Masset - Content Amplified

Content Amplified

Business EN ↓ 475 episodes

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before. Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Author

Masset - Content Amplified

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 10, 2026

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Episodes

Mastering Platform-Specific Algorithms for Enhanced Performance Marketing 14.12.2023

Welcome back to another episode of Content Amplified. In this episode, we interview Morgan Flores , the Director of Performance Marketing at Clutch , a leading B2B service provider marketplace. What you'll learn in this episode: Expert Insights on Platform-Specific Algorithms: Discover how to adapt your marketing strategies to the constantly evolving algorithms of platforms like Google, Linke...

Maximizing Your Content Marketing Budget with Proven Strategies 12.12.2023

Welcome back to another episode of Content Amplified. In this episode, we interview Julia McClellan , Senior Content Marketing Manager at CircleCI. What you'll learn in this episode: Budget-Friendly Content Creation: Julia shares insights on producing high-quality, cost-effective content. She emphasizes learning essential tools like Adobe Premiere Pro for video and audio editing, especially w...

Mastering Marketing in Highly Technical and Regulated Industries 07.12.2023

Welcome back to another episode of Content Amplified. In this episode, we interview Sarah Eaves , a highly knowledgeable professional with a background in biology, neuroscience, and marketing. What you'll learn in this episode: Translating Technical Expertise into Marketing Strategy : Discover how Sarah Eaves combines her scientific background with marketing skills to create impactful strateg...

Harnessing Subject Matter Experts for Effective Distribution 05.12.2023

Welcome back to another episode of Content Amplified! In this episode, we interview Laura Klebanow , an experienced content marketer and storyteller with a background in developing impact storytelling for challenging narratives. What you'll learn in this episode: Innovative Approaches to Storytelling in Marketing: Discover how storytelling in marketing has evolved, incorporating new formats a...

How Storytelling Amplifies Brand Engagement and Personal Growth 05.12.2023

Welcome back to another episode of Content Amplified! In this episode, we interview Trista Sobeck , a Content Marketing Manager with a rich background in storytelling and digital marketing. What you'll learn in this episode: The Evolution of Content Marketing: Trista shares her journey from a creative writing major to a content marketing expert, illustrating the transformation of content mark...

6 Content Repurposing Strategies to Maximize Impact 30.11.2023

Welcome back to another episode of Content Amplified! In this episode, we interview two dynamic guests in the world of marketing: Mickey Aharony and Kelly Arellano . Both guests bring a wealth of knowledge and experience from their careers in marketing, with Mickey specializing in content strategy and Kelly in content marketing management. What you'll learn in this episode: Repurposing Conten...

Launching a Successful Podcast in 2023 13.11.2023

Welcome to content amplified - we are here to help you get more from your content marketing. Today's interview with Brandon Garcin was all about how to launch a podcast in 2023: Identifying Your Podcast Niche Planning and Strategy Technical Setup and Production Content Strategy and Scheduling Guest Management and Internal Buy-In Promotion and Outreach Text us what you think about this episode...

Mastering Customer Stories: Building Relationships and Listening for Success 13.11.2023

Content Amplified is here to help you get more out of your marketing content. Today's episode is an interview with Rachel Hennessy . Today we discuss 6 important keys in telling better customer stories: Building Relationships Active Listening and Observation Engaging Customer Participation Seeking Explicit Consent Focusing on Humanity Over Data Telling Their Story, Not Yours Text us what you...

4 Key Strategies to Personalize Your Content for Better Engagement 06.11.2023

Welcome back to another episode of Content Amplified. In this episode, we interview Emily McCauley , a digital marketing expert currently working with Skipio. What you'll learn in this episode: Identify key strategies for content personalization. Understand the impact of direct communication on customer engagement. Learn how to leverage conversational platforms for business growth. Text us wh...

Boost Your SEO Content Creation: From Days to Under an Hour with AI 06.11.2023

Welcome back to another episode of Content Amplified. In this episode, we interview PJ Howland , a seasoned expert balancing the intersection of SEO, content marketing, and artificial intelligence to redefine content strategy. What you'll learn in this episode: How PJ Howland transitioned from traditional SEO to incorporating AI into content creation Strategies for scaling SEO content with AI...

Transforming Research into Visual Stories: The Art of Infographic Creation 30.10.2023

Welcome back to another episode of Content Amplified! In this episode, we interview Michelle Davidson , Content Marketing Manager at Allego, a company specializing in sales enablement software for sales teams. Michelle brings a unique blend of journalism and technology publishing experience to the table, offering invaluable insights into the world of content marketing. In this engaging discussion,...

Navigating the Rapids of Content Marketing: Agency Perfection vs. Startup Speed 30.10.2023

Welcome back to another episode of Content Amplified! In this episode, we interview Angela Donlan , currently thriving as a Content Manager at the cybersecurity startup, Strong DM. Angela Donlan's journey from a collegiate coxswain on the rowing team to a Content Manager at a cybersecurity startup is both unique and inspiring. In this episode, we delve into the world of content creation, comp...

How and why you should use expert sources in your content marketing 23.10.2023

Welcome back to another episode of Content Amplified. In this episode, we interview Michaela Mendes , an experienced content marketer with over 12 years of expertise. Michaela discusses the importance of using expert sources in your content to make it truly stand out and provide value to your audience. What you'll learn in this episode: The evolution of information accessibility and why simpl...

How to get the most out of your content marketing budget 16.10.2023

Welcome back to the Content Amplified Podcast! In this episode, we sit down with Kevin Doherty , Senior Manager of Content Marketing at Alma , to discover how to get the most out of your content budget.  Highlights you can get from this episode: Determining the right amount of resources for content marketing Initiating conversations about budget allocation and justifying the ask Strategically brea...

How to get more out of your Webinars through LinkedIn content 16.10.2023

Welcome to another episode of the Content Amplified podcast! In this discussion, Kaitlyn Gaddy , an expert content marketer, shares strategies for getting the most out of your webinars on LinkedIn. Text us what you think about this episode!

How to leverage Reddit for your marketing content 09.10.2023

Welcome back to the Content Amplified podcast! In this episode, we are joined by an incredible guest, Jonathan Sandals , who shares his expertise on leveraging Reddit for marketing and growth hacking. Text us what you think about this episode!

Four ways to repurpose your first party data 09.10.2023

Welcome back to the Content Amplified podcast! In this episode we are joined by Jon Gitlin from Merge and discuss how to best repurpose first-party data. The conversation covers four specific strategies to leverage your data effectively, ranging from PR outreach to webinars, SEO tactics, and social media engagement. Text us what you think about this episode!

How to get more of your customers to say "Yes!" to doing case studies 02.10.2023

Welcome back to the Content Amplified podcast! In today's exciting episode, we have a special guest, Nathan Collier . Nathan, a seasoned content marketer and director of content marketing at Pursuit, a legal tech startup, shares his wealth of experience in transforming the way customers engage with case studies. Tune in as Nathan takes us back to 2008, sharing a game-changing strategy on how...

Why you shouldn't be afraid to give away your "secret sauce" in your marketing content 02.10.2023

In this episode of the Content Amplified podcast, host Ben welcomes Valentino Grasiuso , founder of The1Studios with a focus on helping businesses grow their audience. The episode delves into the intriguing topic of not being afraid to share your "secret sauce" through marketing content. Valentino emphasizes the importance of openly sharing knowledge, arguing that it only becomes yours a...

How to make your physical event content stand out 28.09.2023

Welcome back to the Content Amplified Podcast! We're thrilled to have you with us today for a special interview featuring Wade Draper , a seasoned expert in event marketing. With years of experience spanning various industries, from tech to fashion, Wade has mastered the art of creating unforgettable experiences for brands and clients. In this episode, we dive into the often-overlooked realm...

Finding Content-Market Fit 25.09.2023

Welcome back to the Content Amplified podcast. Today, we've got a great interview with Robert Smith at Dabble , who is a content marketing expert who transformed a small company's content strategy from zero organic traffic to over 30,000 monthly visitors in a short amount of time. Robert's journey is a testament to the power of content-market fit, and in this episode, we dive deep i...

Evergreen or timely content, which one should I use? 21.09.2023

Welcome to another episode of Content Amplified! In today's show, we're joined by Amy Marshall and Alexis Sneed, two content marketing rock stars who've recently launched MKTG Collective , a digital marketing agency aimed at helping small business owners thrive in the digital world. They'll share their insights on the strategic use of evergreen and timely content. Join us for t...

What content you shouldn't be focusing on 19.09.2023

Welcome to another episode of Content Amplified! Today, we're diving into a fascinating topic with our special guest, Madi Bullock. Madi is a seasoned expert in public relations and content marketing. She's here to challenge a common belief in the marketing world: Do B2B companies really need to focus on social media? In this episode, we'll explore Madi's unique perspective on...

How to make product-led content interesting and helpful 12.09.2023

Welcome to the Content Amplified Podcast! In this episode, we're joined by Megan Pratt , at productmarketinghouse.com , a seasoned expert in product marketing and content marketing. Megan brings over a decade of marketing experience to the table, with a focus on bridging the gap between product marketing, sales, and content. She's here to share her invaluable insights on making your prod...

How to run your content dry 11.09.2023

Welcome to the Content Amplified podcast, where we explore the art of maximizing content impact. Our guest, Jeremy McLerran , a marketing expert with a successful track record in the security technology industry, shares his insights on "running it dry" to get the most out of your content. Join us as Jeremy reveals strategies for repurposing and distributing content across platforms, cust...

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