Content Amplified

In this episode, we interview Jessalynn Jones , the director of Outbound at Wise Hive and a seasoned content marketing professional with a wealth of experience across various industries, including non-profit, B2B, B2C, and SaaS. What you'll learn in this episode: The Power of Human-Driven Content : Discover why content that reflects human experience and nuance outshines AI-generated content,...

In this episode, we interview Cassie Nordyke , sharing her extensive experience in both agency and in-house roles, navigating through the complexities of marketing landscapes, acquisitions, and scaling marketing efforts across different sectors. What you'll learn in this episode: Strategies for identifying and addressing business challenges through content, even when these challenges are not...

In this episode, we interview Chett Coombs , a marketing maestro currently excelling in the demand generation. What you'll learn in this episode: The significance of aligning your content marketing efforts with organizational goals and revenue generation. Insights into Chett's journey from sales to marketing, emphasizing the relationship-building aspect of marketing. Strategies for align...

In this episode, we interview Austin Null , a seasoned expert in the influencer marketing space with a rich background in YouTube content creation and ad agency work. What you'll learn in this episode: Austin's journey from YouTube content creator to influencer marketing strategist, and the lessons he learned along the way. The emerging trend of B2B influencer marketing on platforms like...

Welcome back to another episode of Content Amplified. In this episode, we interview Alex Pinto , a seasoned startup marketer with a rich background in content marketing and writing. What you'll learn in this episode: Insights into the transition from journalism to content marketing and how storytelling remains central. Strategies for finding and utilizing first-party data to differentiate con...

Welcome back to another episode of Content Amplified, where we delve into innovative strategies in the marketing world. In this episode, we interview Elena Hingle , a seasoned professional from Marketing Architects, who shares her unexpected journey from aspiring athlete to marketing maven, and the groundbreaking 'Lightning Strikes' campaign strategy that revolutionized their agency&apos...

Welcome back to another episode of Content Amplified. In this episode, we interview Kaite Rosa , who leads the brand at Axonius, a cybersecurity company. What you'll learn in this episode: Insights into launching and leading a major campaign with Simone Biles and its impact on brand humanization. The strategic approach to differentiating brand messaging in the cybersecurity industry, moving a...

Welcome back to another episode of Content Amplified. In this episode, we interview Daniel Lassell , the content marketing manager for Exo, a pioneering company in handheld ultrasound technology. What you'll learn in this episode: How an English major's journey led to a career in content marketing, emphasizing the value of creativity and critical thinking in the business world. The uniqu...

Welcome back to another episode of Content Amplified. In this episode, we interview Brian Santa Maria , a multifaceted creative and marketing leader currently spearheading marketing and creative efforts at VC Held CPG company. What you'll learn in this episode: Transitioning from Theatre to Marketing : Discover Brian's unique journey from an avant-garde theatre background to leading mark...

Welcome back to another episode of Content Amplified, where we dive into the world of marketing with our guest, Robert Reinert , a seasoned marketing professional with 15 years of experience spanning various industries and regions, from agency sides to company sides, including extensive work in content creation and social media campaigns. What you'll learn in this episode: Platform-Specific S...

Welcome back to another episode of Content Amplified. In this episode, we interview Sarah Harland , the Director of Demand Generation at Endor Labs, who shares her extensive background in B2B SaaS, content marketing, and her journey from writing Google ads and blog posts to leading a shift towards more persuasive and meaningful marketing strategies. What you'll learn in this episode: The evol...

Welcome back to another episode of Content Amplified. In this episode, we interview Sara Giddens , Director of Industry Marketing at Kahua. What you'll learn in this episode: The significance of aligning content with the customer journey for more effective marketing. Insights into the remarkable increase in marketing sourced opportunities and the reduction in marketing qualified leads, demons...

Welcome back to another episode of Content Amplified, where we dive into the fascinating journey of Jeremy Fuchs from a sports journalist to a marketing maven in the cybersecurity realm. Jeremy shares his transition from journalism to marketing, highlighting his experiences and the innovative strategies he employs at his current role. What you'll learn in this episode: Insights into repurposi...

Welcome back to another episode of Content Amplified. In this episode, we interview Andrew Adams , a seasoned marketing expert from Salt Lake City, Utah, currently making waves at Scorpion. Andrew brings a unique perspective to marketing, grounded in a journalism background, and shares invaluable insights into creating compelling content strategies. What you'll learn in this episode: The Impo...

Welcome back to another episode of Content Amplified. In this episode, we interview Hannah Cameron , a seasoned content marketing professional with a passion for storytelling and scaling B2B companies. What you'll learn in this episode: The limitations of traditional content briefs and their impact on creativity and efficiency in content creation. Hannah's innovative approach to content...

Welcome back to another episode of Content Amplified. In this episode, we interview Danielle Bitts , the VP of Brand and Creative for Bodybuilding.com. What you'll learn in this episode: The transition from journalism to branding and marketing, highlighting the importance of storytelling in content creation. Insights into running a successful influencer program, focusing on the shift from mac...

Welcome back to another episode of Content Amplified! In this episode, we interview Chrissie Buchanan , a seasoned marketer with a rich background in SaaS and developer tools marketing. What you'll learn in this episode: Debunking Vanity Metrics : Discover why metrics like likes and views might not be as valuable as they seem and what metrics you should focus on instead. The Power of Engageme...

Welcome back to another episode of Content Amplified. In this episode, we interview Lee Densmer , a content marketer and expert in localization and global content strategy. What you'll learn in this episode: The importance of understanding your global audience to create resonant content. Strategies for adapting content to different cultures without losing its essence, known as transcreation....

Welcome back to another episode of Content Amplified. In this episode, we interview Katie Sweet , Director of Content Marketing at Zappi, an agile market research platform. Katie brings her extensive experience in content marketing to the table, sharing valuable insights and strategies. What you'll learn in this episode: The Genesis of a Business Podcast : Discover how Katie Sweet initiated a...

Welcome back to another episode of Content Amplified! In this episode, we interview Vanessa Hartung , a seasoned B2B content marketing expert with over 15 years of experience in the field. What you'll learn in this episode: Building Effective Content Teams: Discover Vanessa's insights on assembling a high-performing content marketing team, including key roles and functions essential for...

Welcome back to another episode of Content Amplified! In this episode, we interview Brooke Morrill , a seasoned content marketing manager at CreateRoom, a crafting furniture company. Brooke shares her unique journey from photography to content marketing and how she leverages her passion for storytelling and content creation in the world of marketing. What you'll learn in this episode: Innovat...

Welcome back to another episode of Content Amplified! In this episode, we interview John Baker , a multifaceted marketing expert from a small startup SaaS company in Western New York. John shares his journey from working in a large multinational industrial manufacturing company to finding his passion in dynamic, smaller companies where he could wear many hats and really make an impact. What you&ap...

Welcome back to another episode of Content Amplified. In this episode, we interview Brooke Andrus , a content marketing expert with a rich background in journalism and healthcare marketing. What you'll learn in this episode: Transitioning from Journalism to Marketing : Discover Brooke's journey from a community news reporter to a content marketing maestro, learning how to leverage storyt...

We were honored to have Meg Blanchette on the podcast today. What you'll learn in this episode: Building a Solid Foundation for Content Creation: Meg emphasizes the importance of starting with a clear goal. Whether it's lead generation in a specific industry or engaging more users, defining your objective is crucial. Effective Research and Topic Selection: Learn how to select topics that...

Welcome back to another episode of Content Amplified. In this episode, we interview Deirdre Mahon , a seasoned marketer with a rich background in B2B technology and a passion for customer engagement and understanding buyer personas. What you'll learn in this episode: Strategic Long-Term Planning in Marketing: Deirdre shares insights on developing a long-term vision in marketing, emphasizing t...