Content Amplified

In this episode, we interview Joesph Lapin , a higher education marketing professional and founder of Campbell Learn , with a deep passion for storytelling and content strategy. Joe shares his remarkable journey from journalist to entrepreneur and explains how the hero’s journey framework transformed his approach to content creation. What you'll learn in this episode: How to apply the hero’s...

In this episode, we interview Christopher Collier , VP of Marketing at EHS Insight, who brings over 15 years of expertise in the environmental health and safety industry. Chris shares his passion for creating impactful marketing strategies and dives into the evolving world of account-based marketing (ABM). What you'll learn in this episode: Why ABM is more than just lead generation How to mea...

In this episode, we interview Christopher Priest , VP of Marketing at ComplyAuto, a regtech innovation hub, about crafting content that captures attention and delivers value. Chris shares his journey into marketing, starting as a writer and evolving into a successful marketer known for innovative approaches. What you'll learn in this episode: The psychology behind the F-shaped reading pattern...

In this episode, we interview Danny Cox , a seasoned marketing professional with a diverse background in digital marketing, content creation, and brand strategy. Danny shares his insights on telling the right story in a crowded content ecosystem. What you'll learn in this episode: How to discover your brand’s authentic purpose. Strategies for balancing content creation with algorithm demands....

In this episode, we interview Nathan Adams , a certified marketing expert and SVP, Head of Marketing at DKC, where he has spent nearly a decade building media buying and digital marketing divisions. Nathan shares his journey from political campaign work to becoming one of LinkedIn’s top marketing insiders. What you'll learn in this episode: How the zero-click content movement is transforming...

In this episode, we interview Megan Noorman , Vice President of Brand at Zen Media, an end-to-end marketing agency specializing in PR, social media, and content marketing. Megan shares her insights into the evolving landscape of decision-making in marketing and what it takes to engage modern buyers. What you'll learn in this episode: How generational shifts are transforming B2B buying behavio...

In this episode, we interview Eric Bogard , VP of Marketing at Copyleaks , an AI detection and governance solution provider. Eric shares his expertise on creating compelling, data-driven content that builds authority and amplifies your brand's reach. What you'll learn in this episode: How to identify captivating stories hidden in data. Why data-driven content enhances SEO, PR, and though...

In this episode, we interview Sam Kuehnle , a marketing expert who thrives on solving problems and leading innovative strategies for startups and SaaS companies. What you'll learn in this episode: Why marketing the problem resonates more than promoting the solution. How to connect with your audience using real customer insights and language. The role of case studies, storytelling, and interac...

In this episode, we interview Dan Rosenbaum . Dan shares his experience building a robust content ecosystem that drives measurable results. What you'll learn in this episode: How to define and build a successful content ecosystem. Ways to identify what content resonates with your audience through research and social feedback. The role of user-generated content and how to leverage it effective...

In this episode, we interview Margarita Kitova , a demand generation director at DNAnexus , about her unique approach to marketing. With a background in journalism and a passion for storytelling, Margarita shares insights from her journey and expertise. What you'll learn in this episode: How the five C's of healthy relationships—communication, compatibility, commitment, care, and comprom...

In this episode, we interview Savannah Zimmer , VP of Marketing at Purpose Legal . Savannah shares her nearly 20 years of marketing expertise and discusses her approach to content management and strategic planning. What you'll learn in this episode: How to align your content strategy with business goals. Key components of a flexible and effective content calendar. The three pillars of content...

In this episode, we interview Jordan McMahon , a seasoned content marketer with 14+ years of experience in B2B tech and cybersecurity. What you'll learn in this episode: The essence of brand affinity content and its impact on first impressions. Practical ways to connect your brand with emotions through content. Real-world examples of leveraging pop culture to resonate with audiences. Strategi...

In this episode, we interview Matt Springer , a seasoned product marketer with nearly two decades of experience spanning journalism, PR, and marketing leadership. What you'll learn in this episode: The principles of "outside in thinking" and why it’s essential for content marketing. How to craft content that resonates by focusing on market needs over internal messaging. Techniques f...

In this episode, we interview Jimmy Coonan , Marketing Director at Newton X, a B2B primary research provider. Jimmy shares his journey from Gartner to Newton X and the key strategies he employs to create impactful content at different stages of the buyer’s journey. What you’ll learn in this episode: •The difference between top-of-funnel and bottom-of-funnel content. •How to instill confidence in b...

In this episode, we interview Nagendra Sherman , a seasoned consultant with over 20 years of experience in data analytics, financial services, and marketing. Nagendra shares his unique perspective on crafting impactful content that resonates with audiences. What you’ll learn in this episode: •How to create value-driven content that avoids common pitfalls. •The importance of understanding your audi...

In this episode, we interview Spencer Traver , Head of Marketing at a cutting-edge startup in Austin, Texas. Spencer shares his journey from ad tech to leading a holistic marketing department, offering sharp insights into aligning content marketing with business objectives. What you’ll learn in this episode: •Why content marketing is the engine of business storytelling. •Tactical methods to align...

In this episode, we interview Frances Fedoriska , a seasoned content marketer with a diverse background in broadcast news, public relations, and AI-focused marketing. Frances shares her expert framework for maximizing the value of in-person events by transforming them into rich, actionable content opportunities. What you’ll learn in this episode: •A step-by-step process to turn events into five un...

In this episode, we interview Brian Coleman , a seasoned marketing expert with 15 years of experience specializing in performance marketing and demand generation. Brian shares his unique insights into crafting impactful content strategies and understanding the true value of content. What you’ll learn in this episode: •The three core purposes of content: entertain, inform, and persuade. •How to ali...

In this episode, we interview Gabe Alvarez , a demand generation leader with expertise in content strategy and marketing innovation. Gabe shares his journey and insights into what makes content resonate with audiences and drive results. What you’ll learn in this episode: •The evolving role of content in modern marketing. •Strategies for balancing thought leadership and value propositions in demand...

Today is a fun re-run episode for you of the Thanksgiving Turkey method of content marketing. In this episode, we interview  ⁠Lindsay Kelley⁠ , VP of Marketing at Sonar Software. Enjoy! Text us what you think about this episode!

In this episode, we interview Drew Martens , a social media strategist with nearly a decade of experience working with startups and global enterprises. Drew shares his expertise on cutting through the noise of oversaturated platforms to create impactful and authentic content. What you’ll learn in this episode: •The essential do’s and don’ts for building a strong social media presence. •How to embr...

In this episode, we interview Rob Green , former Chief Revenue Officer at Smarty, who scaled the company’s revenue by 28x through organic and sustainable growth strategies. What you’ll learn in this episode: •The foundations of organic inbound marketing and its long-term benefits. •How to identify and target high-intent, low-competition keywords. •Practical ways to craft value-driven content for d...

In this episode, we interview Alex Montas Hernández , founder of The Remarkable Agency and former CMO at Ben Labs and TubeBuddy. Alex shares his extensive experience from corporate giants like Verizon and Bloomberg to running his own agency, shedding light on the challenges and strategies of scaling content creation. What you’ll learn in this episode: •The keys to scaling content production for sm...

In this episode, we interview Bruce Dierbeck , a seasoned marketing professional with over 20 years of experience in advertising and social media. Bruce shares his insights on why video content has become essential in today’s fast-paced digital environment. What you’ll learn in this episode: •Why video outshines static assets on social platforms. •Strategies to produce impactful video content on a...

In this episode, we interview Cynthia Terpstra , a full-stack marketer and communication strategist with deep expertise in brand awareness, credibility, and trust. Cynthia shares her insights from years in the B2B tech, B2C, D2C, and nonprofit sectors, exploring the resurgence of branding in marketing today. What you’ll learn in this episode: •Why brand awareness, credibility, and trust are essent...