Content Amplified

In this episode we interview Danielle Erwin Colvin , VP of Marketing at Bridgeline. Danielle shares her journey from running a branding agency to leading marketing efforts focused on helping marketers connect with their audiences. What you'll learn in this episode: How clean data is the foundation of scalable personalization Ways AI can transform search bars and chatbots into personalized exp...

In this episode, host Benjamin Ard , the CEO and co-founder of Masset, shares his thoughts on how to use AI. What you'll learn in this episode: Why AI thrives on unique human input How to use AI to amplify, not replace, creativity Practical ways AI can support marketing, sales, and customer success teams The critical role of storytelling in making AI outputs valuable Text us what you think ab...

In this episode we interview Benjamin Gordon , for part 2 of 2!  We dive deep into the power of creativity, partnerships, and storytelling in marketing—especially when working with limited budgets. What you'll learn in this episode: Creative ways to market with little to no budget How to leverage partnerships to amplify your reach Strategies for building emotional connections with your audien...

In this episode we interview Benjamin Gordon , a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starbucks. What you'll learn in this episode: How a customer-driven campaign helped Starbucks win over Canada The power of listening to your audience—and acting on it Why authenticity matters more than clever branding How storytelling can transform a brand from o...

In this episode, we interview Jayme Jenkins , VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions for dealerships across industries like power sports, marine, RV, and more. What you'll learn in this episode: How to map content to the buyer’s journey for real impact The right questions to ask at each stage of the purchase process How to leverage sales and...

In this episode, we interview Evynn McFalls , a marketing executive and scholar specializing in digital humanities and rhetoric. What you'll learn in this episode: Why storytelling is the key to authentic connection How to operationalize empathy to scale engagement The biggest mistake marketers make when crafting messaging Why there’s no such thing as a "perfect" message How to segm...

In this episode, we interview Dr. Chase Cunningham , a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Chase shares his unique insights on why marketers hesitate to offer software demos and how that reluctance may be hurting their sales. What you'll learn in this episode: Why restricting software demos can derail the sales process The disconnect between marketi...

In this episode, we interview Rachel Bulla , Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused on digital advertising. What you'll learn in this episode: The difference between AI and automation in marketing How AI-powered automation is saving marketers hours of manual work The best ways to optimize marketing workflows using automation How agencies c...

In this episode, we interview Kevin Hospodar , a marketing leader specializing in content strategy and partnership enablement. Kevin shares his journey from video production to corporate marketing and his expertise in leveraging partnerships for scalable growth. What you'll learn in this episode: How to align marketing with sales goals for measurable impact Why marketplace and partner marketi...

In this episode, we interview Allison Videtti , Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Allison shares her journey from content marketer to CMO and breaks down the real impact of content on business growth. What you'll learn in this episode: Why content marketers have a unique path to leadership How to align content with business objectives for real...

In this episode, we interview Kristina James , a marketing leader with over 20 years of experience in content strategy, branding, and storytelling. She shares her unique "Hearts and Smarts" philosophy—blending emotional appeal with intellectual depth to create truly engaging content. What you'll learn in this episode: How to make complex content more digestible and emotionally reson...

In this episode, we interview Jake Behnke , a seasoned B2B SaaS marketer with over 12 years of experience in branding, messaging, and content strategy. What you'll learn in this episode: Why a blog first content strategy creates lasting marketing assets. How to repurpose blog content into videos, infographics, and eBooks. The role of SEO and AI-driven search in content marketing today. How to...

In this episode, we interview Kristiane Mandraki , VP of Growth at Praxent , a tech consulting and engineering firm for financial services. Kristiane shares her insights on Account-Based Marketing (ABM) and how to create hyper-targeted campaigns that drive real engagement. What you'll learn in this episode: The three tiers of ABM: One-to-Many, One-to-Few, and One-to-One How to structure pilot...

In this episode, we interview Rebecca Smith , Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern , Senior Director of Content at Electric Kite . They share their insights on content strategy, audience engagement, and the evolving role of AI in marketing. What you'll learn in this episode: The key differences between content strategy and content planning. How to...

In this episode, we interview Tom Limongello , an expert in retail media and data strategy, to explore the evolving world of first-party data and its impact on marketing. What you'll learn in this episode: Why first-party data is crucial in a post-cookie world How retail media brands are adapting to data privacy changes Practical strategies for connecting first-party data to the marketing fun...

In this episode, we interview Marc Sobier , a seasoned creative professional with experience at agencies, Impossible Foods, and Verizon. Marc shares his unique perspective on blending data and creativity to craft memorable campaigns. What you'll learn in this episode: How data informs every stage of the creative process. The importance of insights in shaping compelling narratives. Examples of...

In this episode, we interview John Alba , a sales enablement leader overseeing operations for CloudKitchens in Latin America, the U.S., and Canada. With a rich background in B2B sales, customer service, and training, John shares his expertise on integrating AI into sales processes effectively. What you'll learn in this episode: How AI tools streamline sales tasks like outreach and coaching. T...

In this episode, we interview Mark Osborne , a marketing expert, award-winning strategist, and author of Are Your Leads Killing Your Business? Mark shares his journey from managing bands in the 90s to helping B2B companies create winning systems that drive results. What you'll learn in this episode: Why chasing growth hacks can hurt your business. How to build marketing systems grounded in st...

In this episode, we interview David Fitzpatrick , Vice President of Marketing at Modus Create , an IT services and consulting firm specializing in digital product engineering. What you'll learn in this episode: How to engage subject matter experts in content creation. Strategies to amplify individual and business expertise authentically. The importance of balancing brand cohesion with SME fre...

In this episode, we interview Anshuman Jaiswal , VP of Growth Strategy and Operations at Nextupel . With over 20 years of experience, including leading roles at Infosys and AT Kearney, Anshuman shares his journey and insights into crafting impactful content strategies. What you'll learn in this episode: How to balance quality, volume, and speed in content creation. Key metrics to measure the...

In this episode, we interview Lisa Wendland , Director of Lifecycle at Blue Wheel Media . Lisa shares her extensive expertise in email and SMS marketing and provides actionable insights to transform your marketing strategies. What you'll learn in this episode: The core principles of lifecycle marketing and why it matters. Innovative ways to go beyond traditional newsletters using quizzes, VIP...

In this episode, we interview Jessica Johnston , Marketing Manager at Education Advanced, as she shares her unique journey from a 20-year career in education to leading impactful marketing strategies in EdTech. What you'll learn in this episode: How to translate industry empathy into authentic content. Effective methods for empowering internal thought leaders to share expertise. Why Education...

In this episode, we interview Justin Eveloff , marketing expert and agency leader at OBICreative . Justin shares his insights from the Consumer Electronics Show and dives deep into how advancements in technology are shaping the content marketing landscape. What you'll learn in this episode: Why quality content is more essential than ever in the AI era. How streaming TV and AI tools are revolu...

In this episode, we interview Jaime Lee , Senior Director of Brand at NoFraud, to explore her innovative approach to interview-led content strategies and how she leverages AI to scale authentic storytelling. What you'll learn in this episode: How to conduct meaningful interviews that yield valuable insights Strategies for repurposing interviews into diverse content formats Why original, exper...

In this episode, we interview Dr. Shelly Mahon , Director at Zia Consulting, who shares her expertise on crafting content strategies that drive traffic and convert leads into loyal customers. What you'll learn in this episode: How to balance relevance, consistency, and personality in your content Key strategies for SEO and driving organic traffic Insights on the debate over gating versus unga...