Content Amplified

In this episode, we interview Ben Ard , the host of Content Amplified. This time, Ben shares his personal insights and reflections in a solo episode. What you'll learn in this episode: The power of incremental improvement and how getting 1% better every day can lead to significant growth over time. Practical tips for marketers to apply consistent efforts in various channels like website conve...

In this episode, we interview Michael Dillon , a seasoned marketing consultant and fractional CMO. How to effectively conduct competitor analysis for SEO Key metrics to monitor in your content strategy The evolving role of AI in search engine optimization Practical tips for creating high-ranking content What you'll learn in this episode: Text us what you think about this episode!

In this episode we interview Jason Myers , marketing strategist at Austin Lawrence Group. What you'll learn in this episode: Effective strategies for aligning B2B sales and marketing teams. Insights on creating compelling content that drives customer engagement. Techniques for identifying and addressing customers' pain points. The importance of balancing emotional and rational appeals in...

In this episode, we interview Andrew Rhodes , an experienced copywriter and marketing strategist. What you'll learn in this episode: The importance of consistency in copywriting and brand voice. How to balance personalization and professionalism in your brand's messaging. The difference between demand generation and lead generation. Techniques for putting yourself in the customer's...

In this episode, we interview Skylar Barsanti , a seasoned content manager with over a decade of experience in content creation. What you'll learn in this episode: The importance of getting your website's metadata and H1 tags right How to improve user flow on your website Tips for making your website easy to navigate for both users and search engines The value of inspecting your website...

In this episode, we interview Alton Zenon III , an experienced content marketer with a rich background in journalism, freelance writing, and marketing roles at Built In and Jasper AI. What you'll learn in this episode: Strategies for balancing SEO and human-focused content. The impact of generative AI on content marketing. Practical tips for creating engaging, human-first content. How to leve...

In this episode we interview marketing content and SEO expert Luke Kline . What you'll learn in this episode: How to create a new market category The importance of founders and product vision in category creation Strategies for effective SEO content How to align marketing content with customer needs and search intent Text us what you think about this episode!

In this episode, we interview Morgan Sullivan , a marketing expert from Transcend. What you'll learn in this episode: Strategies for integrating AI into content creation Tips for maintaining brand voice with AI tools The importance of human editing in AI-generated content Best practices for using AI to draft and refine content Tools and resources for effective AI content creation Text us what...

In this episode, we interview Michael Eckhoff , a fractional Chief Revenue Officer (CRO) helping companies grow and scale. What you'll learn in this episode: Strategies to align sales and marketing teams effectively How to use data and metrics to drive alignment The role of product marketing in bridging gaps between teams Key metrics for tracking and improving sales processes Techniques for c...

In this episode we interview Claire Hastwell , head of content marketing strategy at Great Place to Work. What you'll learn in this episode: Practical strategies for conducting consumer research How to leverage customer feedback to shape content The importance of empathy and understanding in content creation Real-world examples of successful content marketing initiatives Tips on collaborating...

In this episode, we interview Shannon Curran , the owner of SSC Consulting, a fractional consulting business for early-stage founders. What you'll learn in this episode: The evolution of founder-led brands and their significance in content marketing. Strategies for early-stage companies to leverage their founders' unique perspectives. Practical tips for executives and content marketers t...

In this episode, we interview Kathleen Sykes , a marketing expert specializing in event promotion. What you'll learn in this episode: Strategies for creating compelling event content How to understand and target your event audience Techniques for capturing and leveraging event content for future promotions Insights into selling the value of events, not just tickets Text us what you think abou...

In this episode, we interview Bryce Kaspar , CEO of Growth Era. What you'll learn in this episode: Techniques to align marketing and sales for better collaboration Defining and achieving success at each stage of the sales funnel Effective ways to use content to convert prospects into opportunities Strategies to maintain momentum and re-engage stalled prospects Practical steps for regular comm...

In this episode, we interview Gal Fontyn , a seasoned tech marketing expert with years of experience. Gal shares his insights on how content segmentation can significantly enhance user experience and drive better engagement. What you'll learn in this episode: The triangle approach to content segmentation: brand awareness, pain awareness, and solution awareness. How to create top-of-funnel con...

In this episode, we interview Justin McCoy , Vice President of Marketing at Cousins Subs. What you'll learn in this episode: The evolution of Cousins Subs' loyalty program Key considerations for choosing a loyalty program provider Effective strategies for launching and promoting a loyalty program The importance of segmentation and personalized marketing How to leverage customer data to d...

In this episode, we interview Victoria Sakal , Head of Growth at Wonder. Victoria shares her insights on the balance between AI and human creativity in content marketing. What you'll learn in this episode: How to strategically integrate AI into your content workflow The importance of human touch in content creation Real-life examples of AI augmenting marketing efforts Tips for future-proofing...

In this episode we interview  Lindsey Tague , a seasoned fractional content marketing consultant and digital nomad. What you'll learn in this episode: The importance of building a personal brand in today's market. How to discover and develop your unique personal brand. Strategies for leveraging your personal journey to attract desired clients and roles. Overcoming the fear of public spea...

In this episode, we interview Jared Eborn, a seasoned journalist and digital marketer at HOJ Innovations. What you'll learn in this episode: How to effectively incorporate AI into your content strategy. The importance of maintaining an authentic voice in AI-generated content. Tips for creating effective content outlines with AI assistance. Balancing AI usage with personal input for genuine en...

In this episode we interview Alan Magee , Vice President of Marketing for Empire Portfolio Group. What you'll learn in this episode: The resurgence of branding in the marketing landscape Differences between performance marketing and brand-focused strategies Tactical approaches to understanding the consumer journey Effective ways to communicate change within an organization Methods for empathi...

In this episode, we interview Amanda Groves , a marketing expert with nearly 15 years of experience in high tech growth startups. What you’ll learn in this episode: The concept of micro funnels and how they differ from traditional funnels. Practical steps to implement micro funnels in your marketing strategy. Techniques for prioritizing and optimizing specific micro funnels. How to use content eff...

In this episode, we interview Sharon Bournes , Vice President of Marketing and Customer Engagement. What you’ll learn in this episode: The concept of surround sound marketing and its advantages How to create an immersive marketing experience Strategies for engaging multiple senses in marketing campaigns Examples of successful surround sound marketing implementations Tips for developing emotional c...

In this episode, we interview Noressa Kennedy Hinkler , an experienced marketer with a background spanning nonprofit agencies, national brands, and award-winning teams. What you’ll learn in this episode: The difference between transactional and relationship-based content. How to create engaging content that builds lasting relationships with your audience. Examples of powerful marketing campaigns t...

In this episode, we interview Tyler Heaps , the head of marketing for Rain Retail Software. What you’ll learn in this episode: Strategies for hosting successful virtual events Tactics for pre-marketing and driving attendance Effective use of software and tools for virtual events Tips for repurposing content from virtual events Best practices for live versus pre-recorded content Text us what you th...

In this episode, we interview Andrew Parker , a marketing veteran with 25 years of experience and current leader at Leadership Circle. What you’ll learn in this episode: The methodology behind content scoring and segmentation How to leverage email marketing for precise audience targeting Effective strategies for aligning email content with blog content Techniques for measuring and ranking audience...

In this episode, we interview Erin Del Ponte , SVP of Marketing at Swanson Health. What you’ll learn in this episode: Strategies for effective testing and learning. The role of leadership in supporting a test-and-learn environment. How to manage segmentation across multiple generations. Text us what you think about this episode!