Content Amplified

In this episode, we interview Elliot Volkman , the Marketing Director at Drata and host of the " Adopting Zero Trust " and " Mastering the Art of Failing " podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership. What you'll lea...

In this episode, we interview Amber Rhodes , a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs. What you'll learn in this episode: The basics and benefits of employee advocacy programs in a small to mid-sized business. How personal brandin...

In this episode, we interview Kevin White , a seasoned marketing expert currently heading the marketing team at Common Room. Kevin shares his extensive experience, starting from his early days of web development for a local surf shop to mastering digital marketing and leading growth at innovative tech companies. What you'll learn in this episode: The fundamental principles of content marketin...

In this episode, we interview Shiro Hatori , the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors. What you'll learn in this episode: Strategic Insights: Shiro discusses his transition from e-commerce to B2B SaaS and the unique marketing strategies employed in each field. Podcasting as a B2B Tool: Th...

In this episode, we interview Nickolas James , an accomplished content strategist with a fascinating career journey from development and production at E! to overseeing digital content at Sinclair. His diverse experiences across major networks like HBO and Conde Nast have uniquely positioned him to blend content creation with strategic marketing. What you'll learn in this episode: The importan...

In this episode, we interview Jaclyn Freedma n, a seasoned marketing expert passionate about crafting multifaceted campaigns and advocating for authenticity in content. With a rich background that spans the early days of digital marketing, Jaclyn brings a wealth of experience in engaging audiences at every stage of the buyer's journey. What you'll learn in this episode: The essential rol...

In this episode, we interview Erin Hallstrom , a seasoned SEO specialist and former journalist who has seamlessly transitioned into the digital age of marketing. Erin shares her journey from aspiring to be Lois Lane to mastering SEO for one of the largest B2B media companies in the U.S., blending her passion for storytelling with the technicalities of search engine optimization. What you'll l...

In this episode, we interview JP Lespinasse , a seasoned marketing professional with a rich background spanning from retail to tech, and now at Lightcast, a data company focusing on labor market analytics. What you'll learn in this episode: Comprehensive Marketing Experience : Discover how JP's journey through iconic companies like Nokia and the NBA shaped his marketing strategies, parti...

In this episode, we interview Nolan Necoechea , a seasoned marketer with over a decade of experience in data and AI startups. Nolan dives deep into the current state of content marketing, shedding light on the pitfalls of "zero calorie content" and how to genuinely engage your audience with impactful content strategies. What you'll learn in this episode: Understanding Zero Calorie C...

In this episode, we interview Ariana Shannon , a seasoned marketing director at SalesIntel with a passion for visual storytelling and brand strategy. What you'll learn in this episode: The Importance of Strategic Video Content: Ariana discusses the need for a purpose-driven approach to video production, emphasizing that creating content should be about fulfilling specific business and marketi...

In this episode, we interview Jason Reis , a seasoned e-commerce leader who specializes in assisting overwhelmed entrepreneurs and brands in launching and scaling their online businesses. What you'll learn in this episode: Repurposing Content : Discover Jason’s strategy for taking existing blog content and transforming it into engaging video content, enhancing your brand’s reach and engagemen...

In this episode, we interview Chris Wilson , a seasoned leader in software and financial services with over 25 years of experience. Currently, he is shaping the future of banking and payments by leading high-impact teams at MX, focusing on partner growth and sales. What you'll learn in this episode: Deep Dive into Content Strategy: Understand the critical role of content in enhancing partner...

In this episode, we interview Dani Calogera , a seasoned entertainment marketing executive and advisor. Dani, formerly the head of brand and digital marketing at Showtime, delves into the dynamic world of content personalization and shares invaluable insights drawn from his extensive experience. What you'll learn in this episode: Insights into Consumer Behavior: Discover how understanding div...

In this episode, we interview Matthias Carnahan , currently the head of marketing at ShipInsure , bringing extensive experience from the luxury branding and tech industries. What you'll learn in this episode: Insights into Transitioning Brand Strategies : Discover how Matthias applies direct-to-consumer branding strategies to the B2B tech space, enhancing customer engagement and brand loyalty...

In this episode, we interview Michael Ashford , the dynamic Director of Marketing at The Receptionist, a cutting-edge software company. Michael brings his passion for storytelling from his days as a journalist to the forefront of marketing, crafting engaging narratives that amplify customer success. What you'll learn in this episode: The Power of Storytelling in Marketing: Discover how storyt...

In this episode, we interview Sara Hetland , a seasoned marketing professional with extensive experience in integrating content with corporate communications and brand design. Sara shares insights from her journey from journalism to marketing leadership, offering a deep dive into the collaborative processes that drive successful marketing strategies. What you'll learn in this episode: The Tra...

In this episode, we interview Christian Capdeville , the Director of Product Marketing at FOSSA, who brings a rich background from the energy sector to the innovative field of product marketing, especially for tech startups focusing on open-source developers. What you'll learn in this episode: Understanding Audience Needs: Christian shares the critical importance of direct interaction with cu...

In this episode, we interview Mike "Kirby" Kirby , the Senior Director of Partner Strategy and Growth at Empartner Software, who shares his deep insights into the nuances of partner marketing and how it differs significantly from traditional corporate marketing. What you'll learn in this episode: The common mistakes in partner marketing and why simply rebranding corporate content is...

In this episode, we interview Tim Moran , a seasoned marketing professional with a rich background in both the media and B2B marketing worlds. What you'll learn in this episode: The evolutionary journey of content marketing from its traditional roots to its current state, as explained by Tim, who has navigated the marketing realm for over a decade. A deep dive into the distinction between tho...

In this episode, we interview Marni Carmichael , the VP of Marketing at ImageSource , who shares her expert insights on maximizing content potential, particularly through webinars. What you'll learn in this episode: Strategic Webinar Planning : Discover how ImageSource aligns its webinar calendar with product and technology launches to generate demand and engage sales teams effectively. Lever...

In this episode, we interview KellyGene Hays , a seasoned expert in B2B SaaS marketing with an impressive background in managing over 60 mergers and acquisitions throughout her career. Dive into the complexities and opportunities that arise in the marketing world during these transformative business phases. What you'll learn in this episode: Insider Perspective on M&A: Understand the intr...

In this episode, we interview Margaret Kelsey , a seasoned marketing strategist and advisor who shares her unique insights into the marketing world. From her eclectic career beginnings in portrait photography and hospitality PR to her substantial experience in content marketing and the VC world, Margaret offers a treasure trove of knowledge for both budding and experienced marketers. What you&apos...

In this episode, we interview Marin Perez , the Senior Director of Marketing at Pie Insurance. With a rich background in content creation and marketing, spanning from blogging and YouTubing to leading global content programs at Microsoft, Marin brings a wealth of experience to the table. This episode delves into the intricacies of content marketing, with a particular focus on the strategic balance...

In this episode, we interview Allyson Havener , the SVP of Marketing and Community at TrustRadius. Allyson shares her extensive experience in the SaaS and technology space, emphasizing her passion for content marketing and how it forms the lifeblood of any effective B2B marketing team. What you'll learn in this episode: The Importance of Voice of the Customer: Learn how to make customer feedb...

In this episode, we interview Kasey Skala , who brings a wealth of experience from his impressive career in consumer marketing across large global brands like Great Clips, Solo Cup, Virgin Mobile, and more recently his transition to Citywide, a B2B franchise company in North America. What you'll learn in this episode: The Power of Storytelling : Discover why storytelling is essential for conn...