Content Amplified

In this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter. What you'll learn in this episode: Why OpenAI’s move to open source a language model could give marketers more control and fewer API costs How ChatGPT’s image generation upgrade changes the game f...

In this episode we interview Evan Fehler , a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands. What you'll learn in this episode: Why most companies misread their paid ad performance—and how to fix it A simple 3-part framework to revive underperforming ad strategies How layering attribution methods revealed $1.78 ROI for eve...

In this episode we interview Kathleen (Waters) Bunshoft , a senior growth marketing and demand generation leader with a focus on revenue and a passion for team happiness. What you'll learn in this episode: Why revisiting your ICP’s mindset—not just their title—unlocks better content performance How outdated attribution models are breaking your growth strategy (and what to use instead) How to...

In this episode Benjamin Ard shares the behind-the-scenes process of producing a daily podcast (this one) as a one-person content team. What you'll learn in this episode: How to build and maintain a 30-episode backlog to stay consistent The outreach strategies Benjamin uses to find and book compelling guests Why he prefers candid, unscripted interviews and how that drives value How Riverside’...

In this episode we interview Matt Hummel , a seasoned B2B marketing leader with over 25 years of experience, currently focused on aligning brand and demand strategies in the tech space. What you'll learn in this episode: Why content without strategy is just noise—and how to fix that A simple four-part framework for building your content strategy: themes, topics, content, and channels How to a...

In this episode we interview Rodrigo Fontes , seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of experience across B2B, B2C, oil and gas, telecom, edtech, and the dating app industry. What you'll learn in this episode: Why deep audience understanding is the foundation of content that resonates How entertainment can be your most powerful marketing strategy...

Host Benjamin Ard breaks down the latest AI news every marketer needs to know from the past seven days. What you'll learn in this episode: How Baidu’s new AI models compare to GPT-4.5 and why costs are plummeting Why AI’s affordability means it’s no longer a competitive advantage—only how you use it matters The rise of AI agents and how they’re automating marketing tasks NVIDIA’s push for hal...

In this episode, we interview Sarah Stadler , VP of Marketing at Respondology . With years of experience in B2B SaaS marketing and multiple successful acquisitions under her belt, Sarah shares insights on leveraging social media comments to enhance content strategies and brand engagement. What you'll learn in this episode: Why social media comment sections are a goldmine for marketers How to...

In this episode, we interview Courtney Todd , founder of Umlaut Agency , a strategy-driven branding, design, and marketing firm. With experience leading marketing for companies like Dallas Morning News and Arteriors, Courtney specializes in helping brands increase visibility and strengthen customer relationships. What you'll learn in this episode: The three key elements that define a strong b...

Your host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know. Stay ahead with this week’s top B2B marketing updates in just a few minutes: Google is testing ads inside its AI-powered search—here’s how to adapt your strategy. Salesforce and Microsoft both launch powerful AI sales assistants—find out what it means for your CRM and sales approach. T...

In this episode, we interview Craig Brown , VP of Marketing at Connect Homes, about the power of aligning content with your audience for maximum impact. Craig shares insights from his experience in both agency and in-house roles, offering practical advice on data-driven marketing strategies. What you'll learn in this episode: Why generic messaging fails and how to make content truly relevant....

In this episode, we interview Dr. Jim , a seasoned sales leader who has mastered the art of integrating content into the sales process. He shares how content-led sales can revolutionize the way businesses engage with their target market and build authentic relationships. What you'll learn in this episode: Why traditional outbound sales strategies are failing How content can be the ultimate sa...

In this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered tools to game-changing updates from OpenAI, Google, Microsoft, and more, we explore how these innovations will impact marketing strategies. What you'll learn in this episode: How GPT-4.5 improves AI-powered marketing Google Ads' new AI-generated images and...

In this episode, we interview Katherine LeBrun , a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism" and explains how brands can shift from self-centered content to authentic, relationship-driven marketing. What you'll learn in this episode: The difference between content narcissism and authe...

In this episode, we interview Barry Silverman , Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a powerful insight that transformed their content strategy. What you'll learn in this episode: How to identify unique and relevant insights from customer conversations The power of aligning content marketing with a meani...

In this episode, we interview Rya Manners , VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages audiences and drives conversations. What you'll learn in this episode: How to stay ahead of industry trends using alerts and social listening The secret to turning news into educational, audience-focused con...

In this episode, we interview Stephan Longo , a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth. What you'll learn in this episode: Why testing and learning is crucial for marketing success How to measure the right metrics instead of d...

In this episode, we interview Jeff Hoffman , a seasoned software sales leader with over 35 years of experience at companies like IBM, Oracle, and multiple FinTech firms. Jeff shares his expertise in go-to-market strategies, messaging, and sales execution. What you'll learn in this episode: How to craft compelling messaging using the "Why Buy?" framework The key elements of an effect...

In this episode, we interview Don Barnett , Director of Sales and Marketing at London House Chicago, about the power of LinkedIn and personal branding. What you'll learn in this episode: Why LinkedIn is an underutilized platform for personal branding How to define your "why" before creating content The best way to start engaging and building your presence How often you should post a...

In this episode, we interview Amy Stephen , Vice President of Marketing at HMP Global , about how marketing can influence the entire customer journey beyond just acquisition. What you'll learn in this episode: Why focusing solely on lead generation is a short-term strategy How to engage customers year-round with personalized content The power of speed and relevance in marketing communications...

In this episode, we interview Sara Khalatbari , Senior Director of Integrated Marketing at Grafik , a B2B branding and marketing agency. She shares her expertise on turning long-form content into bite-sized, high-impact pieces that engage audiences and drive results. What you'll learn in this episode: The two biggest reasons snackable content works How to break down long-form content into eng...

In this episode, we interview Danya Raphael-Hoyle , Vice President of Marketing, about the power of program and affinity marketing. With experience spanning retail, hospitality, and finance, Danya shares how businesses can craft strategic partnerships to enhance customer value and drive engagement. What you'll learn in this episode: How to identify and build strategic marketing partnerships W...

In this episode, we interview Matt Fiel , EVP of Marketing at Penrod , a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares his strategies for maximizing efficiency, leveraging technology, and knowing when to outsource or expand. What you'll learn in this episode: How to prioritize tasks when you're the only marketer The role of AI, automation, and pro...

In this episode, we interview Darren Keeler , Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey from radio DJ to marketing leader and how storytelling plays a pivotal role in building brand culture, engagement, and impact. What you'll learn in this episode: How to create a brand culture that resonates with customers Why storytelling is the most powerful...

In this episode, we interview Justin  Ruiss , Senior Vice President of Media Research at BWG Strategy. What you'll learn in this episode: Why community management is crucial for 2025 and beyond How platforms like Reddit and Discord shape audience engagement Strategies for brands to effectively engage and listen to communities The power of niche audiences and their impact on brand loyalty Bala...