Content Amplified

In this episode, we interview Grant Polachek , Chief Growth Officer at Atom.com , a startup specializing in naming and domain services. What you'll learn in this episode: A step-by-step process for choosing the perfect name and domain for your business or product. Key considerations for rebranding and when it’s necessary. The importance of audience testing and validation in naming. Tips on ma...

In this episode, we interview Russell Wojcik , a content marketing expert. He shares his unique strategies for amplifying thought leadership content and maximizing its impact across various personas. What you'll learn in this episode: How to prepare for a thought leader interview to address multiple personas. Techniques for repurposing a single conversation into several focused content pieces...

In this episode, we interview Jessie Rogers Lazzarino , a seasoned content marketer with a diverse background in writing, editing, and systems design. What you'll learn in this episode: The essence of systems thinking and its application in content marketing. Practical steps to introduce and implement systems thinking within a marketing team. Tips on creating unified editorial calendars and d...

In this episode, we interview Alex Magann ( alexandria-says.com ), a seasoned expert in content marketing and SEO strategy at Bobby, an innovative infant formula company. Alex shares her journey from leading SEO at Wayfair to her current role, where she spearheads content and organic acquisition strategies. What you'll learn in this episode: How to differentiate between performance content an...

In this episode, we interview Mackenzie Gilstrap , a seasoned B2B content marketer currently working for an architecture and design firm. Mackenzie shares her insights on how to create human-centric content that builds genuine relationships and trust in B2B marketing. What you'll learn in this episode: The definition and importance of human-centric content in B2B marketing. How to engage empl...

In this episode, we interview Julia Sachs , a former tech journalist turned tech marketing expert, who shares her insights on building authority and expertise in a crowded digital space. Julia discusses her journey from journalism to tech marketing, and the strategies she uses to help startups and established companies stand out. What you'll learn in this episode: How to position yourself as...

In this episode, we interview Alyssa Cuda , a seasoned content marketer with over eight years of experience in B2B tech, including roles in cybersecurity, fintech, and supply chain logistics. Alyssa shares her journey into content marketing, highlighting the unique challenges of measuring content's impact and the importance of aligning strategies with business objectives. What you'll lea...

In this episode, we interview Arissa Dimond , an experienced SEO copywriter and content marketing expert. Arissa shares her journey into the world of SEO, the evolving landscape of search engine optimization, and the impact of AI on modern content strategies. What you'll learn in this episode: How Google's latest updates and AI features are changing SEO practices. Key strategies for prov...

In this episode, we interview Kiera Blessing , a Senior Content Marketing Manager with a unique journey from newspaper journalism to B2B content marketing. Kiera shares her insights on how a journalistic mindset can transform your content strategy and enhance your connection with your audience. What you'll learn in this episode: How to apply journalistic principles to content marketing. The i...

In this episode, we interview Bailey Lewis , founder of Words First , a company specializing in digital content strategy education. What you'll learn in this episode: The importance of prioritizing function over form in content creation. How to align content strategy with both user needs and business goals. The role of design in enhancing content without overshadowing it. Effective ways to re...

In this episode, we interview Natalie Taylor , Head of Marketing at Capsule, an AI-powered video editing tool for enterprise teams. What you'll learn in this episode: The effectiveness of intimate, in-person dinners as a marketing strategy. How to balance efforts on non-scalable tactics to achieve meaningful results. Tips on crafting impactful outreach messages that generate high engagement....

In this episode, we interview Marshall Benveniste , a seasoned content and marketing expert currently working in the software industry for commercial construction. Marshall shares his insights on how to develop thought leadership that resonates and builds lasting impressions. What you'll learn in this episode: How to create content that imprints your brand in the minds of potential customers....

In this episode, we interview Zuleika Medina , a seasoned marketing professional. Zuleika shares her insights on the critical role that data plays in shaping and refining content strategies. What you'll learn in this episode: The importance of setting clear KPIs before diving into data analysis. How to identify and focus on metrics that truly impact your content strategy. Strategies for getti...

In this episode, we interview Kelsey Sullivan , a marketing expert with a creative background in poetry and content strategy. What you'll learn in this episode: How to differentiate between thought leadership and content marketing. Strategies to effectively repurpose thought leadership content. The importance of adapting content strategies to changing algorithms and audience behavior. How to...

In this episode, we interview Christine Page , a seasoned marketer with a unique background in social sciences, film, and cognitive science. What you'll learn in this episode: How to leverage diverse perspectives to enhance marketing strategies. The importance of understanding your audience's behavior beyond just the data. Practical ways to bring interdisciplinary thinking into your cont...

In this episode, we interview Aubrey Byron , a content marketing manager at Authentic8, a cybersecurity startup. Aubrey shares her insights on how to create content that genuinely adds value without pushing a hard sales pitch. What you’ll learn in this episode: •The importance of providing valuable, non-salesy content. •How to build trust and brand awareness in a niche market. •Strategies for meas...

In this episode, we interview Claire Foster , a seasoned content marketing expert with nearly 15 years of experience across various marketing disciplines. What you’ll learn in this episode: •How to leverage technology to get closer to your customer. •Tactical approaches to weaving customer insights into your content. •Measuring the effectiveness of your content and refining it for maximum impact....

In this episode, we interview Nathan White , Creative Services Director at KCCI TV, a CBS affiliate in Des Moines, Iowa. What you’ll learn in this episode: •How to prioritize content quality over distribution channels. •The importance of understanding your brand’s narrative before choosing platforms. •Strategies for effectively measuring the success of your content. •Balancing multiple tasks and f...

In this episode, we interview Duncan Alger , a career senior sales representative at technology businesses. What you’ll learn in this episode: •How to use relevant content to close deals. •The importance of real-time data in content sharing. •Why timely, updated case studies are crucial for sales success. •Effective collaboration strategies between sales and marketing teams. •Practical tips for im...

In this episode, we interview Sarah Bozarth , a seasoned product marketer with deep experience in multifamily property management. Sarah shares her journey from leasing consultant to her current role in product marketing, offering insights on why relatable, easily digestible content is crucial in today’s market. What you’ll learn in this episode: •Why short-form, relatable content resonates more t...

In this episode, we interview Kevin Mautino , Head of Marketing at AeroNet Worldwide, a global logistics solution provider. Kevin shares his journey in the creative industry and offers actionable insights on how to maintain creativity, even in a corporate environment. What you’ll learn in this episode: •Strategies for sustaining creativity amidst daily distractions •The importance of understanding...

In this episode, we interview Alix McAlpine , VP of Revenue at Giphy. What you’ll learn in this episode: •The role of GIFs in modern storytelling and branding •Strategies for creating effective and engaging GIF content •How businesses can leverage GIFs for marketing and communication •Insights into Giphy’s partnerships and advertising models •The impact of generative AI on GIF creation and marketi...

In this episode, we interview Rachel Bishop , a technical content specialist and marketing expert. What you’ll learn in this episode: •Balancing technical content with accessibility and personalization •Strategies for understanding and engaging your audience •Tips for using humor and casual language in technical writing •The role of AI in content creation and its limitations https://www.rachel-bis...

In this episode, we interview Allison Bondi , a seasoned content marketing professional with a background in B2B, SaaS, and cybersecurity. What you'll learn in this episode: How to gain credibility with your audience through interviews. Effective methods to source and select the right interview candidates. Techniques for crafting open-ended questions that spark meaningful conversations. Strat...

n this episode, we interview Shuchi Sarkar , CMO of LTI Mindtree. What you'll learn in this episode: Strategies for transforming marketing from a cost center to a growth center. The importance of customer insights in shaping marketing strategies. How to measure and demonstrate marketing's impact on the sales funnel. Tips for fostering innovation and accountability within marketing teams....