Content Amplified

In this episode we interview Tina Donati , founder and CEO of Content Curve . What you’ll learn in this episode: Key strategies for setting up successful freelancer-client relationships. The importance of clear communication and setting expectations. How to tie freelance work to business results. Effective ways to track and measure marketing performance. Text us what you think about this episode!

In this episode we interview Jay Cooke , a seasoned content marketer with over 20 years of experience in the field. What you’ll learn in this episode: The essence of pillar content and its significance. Strategies to create and repurpose pillar content. How to efficiently use resources with pillar content. The role of brand voice and storytelling in differentiating your content. Engaging your audi...

In this episode we interview John Krochune , VP of Owned Media at ampagency.com . What you’ll learn in this episode: How to define your target audience and understand their pain points The importance of aligning content with business goals Effective content distribution strategies across various platforms Utilizing analytics to measure content performance and adjust strategies Text us what you thi...

In this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co . What you’ll learn in this episode: Effective strategies for initiating and growing partner marketing relationships. Examples of successful partnerships and how they increased revenue. Tips on leveraging tools like Partner Stack for segmenting and managing partnerships. How to create valuable content...

In this episode, we interview Reed Gusmus , the Chief Marketing Officer at Profisee, a company specializing in master data management software. What you’ll learn in this episode: The strategic role of gating content in B2B marketing. How to determine which content should be gated. The impact of gated content on perceived value. Effective use of data enrichment with gated content. Real-life example...

In this episode, we interview marketing director Hannah Bauer ( Hannah's portfolio site ). What you’ll learn in this episode: The importance of understanding your user before creating content. Techniques for identifying and addressing customer pain points. Strategies for creating content that aligns with every stage of the buyer’s journey. Insights on segmenting your audience based on problem...

In this episode, we interview Scott K. Wilder , Head of Digital Success at Clari. What you’ll learn in this episode: The origins and evolution of user-generated content. Why user-generated content is more impactful than traditional content. How to start and scale a user-generated content program. The role of community in user-generated content. Real-world examples of successful user-generated cont...

In this episode, we interview Lea Chatham , Vice President of Marketing at Gozio Health. What you’ll learn in this episode: How to develop a cohesive content marketing strategy. The importance of integrating all marketing efforts into a unified campaign. Tactical steps to maximize the use of every piece of content. The role of customer feedback and testimonials in marketing. Text us what you think...

In this episode, we interview Jakub Rudnik , the Head of Content Marketing and SEO at Softr. What you’ll learn in this episode: Strategies for connecting content marketing efforts to revenue The importance of aligning marketing goals with business goals Techniques for tracking content performance and ROI How to identify and target effective keywords for conversion Tips for promoting and distributi...

In this episode, we interview Zac Garside , an email marketing expert and founder of an email marketing agency. What you’ll learn in this episode: The importance of avoiding boredom in email marketing. How to set clear expectations with your subscribers. Effective strategies for a successful welcome email sequence. The impact of personalizing email sender names. Switching up email styles to keep s...

In this episode, we interview RJ Licata , the Senior Director of Marketing at Terakeet. What you’ll learn in this episode: The evolution from permission marketing to reception marketing. How to tailor your content to what consumers are already looking for. Strategies for optimizing owned assets to maximize their value. The importance of building relationships with consumers before they are ready t...

In this episode, we interview Andrew Mounier , a seasoned marketing expert with over 15 years of experience. Andrew has a diverse background, from working with pre-revenue startups to serving as a CMO for a $500 million ARR company. What you’ll learn in this episode: Effective strategies for securing internal buy-in for content initiatives. The importance of consistent communication within departm...

In today's episode, we interview two marketers! Jess Zukus and Jeremiah Akin came on to share some great advice on how you can build a strong bridge between marketing and sales. In this episode you'll learn: How to handle meetings in a remote environment Logistics of handling requests Reporting and alignment through data And so much more! Text us what you think about this episode!

In this episode, we interview Jared Bodnar , VP of Marketing at Tango. What you’ll learn in this episode: Effective strategies to establish thought leadership in diverse industries. How to balance engaging and educational content throughout the buyer’s journey. The importance of having a unique point of view in your content. Tips on keeping B2B content fresh and engaging. Text us what you think ab...

In this episode, we interview Scott Kirkessner , Vice President of Marketing and Business Development at Castle & Cooke Mortgage. What you’ll learn in this episode: Strategies for effective content marketing. The “less is more” philosophy in marketing. How to balance content quantity and quality. Techniques for creating engaging and customized marketing materials. The importance of knowing you...

In this episode, we interview Shannon Howard , Director of Customer and Content Marketing at Intellum. What you’ll learn in this episode: Strategies for creating valuable educational content How to differentiate your content from competitors Balancing SEO with quality content Effective use of AI in content marketing Text us what you think about this episode!

In this episode, we interview Kacyn Goranson , Vice President of Marketing at WorkSuite. What you’ll learn in this episode: Strategic approaches to content distribution. The importance of understanding your target audience. How to measure the effectiveness of your content distribution. The role of content formats in reaching different personas. Tips for repurposing content for multiple channels. T...

In this episode, we interview Deidre Hudson , a seasoned marketing expert with extensive experience in data analysis and content marketing. What you’ll learn in this episode: The importance of balancing performance and brand marketing. Key strategies for effective marketing attribution. How to track and measure the 95% of your audience that isn’t ready to purchase. The role of data in understandin...

In this episode we interview Stephanie Bregman , VP of Marketing at 4ocean . What you’ll learn in this episode: How to effectively start A/B testing your content Key tools and techniques for successful A/B testing The importance of understanding customer journeys Tips for communicating data-driven decisions to your team Real-life examples of impactful A/B tests Text us what you think about this ep...

In this episode, we interview Lyndal Cairns , a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges. What you’ll learn in this episo...

In this episode, we interview Abdul Rastagar , Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics. What you’ll learn in this episode: • Importance of First Party Data: Understand the crit...

In this episode, we interview Shannon Ragan , the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career. What you'll learn in this episode: The transformative shift in market...

In this episode, we interview Noreen Vincent , a seasoned marketing strategist renowned for her innovative approaches in leveraging event content for extensive marketing campaigns. What you'll learn in this episode: Effective strategies for repurposing content from events to amplify your marketing efforts. Insights on how to ensure content from events resonates with different audience segment...

In this episode, we interview Alise Houserman , a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth. What you'll learn in this episode: How unexpected career paths can lead to marketing success. The importance of blending creativity with data in marketing....

In this episode, we interview Amanda Morrison , the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing. What you'll learn in this episode: The fundamentals of Amanda's seven-step fram...