owning an audience, Robbie and Tim dive into the intricacies of creating relationships through content and adding value beyond the product.

Ever wonder how you can continue to leverage the content you've created? Robbie and Tim discuss what you can do to repurpose and recycle content over time through different deliverables.

In this episode, Robbie & Tim discuss building and owning an audience in part 1 of this two-part discussion.

In this episode, co-hosts Robbie Fitzwater and Tim Lowry introduce themselves and give an inside look at what to expect in the Content Community Commerce Podcast.