Consulting Success Podcast

Value is at the heart of everything that you do as a consultant. The more value that a buyer sees that you are able to provide to them, the more value that they perceive, and two things happen. Number one, they're more likely to invest at a higher level with you, and two, you become more valuable in their eyes. Increase your consulting sales as Michael Zipursky shares two big factors that will hel...

Being in the consulting business is not something to be taken lightly, especially if you’re just starting and wearing all hats in your business. You can easily get bogged down in the daily grind and the incessant call of duty from the back end can negatively affect your personal performance and business growth. Early on in her consulting career,  Patty Carl , a former chief HR officer for Silicon...

In today’s economic landscape, people are getting bombarded with marketing messages, sales messages, and promotional messages, which, if you admit it, you probably don’t enjoy. On today’s show, Michael Zipursky shares one of the biggest mistakes that people are making in their marketing right now – automation – and how you can actually cut through all the clutter and the noise to have your message...

Leaving your corporate job to start your own business can be quite risky. Yet, Dan Cuprill did it and succeeded at that! From being in corporate America to running his own financial and personal finance firm, Dan has the experience and insights that will guide you to grow your businesses, even after you traded your 9 to 5 job for it. In this episode, he sits down with host, Michael Zipursky, to ta...

Many people these days are focused on tactics rather than strategy. They are chasing tactics but are not even clear on their strategy. Going after the shiny object can be very exciting, but will it help you to make some significant leap in your business to accomplish a lot more? In this segment, Michael Zipursky discusses the difference between tactics and strategy. Don’t go down the wrong path. G...

A lot of people think they need to be perfect before they put themselves out there. Marcia Reynolds realized mastering and trusting your emotions to allow yourself to just go and do something can be very powerful if you let it. Drawing on her corporate experience teaching communication skills and working with leaders, she built her coaching school and created a safe space for people to talk things...

A lot of times, the best marketing isn’t what you say about yourself but what others say about you. Being on top of your relationship management skills is a definite must in order to keep your network solid.  Frank Forte , the President of  Forte Leadership Technology , joins Michael Zipursky to explain how relationships work in building your business. Frank shares how adding value and building yo...

Business growth is a common goal for the majority of business owners. Cameron Herold, the Founder of  COO Alliance , joins Michael Zipursky on today’s episode to share business growth strategies that he has been personally using. Sharing the story of how he built up  1-800-GOT-JUNK?  and ultimately moved on to start on his own, Cameron highlights some of these important strategies such as culture,...

Why is the visual side more compelling? In this episode, Simon Bowen, Creator of The Models Method , joins Michael Zipursky as they talk about improving sales and helping businesses communicate a winning strategy by using visual thinking and models. From a career in electronics to developing models, Simon shares his journey to becoming the Models guy who helps the primary buyer sell the solution t...

Many of us write but fail to get the traction we want for our business or brand to thrive. In this episode, Michael Zipursky talks with Dan Rockwell , the author and owner of Leadership Freak , to share with us his success story of building a world-class leadership consulting practice from writing. He talks about his writing process, how he consistently creates content, and how he drives people to...

Planning to scale and grow your consulting firm? You might as well prepare to undergo all the changes that go with it, especially when it comes to your role as a leader. In this conversation between Michael Zipursky and management consultant and strategic business coach,  Bruce Eckfeldt , you will find that scaling your company means recognizing and addressing the limiting constraints to growth –...

Do you own a business, but finding it hard to break past revenue plateaus? A lot of business strategies claim to make your business grow and increase your profit margins. Unfortunately, most of them don't work, wasting your time and money. Josh Long joins Michael Zipursky on today’s show to share his Bottleneck Breakthrough Method. A self-labeled coachsultant, Josh helps businesses identify the bo...

The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and  Alex Cattoni , the Founder of  The Copy Posse , is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such names as Shopify, Mindvalley, and Numerolog...

It is one thing to build a network; it is another to make it world-class. In this episode, Michael Zipursky sits down with keynote speaker and author,  Kaihan Krippendorff , to share with us his journey from working at McKinsey & Company to founding his own growth strategy and innovation consulting firm,  Outthinker . At the core of his story, Kaihan shares some strategies that helped him buil...

With stiff online competition, one of the ways you could rise above is by showing up at the top of search engines. Nevertheless, this goal has been proven by many to be really tough to achieve. While that is the case, it does not mean it is impossible. In fact, in this episode, Michael Zipursky brings someone who can help you rank on the first page of Google. He interviews  Stephan Spencer —a top...

Every business has a voice – a unique and complex message, a way that message is delivered, and the target receivers of that message. The way you communicate can make or break your relationship with your customers. Finding your business’s voice is a sure way towards consistent, effective communication. Business voice coaching is the forte of  Ken Welsh , who has been working as a professional...

As consultants, we want to not only achieve our potential but to exceed it. We want to create great results, success, wealth, and have a real impact and serve at the highest levels. However, there is often a disconnect between our thoughts and actions. We want greater wealth and higher levels of success, yet act from a place of scarcity, and that’s one of the things that really hold us back from a...

People look at adversities as mere problems that hold us back from getting to where we want to be. But really, these obstacles and challenges are what build us as better people. Joining Michael Zipursky on the show today is Tony Hughes to talk about how adversities build resilience in people and lead them to be better businessmen. Tony is a leading professional selling educator and is highly recog...

As an organization grows, so does the need for a whole army of leadership positions that need to be filled with capable individuals who can work with independence and initiative. Leadership consulting helps people develop their management and leadership skills and thrive in fast-paced environments. Award-winning coach, speaker, consultant, and author Melanie Parish has been in this business for ma...

Building a successful consulting business may seem tricky for many, but that shouldn't be the case. Most of the time, what lies behind achieving that goal can be as simple as having a good understanding of the fundamentals. With the right things in place and focusing on the right areas at the right time with the right people, success could never be far off. Sharing his wisdom and experience on bus...

Many of us tend to think of success as a far-off thing. We look at it like it is only confined within the future, with a bunch of short-term goals that we still have to get through first. But what if you could actually get to your long-term and future goals faster than that?  In this episode, Michael Zipursky goes solo to share with us how you can do that with great strides. He shares how you can...

When you have a successful consulting business, the first thing you learn is that you and your business always have to be top of mind. This is the importance of marketing methods in the way you do you work. Simon Cambiar is the Managing Partner at Cambiar LLC . He joins Michael Zipursky to talk about marketing methods that keep consulting businesses top of mind. Grow your business with these valua...

A book can be your business card, your ultimate branding tool which can help you take off in your career or business. In today’s episode, Michael Zipursky and  Martin Lindstrom  talk about branding tips for consultants. Martin is a brand and culture transformation expert and the Founder of Lindstrom Company. He shares his fascinating story, starting from being a 12-year old kid from Denmark hired...

Business consultancy relies on your ability to have your audience believe that you can help them scale their businesses. An irresistible consulting sales presentation can be a powerful tool to deliver that impact. In this episode, Michael Zipursky interviews the persuasion expert and the CEO of  Duarte, Inc .,  Nancy Duarte . Nancy, an author of five bestselling books, is also a communic...

In order to have a successful consulting business, you need to be able to properly evaluate your sales pipeline. This sales pipeline is divided into different phases that you must examine one by one to see if there's anything causing a bottleneck and if so, you have to be able to determine what actions to take. Michael Zipursky teaches you how to evaluate your sales pipeline. From lead to win, Mic...