Consulting Success Podcast

Nothing is fully perfect, but there is always the best. For consultants, what is the best consulting business model out there? Michael Zipursky introduces you to the Hybrid Model while breaking down the three types of consulting business models. Although everyone’s situation is different, the Hybrid Model is an optimal business model that speaks for many people. Tune in to find out why.  Love the...

Even the best leaders need guidance in times of crisis or if they want to prevent one whenever the stakes are high. They need someone who is brutally honest whenever they’re about to do something stupid and lead them to make better, level-headed decisions. For a lot of leaders, that accountability partner is  Constance Dierickx , the President of  CD Consulting Group . Starting out in corporate Am...

Why are some people able to continue moving forward while others are stuck frozen on their feet? The answer to this is what separates those who succeed from those who don’t. The good news is anyone can do it. In this episode, Michael Zipursky reveals the key to success, particularly in consulting. Focus on this brief yet meaningful episode and you’ll surely catch it. Love the show?  Subscribe, rat...

For consulting to be rewarding, it must always focus on what really needs to be done, even if it means facing your problems, going through various obstacles, or getting out of your comfort zone. Michael Zipursky sits down with the principal of  The Glenbrook Group ,  Gisele Garcia Shelley , to discuss consultation from the eyes of someone with a history major, as well as how to deal with imposter...

How does a potential client know that you are great at what you do? You can tell them yourself or you can demonstrate through content, but none of those ways can beat the sheer power of a testimonial from somebody who has experienced the same problem as they did and found the solution in what you’re offering. As a consultant, getting testimonials and case studies and essentially documenting your w...

Company culture is at its most pronounced state in the cofounding pair. With nothing to serve as a buffer between the two different personalities, it is a culture that either works or doesn’t. Happily enough, it works out pretty well for  Erin Mies  and  Kristen Ireland , HR consultants at  People Spark Consulting . In fact, one could say it is as close to an ideal company culture, if there is suc...

As far as personalized marketing goes, a lot of people are already sending LinkedIn messages, emails and the like. Video messages are not as commonly used, though their potential in improving marketing results is undeniable. If you can get to doing this this early, it might just give you a first mover advantage over your competitors. Listen in as Michael Zipursky shares some tips on how you can us...

When  Jason Fearnow  first entered the consulting business, taxes ate much of what could have been good money from his hard work. How did this mining consultant turn that situation around and eventually quadruple the revenues of his consulting firm,  Prime Contract Solutions ? In this episode, Jason speaks to Michael Zipursky about the biggest financial mistake he committed in his business and how...

As much as 95% of consulting sales come from follow-ups, but too many people don’t do it. If you’re like most consultants, you’re just as averse to doing “salesy” follow-ups. However, if you don’t keep in touch with your prospects and provide value to them, you may no longer be the first person on their mind should they need services like yours. It does pay to put yourself out in front once in a w...

Rainmaking is an art. It is the art of getting business, getting the better business, and then eventually all of the business from your clients. It is the art of initiating and building the right relationships with the right people. It takes a lot of skill, creativity and persistence. A thought leader in the areas of rainmaking, recruiting and leadership, Scott Love joins Michael Zipurski to share...

Working with a compliance consultant can save employers a lot of dollars in exposure. For over 15 years,  Sarah Borders  has been helping clients in this while working for other companies. In 2019, she burnt the bridges to corporate and built her own consulting business,  Benefits Compliance Solutions , growing it to such a point that her husband was able to quit his own job to join her in busines...

Many people think vulnerability is a sign of weakness, and in the business space, you should always steer clear of it and project a professional image. The truth is, that is not what people want. People are drawn to you and your experiences. In today’s podcast, Michael Zipursky talks about the power of vulnerability and showing who we really are. Start leaning into your story and sharing more abou...

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of  GrowthHit , Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing. Learn how you can look at marketing from the mindset perspective and be able to take into account everyone’s ideas to formulate your strategies...

Value is at the heart of everything that you do as a consultant. The more value that a buyer sees that you are able to provide to them, the more value that they perceive, and two things happen. Number one, they're more likely to invest at a higher level with you, and two, you become more valuable in their eyes. Increase your consulting sales as Michael Zipursky shares two big factors that will hel...

Being in the consulting business is not something to be taken lightly, especially if you’re just starting and wearing all hats in your business. You can easily get bogged down in the daily grind and the incessant call of duty from the back end can negatively affect your personal performance and business growth. Early on in her consulting career,  Patty Carl , a former chief HR officer for Silicon...

In today’s economic landscape, people are getting bombarded with marketing messages, sales messages, and promotional messages, which, if you admit it, you probably don’t enjoy. On today’s show, Michael Zipursky shares one of the biggest mistakes that people are making in their marketing right now – automation – and how you can actually cut through all the clutter and the noise to have your message...

Leaving your corporate job to start your own business can be quite risky. Yet, Dan Cuprill did it and succeeded at that! From being in corporate America to running his own financial and personal finance firm, Dan has the experience and insights that will guide you to grow your businesses, even after you traded your 9 to 5 job for it. In this episode, he sits down with host, Michael Zipursky, to ta...

Many people these days are focused on tactics rather than strategy. They are chasing tactics but are not even clear on their strategy. Going after the shiny object can be very exciting, but will it help you to make some significant leap in your business to accomplish a lot more? In this segment, Michael Zipursky discusses the difference between tactics and strategy. Don’t go down the wrong path. G...

A lot of people think they need to be perfect before they put themselves out there. Marcia Reynolds realized mastering and trusting your emotions to allow yourself to just go and do something can be very powerful if you let it. Drawing on her corporate experience teaching communication skills and working with leaders, she built her coaching school and created a safe space for people to talk things...

A lot of times, the best marketing isn’t what you say about yourself but what others say about you. Being on top of your relationship management skills is a definite must in order to keep your network solid.  Frank Forte , the President of  Forte Leadership Technology , joins Michael Zipursky to explain how relationships work in building your business. Frank shares how adding value and building yo...

Business growth is a common goal for the majority of business owners. Cameron Herold, the Founder of  COO Alliance , joins Michael Zipursky on today’s episode to share business growth strategies that he has been personally using. Sharing the story of how he built up  1-800-GOT-JUNK?  and ultimately moved on to start on his own, Cameron highlights some of these important strategies such as culture,...

Why is the visual side more compelling? In this episode, Simon Bowen, Creator of The Models Method , joins Michael Zipursky as they talk about improving sales and helping businesses communicate a winning strategy by using visual thinking and models. From a career in electronics to developing models, Simon shares his journey to becoming the Models guy who helps the primary buyer sell the solution t...

Many of us write but fail to get the traction we want for our business or brand to thrive. In this episode, Michael Zipursky talks with Dan Rockwell , the author and owner of Leadership Freak , to share with us his success story of building a world-class leadership consulting practice from writing. He talks about his writing process, how he consistently creates content, and how he drives people to...

Planning to scale and grow your consulting firm? You might as well prepare to undergo all the changes that go with it, especially when it comes to your role as a leader. In this conversation between Michael Zipursky and management consultant and strategic business coach,  Bruce Eckfeldt , you will find that scaling your company means recognizing and addressing the limiting constraints to growth –...

Do you own a business, but finding it hard to break past revenue plateaus? A lot of business strategies claim to make your business grow and increase your profit margins. Unfortunately, most of them don't work, wasting your time and money. Josh Long joins Michael Zipursky on today’s show to share his Bottleneck Breakthrough Method. A self-labeled coachsultant, Josh helps businesses identify the bo...