Consulting Success Podcast

We all have the potential to change our lives better than it is now. But, admittedly, many of us need guidance on how to achieve that. In this episode,  Nick Jankel  shows you the power of transformational leadership. He joins Michael Zipursky to tell us all about it with his experiences and the wisdom gained through that as a leadership coach, speaker, and consultant. He also shares his own start...

Many successful companies look to support their growth through marketing. Yet, many consultants are still hesitant to invest in this important business aspect. In this episode, Michael Zipursky takes you deep into marketing, particularly of the importance of your customer’s lifetime value. This growth metric proves to be particularly helpful if you wish to not only get your clients' stay but also...

Many for-profits and nonprofits are making a lot of impact in the world without getting the attention that they deserve. But getting attention is not just something to feel good about; you need to build it intentionally if you are to spread word about your good deeds, get more revenue and be able to help even more people. At  The Boreland Group , CEO  Jennefer Witter  and her team help organizatio...

Reaching your audience is pretty impossible if you are bombarding them with bland sales messages. Michael Zipursky calls every entrepreneur to provide solutions to their target market instead of simply trying to close a sales deal, allowing them to gain that sought-after trust. If you can make yourself available to help at all times rather than being a salesperson, people gravitate towards you in...

As people become more successful in their consulting business, marketing often becomes the first casualty. This mindset would have it that since you’re in a great place now where you’re getting clients and you’re busy delivering, why bother spending your time on marketing efforts? Understandably, marketing isn’t the most enjoyable of processes, but the more successful consultants recognize at some...

This year has certainly been one of the most challenging ones in living memory. Michael Zipursky sends a personal message to all consultants and does a 2020 review with eyes of gratitude and positivity. He underlines the resiliency developed by businesses in the time of pandemic and how they found growth despite the losses. Michael also shares how his own team grew, from the new additions to his g...

Do you want to know how you can grow your business without feeling overwhelmed? The answer is so much closer than you think. Michael Zipursky explains why you must build a team. In this bonus episode, he talks about the tendency of many business leaders to do everything themselves. He emphasizes the need to create a system and bring on team members so you can do things at your highest and best use...

Many people in the corporate world who are getting plump salaries and great benefits are comfortable enough to stay the course until they hang up their hats. But some who have put in the hours and paid their dues yearn for something more. Dan Pontefract  was one of those, and for him, that something more was starting his own consulting business. Dan is a leadership strategist, keynote speaker, and...

Determining your base rate usually involves considering the rates of your competitors and discovering potential costs for each client. But if you want to achieve better results, you must be aware of other important factors to include in your value-based pricing calculations. Michael Zipursky explains the two forms of value and how they can be used together: the tangible (sales and revenue) and the...

It is a given that entrepreneurs already have their goals and motivation set even before jumping into the business stage. And for those who do not know how to apply these into their day-to-day life to actually get results,   Jeff Standridge  believes what they need is just one good consulting offer. Michael Zipursky sits down with the Managing Director of  Innovation Junkie , talking about how the...

With so many things to monitor and take care of in a consulting business, most people who work in this industry do not know where and how to start. Michael Zipursky shares the most effective business development activities every consultant must try to improve their processes. By having a well-designed strategy centered on outreach, consistent follow-up, and content creation, every consultant can p...

Good business communication skills are essential for any leader in any organization. For the past 15 years, this has been the specialty of  Deborah Riegel , a keynote speaker, author and leadership consultant who has worked with such organizations as Amazon, Kraft and the US Army. Aside from being a top-rated consultant, Deb also teaches leadership communication as an Instructor at the Wharton Bus...

Nothing is fully perfect, but there is always the best. For consultants, what is the best consulting business model out there? Michael Zipursky introduces you to the Hybrid Model while breaking down the three types of consulting business models. Although everyone’s situation is different, the Hybrid Model is an optimal business model that speaks for many people. Tune in to find out why.  Love the...

Even the best leaders need guidance in times of crisis or if they want to prevent one whenever the stakes are high. They need someone who is brutally honest whenever they’re about to do something stupid and lead them to make better, level-headed decisions. For a lot of leaders, that accountability partner is  Constance Dierickx , the President of  CD Consulting Group . Starting out in corporate Am...

Why are some people able to continue moving forward while others are stuck frozen on their feet? The answer to this is what separates those who succeed from those who don’t. The good news is anyone can do it. In this episode, Michael Zipursky reveals the key to success, particularly in consulting. Focus on this brief yet meaningful episode and you’ll surely catch it. Love the show?  Subscribe, rat...

For consulting to be rewarding, it must always focus on what really needs to be done, even if it means facing your problems, going through various obstacles, or getting out of your comfort zone. Michael Zipursky sits down with the principal of  The Glenbrook Group ,  Gisele Garcia Shelley , to discuss consultation from the eyes of someone with a history major, as well as how to deal with imposter...

How does a potential client know that you are great at what you do? You can tell them yourself or you can demonstrate through content, but none of those ways can beat the sheer power of a testimonial from somebody who has experienced the same problem as they did and found the solution in what you’re offering. As a consultant, getting testimonials and case studies and essentially documenting your w...

Company culture is at its most pronounced state in the cofounding pair. With nothing to serve as a buffer between the two different personalities, it is a culture that either works or doesn’t. Happily enough, it works out pretty well for  Erin Mies  and  Kristen Ireland , HR consultants at  People Spark Consulting . In fact, one could say it is as close to an ideal company culture, if there is suc...

As far as personalized marketing goes, a lot of people are already sending LinkedIn messages, emails and the like. Video messages are not as commonly used, though their potential in improving marketing results is undeniable. If you can get to doing this this early, it might just give you a first mover advantage over your competitors. Listen in as Michael Zipursky shares some tips on how you can us...

When  Jason Fearnow  first entered the consulting business, taxes ate much of what could have been good money from his hard work. How did this mining consultant turn that situation around and eventually quadruple the revenues of his consulting firm,  Prime Contract Solutions ? In this episode, Jason speaks to Michael Zipursky about the biggest financial mistake he committed in his business and how...

As much as 95% of consulting sales come from follow-ups, but too many people don’t do it. If you’re like most consultants, you’re just as averse to doing “salesy” follow-ups. However, if you don’t keep in touch with your prospects and provide value to them, you may no longer be the first person on their mind should they need services like yours. It does pay to put yourself out in front once in a w...

Rainmaking is an art. It is the art of getting business, getting the better business, and then eventually all of the business from your clients. It is the art of initiating and building the right relationships with the right people. It takes a lot of skill, creativity and persistence. A thought leader in the areas of rainmaking, recruiting and leadership, Scott Love joins Michael Zipurski to share...

Working with a compliance consultant can save employers a lot of dollars in exposure. For over 15 years,  Sarah Borders  has been helping clients in this while working for other companies. In 2019, she burnt the bridges to corporate and built her own consulting business,  Benefits Compliance Solutions , growing it to such a point that her husband was able to quit his own job to join her in busines...

Many people think vulnerability is a sign of weakness, and in the business space, you should always steer clear of it and project a professional image. The truth is, that is not what people want. People are drawn to you and your experiences. In today’s podcast, Michael Zipursky talks about the power of vulnerability and showing who we really are. Start leaning into your story and sharing more abou...

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of  GrowthHit , Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing. Learn how you can look at marketing from the mindset perspective and be able to take into account everyone’s ideas to formulate your strategies...