Content Amplified

In this episode, we interview Danielle Anzelone-Izzo , founder of Think Marketing Corp. Danielle shares her expertise on bridging the gap between marketing and sales, drawing from her experience with Fortune 300 and 500 companies and her journey from broadcast reporting to omni-channel marketing. What you’ll learn in this episode: •How to align marketing strategies with sales efforts for maximum i...

In this episode, we interview Tod Szewczyk , VP of Marketing Services at Verndale, a digital experience agency. Tod shares his expertise on creating immersive customer experiences that go beyond traditional content strategies. What you’ll learn in this episode: •How to redefine content as a powerful communication tool. •Strategies to craft unforgettable customer experiences. •Using gamification an...

In this episode, we interview Kristen Bryant Smith , VP of Marketing at Help Scout. Kristen shares her insights on using internal experts to amplify B2B content strategies and how businesses can empower teams to create authentic, valuable content. What you’ll learn in this episode: •How to leverage internal experts for content creation. •The importance of aligning content with your team’s real-wor...

In this episode, we interview Taryn Talley , a seasoned marketing consultant and former graphic designer, currently working as a fractional consultant in content and social marketing. What you’ll learn in this episode: •How to transition across different marketing roles by leveraging your core skills. •Tips on selling your experience, even when it doesn’t align perfectly with job titles. •How pers...

In this episode, we interview Greg Uland , VP of Marketing at Reynolds and Reynolds. Greg shares his insights on why being different is critical for successful marketing and how to ensure your brand stands out in a crowded marketplace. What you’ll learn in this episode: •Why incremental improvements aren’t enough to drive change. •How to differentiate your product in a saturated market. •The role...

In this episode, we interview Joey Davis , a seasoned marketing professional with a rich background in radio and self-taught web design. Joey shares his journey from radio DJ to digital marketer, emphasizing the evolving role of AI in content creation. What you’ll learn in this episode: •How to balance AI assistance with human creativity in writing •The potential pitfalls of over-relying on AI for...

In this episode, we interview Anthony Giordano , VP of Growth Marketing at Sermo. What you’ll learn in this episode: •How to build trust with your audience through content. •Best practices for collecting and using customer testimonials. •How AI tools can improve audience insights. •Strategies for embedding authentic testimonials into marketing materials. •Creative ways to incorporate testimonials...

In this extra short episode, host Benjamin Ard shares how to use AI to make your content more interactive. Here's the example: https://www.getmasset.com/articles/b2b-saas-content-writing Text us what you think about this episode!

In this episode, we interview John Korpics , Vice President, Executive Creative Director at Harvard Business Review. What you’ll learn in this episode: •How AI tools like ChatGPT and Midjourney are transforming creative processes. •The balance between human intuition and AI-generated content in media and branding. •Insights into creating a snack brand using AI at Harvard Business School’s executiv...

In this episode, we interview Blair Felter , a seasoned marketing professional. Blair shares her unique perspective on the importance of creating content that prioritizes existing customers over chasing new leads. What you’ll learn in this episode: •Why focusing content on existing customers can be more valuable than prospect-driven strategies. •How customer-centric content can drive lead generati...

In this episode, we interview Mario Paganini, SVP of marketing. Mario shares his experiences in marketing leadership roles and provides insights on creating standout content in competitive industries. What you’ll learn in this episode: •How to align content strategy with business goals. •The importance of taking risks to differentiate your brand. •Why content is the key to driving emotional engage...

In this episode, we interview Savannah Zimmer , VP of Marketing at Purpose Legal. Savannah shares her expertise on the importance of content calendars and how they can be used to align marketing efforts with business goals. What you’ll learn in this episode: •The role of content calendars in supporting business growth. •How to build a content calendar that adapts to change. •Key content pillars ev...

In this episode, we interview Griffin Rowe-Cohen , a junior at Lake Forest College, majoring in Environmental Studies with a minor in English. He is already making waves in digital media through his work in graphic design, videography, and photography, particularly in the athletics sector. What you’ll learn in this episode: •How to self-teach marketing using trial and error •Tips for finding inspi...

In this episode we interview Tim Davidson , owner of B2B Riz and a well-known B2B content creator on LinkedIn. Tim shares his unique approach to video content creation and the strategies he uses to stand out in a crowded digital space. What you’ll learn in this episode: •Why video content outperforms traditional written content •Simple and affordable video setups that any brand can use •How to fin...

In this episode, we interview Megan Effertz , a seasoned business transformation executive with vast experience in sales, marketing, and leadership roles across multiple sectors. Megan shares her insights on how to develop an effective content strategy and the importance of aligning it with the broader business objectives. What you’ll learn in this episode: •How to create a content strategy that s...

In this episode, we interview Jake Wengroff , Senior Consultant at Technica Communications, specializing in public relations and content strategy for clean energy and climate tech industries. What you’ll learn in this episode: •The essentials of earned media and its impact on PR success. •How to repurpose content for greater media exposure. •Key strategies to pitch your content to publications eff...

In this episode, we interview Michael Axman , co-founder of the Nucleus Network, a business dedicated to unlocking the power of connections. Michael shares insights from his journey in growth marketing, venture capital, and his current role in helping businesses foster meaningful partnerships. What you’ll learn in this episode: •How to leverage partnerships to create more engaging and niche conten...

In this episode, we interview  Katrina Doell Mullaney , a seasoned content marketing expert with a background in sports, healthcare, and commercial real estate. Katrina shares her journey from journalism to content marketing and walks us through her process of creating a successful white paper for her current role at DLC Management. What you'll learn in this episode: How to ideate and develop...

In this episode, we interview Benjamin Hoehn , a fractional VP of marketing with expertise in leveraging AI to optimize marketing strategies. Ben shares his approach to using AI for trend jacking and the ways teams, regardless of size, can harness the power of automation to stay ahead of trends. What you'll learn in this episode: How AI accelerates trend jacking and news monitoring. Tactical...

In this episode, we interview  Paul Schiffman , who shares his insights on creating tailored content that resonates with diverse audiences across different platforms. What you'll learn in this episode: How to identify your target audience and create platform-specific content. Strategies for segmenting content to increase engagement and ROI. The importance of understanding different audience p...

In this episode, we interview Harikrishna Rao , an experienced marketer and engineer, currently working with Treasure Data, a leading customer data platform. Hari shares his insights on demand generation and the critical role that content plays in creating demand. What you'll learn in this episode: The essential role of content as the "fuel" for demand generation engines. Strategies...

Ben tests out a new technology while informing you about all the fun facts surrounding Friday the 13th. Text us what you think about this episode!

In this episode we interview Janet Jaiswal , VP of Marketing at BlueShift and a seasoned B2B SaaS marketer with over 20 years of experience. Janet shares her expertise in scaling and growing companies by leveraging strategic marketing insights, and discusses the latest changes in Google's algorithm and how it affects content marketing strategies. What you'll learn in this episode: How Go...

In this episode, we interview Shanti Ryle , a seasoned content marketer and storyteller with a decade of experience in B2B and B2C marketing. She shares her unique journey from acting to content marketing and offers profound insights into the psychology of content creation and audience engagement. What you'll learn in this episode: How to incorporate psychology into content strategy to connec...

In this episode, we interview Blair Romain , a seasoned marketing and content professional. She shares her journey from technical writing to the creative world of marketing and dives deep into the concepts of content atomization and amplification. What you'll learn in this episode: What content atomization and amplification are and how to leverage them. How to maximize existing content throug...