Consulting Success Podcast

The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and  Alex Cattoni , the Founder of  The Copy Posse , is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such names as Shopify, Mindvalley, and Numerolog...

It is one thing to build a network; it is another to make it world-class. In this episode, Michael Zipursky sits down with keynote speaker and author,  Kaihan Krippendorff , to share with us his journey from working at McKinsey & Company to founding his own growth strategy and innovation consulting firm,  Outthinker . At the core of his story, Kaihan shares some strategies that helped him buil...

With stiff online competition, one of the ways you could rise above is by showing up at the top of search engines. Nevertheless, this goal has been proven by many to be really tough to achieve. While that is the case, it does not mean it is impossible. In fact, in this episode, Michael Zipursky brings someone who can help you rank on the first page of Google. He interviews  Stephan Spencer —a top...

Every business has a voice – a unique and complex message, a way that message is delivered, and the target receivers of that message. The way you communicate can make or break your relationship with your customers. Finding your business’s voice is a sure way towards consistent, effective communication. Business voice coaching is the forte of  Ken Welsh , who has been working as a professional...

As consultants, we want to not only achieve our potential but to exceed it. We want to create great results, success, wealth, and have a real impact and serve at the highest levels. However, there is often a disconnect between our thoughts and actions. We want greater wealth and higher levels of success, yet act from a place of scarcity, and that’s one of the things that really hold us back from a...

People look at adversities as mere problems that hold us back from getting to where we want to be. But really, these obstacles and challenges are what build us as better people. Joining Michael Zipursky on the show today is Tony Hughes to talk about how adversities build resilience in people and lead them to be better businessmen. Tony is a leading professional selling educator and is highly recog...

As an organization grows, so does the need for a whole army of leadership positions that need to be filled with capable individuals who can work with independence and initiative. Leadership consulting helps people develop their management and leadership skills and thrive in fast-paced environments. Award-winning coach, speaker, consultant, and author Melanie Parish has been in this business for ma...

Building a successful consulting business may seem tricky for many, but that shouldn't be the case. Most of the time, what lies behind achieving that goal can be as simple as having a good understanding of the fundamentals. With the right things in place and focusing on the right areas at the right time with the right people, success could never be far off. Sharing his wisdom and experience on bus...

Many of us tend to think of success as a far-off thing. We look at it like it is only confined within the future, with a bunch of short-term goals that we still have to get through first. But what if you could actually get to your long-term and future goals faster than that?  In this episode, Michael Zipursky goes solo to share with us how you can do that with great strides. He shares how you can...

When you have a successful consulting business, the first thing you learn is that you and your business always have to be top of mind. This is the importance of marketing methods in the way you do you work. Simon Cambiar is the Managing Partner at Cambiar LLC . He joins Michael Zipursky to talk about marketing methods that keep consulting businesses top of mind. Grow your business with these valua...

A book can be your business card, your ultimate branding tool which can help you take off in your career or business. In today’s episode, Michael Zipursky and  Martin Lindstrom  talk about branding tips for consultants. Martin is a brand and culture transformation expert and the Founder of Lindstrom Company. He shares his fascinating story, starting from being a 12-year old kid from Denmark hired...

Business consultancy relies on your ability to have your audience believe that you can help them scale their businesses. An irresistible consulting sales presentation can be a powerful tool to deliver that impact. In this episode, Michael Zipursky interviews the persuasion expert and the CEO of  Duarte, Inc .,  Nancy Duarte . Nancy, an author of five bestselling books, is also a communic...

In order to have a successful consulting business, you need to be able to properly evaluate your sales pipeline. This sales pipeline is divided into different phases that you must examine one by one to see if there's anything causing a bottleneck and if so, you have to be able to determine what actions to take. Michael Zipursky teaches you how to evaluate your sales pipeline. From lead to win, Mic...

What are the most common mistakes business owners are doing when selecting new employees? How do you match new hires to the right jobs? In this episode, Michael Zipursky has "The Turnover Terminator,"  Art Snarzyk III , on the show. Art is the President of  InnerView Advisors, Inc . and is also an employee and management specialist. With his expertise, he shares some tips on job matching...

The idea of working with the government can sometimes be daunting. While that is the case, it is nevertheless not impossible. In this episode, Michael Zipursky interviews  Abhijit Verekar , President and CEO of  Avèro Advisors —an end-to-end information technology advisory firm that works with local governments all around the US to implement new IT infrastructures and systems. Abhijit sh...

Among the many types of consulting jobs out there, freelance jobs are among the most coveted because they offer you a certain measure of freedom and independence in the way you go about things. However, these spots, coveted as they are, can also be difficult to come by because many enterprises prefer to keep consultants around. Justin Nassiri is an entrepreneur and a consultant. Together with Mich...

Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you. Known as The Loyalty Guy, today's guest,  Adam Posner , has been an expert in this area for well over a decade...

Extraordinarily turbulent times force people to take measures that they normally would not. Part of being a consultant is having the foresight and flexibility for getting ahead of problems, and finding a way to make things work as they are, whatever the situation. Michael Zipursky talks about taking action during fraught times in order to find yourself on the other side stronger than ever. It's al...

In identifying prospective buyers, you have to narrow down your choices in an efficient manner so as not to waste time, energy, and resources. In this episode, Michael Zipursky dives deep the importance of focusing on real buyers. He also addresses the question on why many people being reached out to do not convert into clients. With this, he stresses the importance of creating relationships throu...

With almost everyone online, the digital world has undeniably become very competitive for businesses. That is why for you to stay afloat in this day and age, you need to be on people's radar. In this episode, Michael Zipursky introduces us to  Sara Wilson , the founder of  SW Projects , where they craft content strategies and unique creative ideas for brands and digital publishers. Sara...

Better leaders are those who adapt to change and use the right resources to promote success for their employees and organization. Here to talk about change management consulting with host Michael Zipursky is keynote speaker Paul Gibbons . An expert on the crossover of business science, ethics, and change, Paul has authored multiple books, including the Amazon bestseller,  The Science Of Successful...

Most people want instant results which is almost impossible, and they usually give up too early when they don’t get the results they need. Do not give up! Do not abandon ship! In this episode, Michael Zipursky urges us to keep testing and pushing on when we are at the brink of giving up. When it comes to marketing and consultancy, it is all about mindset, persistence, and patience. Love the show? ...

A lot of consultants are hired for their expertise in a certain field and their familiarity with specific subject matters or jargon, but one of the more underrepresented aspects of consulting is building mastery over oneself. Developing self-mastery in consulting is important because self-mastery is the one secret you can hold on to when you're building up your business, whatever field you’re in....

Consulting is a two-way transaction. While people know this, not many take it to heart. A consultant goes beyond merely telling their clients what to do; rather, they listen and build trust in one another. This episode’s guest is a leading authority on driving consistent revenue growth through client loyalty and business relationships for over 35 years. Host, Michael Zipursky, sits down with ...

Presentations are an essential part of any business. It is where ideas are brought to light, potential connections are established, and even customers are marketed. That is why it is crucial to deliver your presentations the best you can. In this episode, Michael Zipursky asks  Leah Bonvissuto  for her expertise in this matter. Leah began her career as a theater director and eventually found her c...