Content Amplified

In this episode, we interview Han Mai , an experienced marketer with 14 years in the field, currently working at LILT. Han shares her insights into the ever-evolving world of demand generation and marketing, with a focus on the game-changing role of AI. What you’ll learn in this episode: •The rise of AI in content creation and its impact on productivity. •Strategies for creating personalized, high...

In this episode, we interview Jessica Malnik , a content marketing expert and business owner. Jessica shares her innovative “Content Moat Framework” that focuses on creating evergreen content to drive sustainable growth for brands. What you’ll learn in this episode: •How to create content that compounds in value over time. •The three pillars of the Content Moat Framework: insights, community, and...

In this episode, we interview Alice (Jeremko) DiSanto , VP of Global Marketing at Rajant Corporation, a leader in wireless networking for the industrial space. Alice shares her decades of expertise in crafting impactful marketing strategies and focusing teams on what truly matters. What you’ll learn in this episode: •How to identify and prioritize essential marketing goals. •The “Power of One” app...

In this episode, we interview Marcus LaRobardiere , VP of Marketing at NewStore, to explore the transformative power of Account-Based Marketing (ABM). What you’ll learn in this episode: •How to craft personalized content strategies for ABM success. •The power of data-driven insights in targeting enterprise accounts. •How annual reports and research can become your ultimate marketing playbook. •Eff...

In this episode, we interview Melinda K. Partin , Director of Marketing Strategy and Enablement at the Channel Company. Melinda brings over 20 years of experience in B2B technology marketing and shares her expertise in using gamification to drive results. What you’ll learn in this episode: •How gamification transforms dry content into engaging experiences. •Tactical steps to design and implement g...

In this episode, we interview Ashley Hutchings , Director at Kelly Scott Madison, about the fascinating evolution of search and how social media platforms are transforming the way people discover content, products, and brands. What you’ll learn in this episode: •Why search is shifting from traditional engines to social platforms. •How businesses can adapt their strategies to fragmented search beha...

In this episode, we interview Michael Jensen , Director of Marketing at Boostability, a company specializing in SEO for small businesses. Mike shares insights from his extensive career in content and marketing and his work on viral campaigns like “Will It Blend?” at Blendtec. He provides practical strategies for standing out in today’s overwhelming digital content landscape. What you’ll learn in t...

In this episode, we interview Jarron Vosburg , VP of Growth at Jump Crew, where he leads corporate marketing and strategy. With a unique career blending sales and marketing, Jarron dives into a game-changing approach to prospecting. What you’ll learn in this episode: •How to leverage storytelling to create compelling sales content •Techniques to use organic social content for effective prospecting...

In this episode, we interview Corie Meredith , an experienced marketing leader with a passion for social media and authentic connections. Corie shares her insights into how AI can be used thoughtfully in branding and social media to build stronger, genuine relationships. What you’ll learn in this episode: •How to use AI as an assistant rather than a replacement •Ways to train AI to reflect your un...

In this episode, we interview Ray Norton , SEO Lead at Gabb Wireless, a company focused on safe tech solutions for kids. Ray shares his insights on building a powerful SEO strategy and how Gabb’s blog achieved a staggering 364% growth in traffic. What you'll learn in this episode: The key role of strong branding in SEO success Ray’s strategies for combining quality content with SEO "razz...

In this episode, we interview Lindsay Kelley , VP of Marketing at Sonar Software. Lindsay brings decades of experience to the table, and today, she shares her unique Thanksgiving Turkey approach to content creation and repurposing. What you'll learn in this episode: How to maximize the life of one core content piece into many engaging formats Tactics for creating “snackable” content that driv...

Today is part 2 of yesterday's episode! We hope you enjoy! Text us what you think about this episode!

PART ONE of TWO. In this episode, we interview Guy Nadivi , a senior marketing executive and fractional CMO, known for his unique insights into marketing workflow and content management. What you’ll learn in this episode: •Why creating a deliverable-centric workflow architecture enhances productivity •The common pitfalls in workflow implementation—and how to avoid them •How standardizing processes...

In this episode, we interview Stevi Ginolfi , Director of Content Marketing at Deseret News, about her streamlined approach to content strategy and the power of saying “no” in marketing. What you’ll learn in this episode: •How to identify and prioritize core audiences for impactful content •The “Cheesecake Factory vs. In-N-Out” approach to content focus •Strategies for testing and refining content...

In this episode, we interview Justin Ruiss , a seasoned equity and primary researcher at BWG Strategy , where he bridges the worlds of data and marketing. What you’ll learn in this episode: •Strategies to gather impactful primary research for marketing •How to use KPIs to measure content effectiveness and industry health •Tips for transforming research data into engaging, educational content •Meth...

In this episode, we interview Phil Pilalas , an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise. What you’ll learn in this episode: •Why email should be more than a direct response tool •The impact of new technologies like Heymail and Superhuman on inbox curation •How to shift email content from transactional to tr...

In this episode, we interview Benjamin Kepner , founder of Global Social Media Marketing and an instructor in digital marketing, to explore the powerful impact of AI-driven video on modern marketing. What you’ll learn in this episode: •How AI video tools are changing content creation •The top AI video platforms and how they work •Tips for using AI avatars and video scripts for business •The proces...

In this episode, we interview Kavi Kardos , Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her wealth of experience in content marketing and SEO to discuss how the “Jobs to Be Done” framework can supercharge your content strategy. What you’ll learn in this episode: •How to create content that resonates with customer pain points and aspirations. •Strategies f...

In this episode, we interview Amber Wuollet , a seasoned marketing expert with over a decade of experience in tech and financial services. Amber shares her insights on the often overlooked but crucial process of internal product launches. What you’ll learn in this episode: •The importance of aligning teams for a successful external launch •Strategies for segmenting product launches into low-hangin...

In this episode, we interview Sarah Perry , a seasoned content marketing professional with over 15 years of experience in B2B software and technology companies. What you’ll learn in this episode: •How to break down silos between content and demand generation teams. •Strategies for aligning goals between content creation and pipeline objectives. •How to structure content that supports every stage o...

In this episode, we interview Hayley Parr , a marketing expert with a background in broadcasting. Hayley shares her insights on setting boundaries and expectations around content creation while maintaining flexibility and creativity. What you’ll learn in this episode: •The importance of frameworks in scaling content production •How to balance creativity with structured processes •Why aligning mark...

In this episode, we interview Alina Ferrell , a marketing leader at SAP Gold Partner Archlynk. Alina shares her journey from journalism to marketing, where her passion for the written word has led to a dynamic career in content strategy. What you’ll learn in this episode: •How to develop content that resonates across the customer journey. •Practical steps to repurpose content for different audienc...

In this episode, we interview Bailey Gaffney , Content Marketing Manager at MPE-Inc., to dive into the art of storytelling in marketing. Bailey shares insights from her journey from pre-pharmacy to marketing and explores how businesses can use storytelling to connect with their audience in a meaningful way. What you’ll learn in this episode: •Why storytelling is crucial in content marketing. •How...

In this episode, we interview Maria Saavedra , a marketing expert with a background in journalism and TV production. She shares her insights on how treating content like a TV producer can transform your strategy. What you’ll learn in this episode: •How to create punchy content that grabs attention quickly. •The importance of focusing on your audience’s experience, not just your company’s goals. •W...

In this episode, we interview Travis Simon , an experienced marketer who has launched innovative campaigns for brands like Proform and Camp Chef. What you’ll learn in this episode: •How technology like AI and design tools can empower marketers to achieve more. •Why personalization is key in today’s marketing landscape and how to leverage it. •The role of autonomy in marketing teams and how it driv...