Consulting Success Podcast

Sometimes, one’s love for music will give you more than entertainment. For  Gerald J. Leonard  of  Principles of Execution , this put him on a path toward success in the realm of consulting. Sitting down with Michael Zipursky, he shares how he integrates the musical talents he honed from childhood into his career in consulting, helping scale businesses through programs that actually...

With almost everything being done virtually, Zoom presentations are becoming commonplace. This is certainly an excellent chance for businesses to get out there and make their brands visible and recognizable. But one question is still up for debate: should you charge for such speaking stints? Michael Zipursky tries to answer this by looking at presentation opportunities from a marketing perspective...

The greatest challenge of all companies is to figure out and properly implement profitable growth strategies to boost sales and enter the profit zone. Today’s guest is  Thomas Michael Hogg , the author of  Profitable Growth Strategy: 7 proven best practices from German companies . In this episode, Thomas discusses with Michael Zipursky the key factors that make Germany a leading market l...

Finding your ideal client is an essential skill of running a highly-successful consulting business. You have to identify your greatest passion and identify which type of client will benefit from it the most. Once you find the right kind of client, you’ll become more confident in your marketing and start developing content that speaks directly to them. This clarity comes from knowing who you want a...

Saying no to revenue is the hardest thing to do, but sometimes you have to do it in order to build a more sustainable business. This is one of the things that  Shiv Narayanan  learned on his way to generating $2 million in consulting revenue for his B2B SaaS startup. The founder and CEO of  How To SaaS , Shiv developed high-performance marketing systems that drive revenue growth. Th...

If you are always struggling to fit all of your work within your limited time, then it’s a clear indication that you need your own consulting team at once. But many people are afraid to do that because of fear of additional work and responsibility. Michael Zipursky explains how to solve this single challenge of building a consulting team through a smooth delegation process. He discusses why apprec...

Are you thinking of venturing into the unknown to pursue building your own business? Today’s guest is  Amanda Hill , CEO of  Female Forward . Amanda left her position in P&G to pursue her calling in consulting. Amanda was driven by her servant leadership mentality, passion for learning new industries, and her personal desire to have more time for herself and her children to take the...

What usually happens when you talk to a new client about a potential project is that they’ll buy time to get to know you more to minimize what they perceive as "risk" before moving forward. Did you know you can eliminate this “risk” by giving them a discovery offer? In this episode, Michael Zipursky explains what a discovery offer is. You can prove your trustworthiness and dedication to the potent...

If you’re a consulting firm and you want to know the hows of  business development  and expansion, then this episode is for you. Michael Zipursky’s guest today is  Tom McMakin , the CEO and Partner of  Profitable Ideas Exchange . There are generally two ways to grow your business: getting new clients and deepening your relationship with existing clients. Guess what? Most compan...

An efficient business is a profitable business. On today’s podcast, Michael Zipursky gives a much better understanding of how to create greater efficiency in your business, drawing out from his experience in leveraging systems to grow multiple consulting businesses. Don’t know where to focus your energy? Tune in. What Michael’s about to share is going to be really helpful. Love the show?  Subscrib...

Relationships lie at the heart of partner networks and business organizations. Michael Zipursky’s guest today is  Dr. Sherri Malouf , who recently got her Ph. D. in Human Development focused on studying the relationship between leaders and followers. In this episode, Dr. Sherri explains a tool she developed to help you determine critical unconscious building blocks in your relationships...

It is very important to share your values in order to attract the people that you want to work with the most. But in order to share your values, you need to be clear about what it is that you really value. In this bonus episode, Michael Zipursky explains how consultants can get clarity about their values, share them consistently, and work that message in their marketing content. Listen in as Micha...

Do you want to know how to build effective teams and benefit from conflict?  Liane Davey , known as the “Teamwork Doctor,” has worked with 26 Fortune Global 500 companies. She joins Michael Zipursky to share how you can be a valuable asset to your team. Don’t be afraid to tell your clients or colleagues what they don’t want to hear, especially when you know they’re doing it wrong, so you can...

In the vast ocean that is the internet, making yourself seen is not that easy, not only because of the tight competition but also of the ever-changing and evolving algorithms. So what are the most practical and effective ways to leverage your content despite these complications? Michael Zipursky presents seven steps on how to make your content creation process actually reach your audience and make...

Many consultants shy away from pricing their services at a certain amount, thinking they don't deserve it. A. Nicole Campbell, the CEO of Build Up Advisory Group, tells you otherwise. In this episode, she joins Michael Zipursky to share with us her journey into starting her own consulting firm and explains how you can price your consulting services according to the value you provide to your client...

Given what's happening globally, offering remote services has become the new approach for many industries. There's an opportunity here for every consultant, advisor, and any other professional offering their services. However, one noticeable trend is that many of these professionals are starting to discount their fees, including consultants. Michael Zipursky answers an important question on today'...

As a consulting firm, how can you differentiate yourself and stand out from the noise to attract your ideal clients?  Charles Demontigny , the founder of  Fluxion , has some great nuggets of wisdom for you in this episode. Sitting down with Michael Zipursky, he shares his career journey with us—from leaving a company that got acquired to starting his own—and what he did to position himself for suc...

Many people leave their corporate jobs to go out on their own and start a consulting business. But what if it’s the other way around and you find yourself with a very lucrative job offer, should you take that offer and leave consulting? On today’s podcast Michael Zipursky tackles this question. Continue building your income without being pulled down. Learn when you should leave consulting or stay...

Consulting contract comprises the consultant's and client's commitment to be fulfilled, such as the deliverables and fees. Michael Zipursky brings a leader in consulting services, Karen Jenkins , the President and CEO of KRJ Consulting , to talk about how she entered the consulting world and how to win and deliver high-value consulting contracts. Karen shares how she carries her marketing skill se...

For many business owners, their business is the culmination of their life's work and a primary source of wealth. Therefore, you will want to maximize the value through a combination of planning and timing when thinking about how to sell it later on. On today's show,  Domenic Rinaldi  is with Michael Zipursky to discuss how to build a solid exit plan and start for a sale before the company wishes t...

You can’t create more time in a day, and yet some people accomplish a lot more than others. Why? One of the most common reasons is that they delegate tasks. They don’t do everything themselves. On today’s show, Michael Zipursky presents an exercise that you can go through to identify opportunities to use systems to take your consulting business to the next level. This is a process he’s gone throug...

Leaving a corporate job and taking the leap of faith to be on your own can be both scary and exciting.  Anne Sugar  definitely went through all those emotions when she made the decision to leave the corporate world to start her own coaching and consulting firm, advising top leaders at companies including TripAdvisor, GM, Delta, and many others. To create positive action in the coaching process, An...

One of the greatest things that hold consultants back is the fear of taking imperfect action. Too often, we get obsessed about how everything should perfect before we even think about starting something even as simple as a webinar. We want to be sure enough people will attend and that every last detail is in order. Guess what? It will never be perfect. Not every person you reach out to will be att...

Why should branding matter to consultants? After all, it wouldn’t matter what specific messaging you’re putting out as long as you have that intent to help people, right? Dead wrong. In this episode, Michael Zipursky and his guest drum in the importance of honing down into a niche and becoming an expert in it to be able to expand your earning potential.  Steve Morris  is an advisor, author, and sp...

Retaining clients is undoubtedly challenging for many businesses, and that’s why Michael Zipursky was shocked to learn that one of theirs has been with him for ten years! For him, this boils down to the influence of follow-ups. He explains how they could have the opportunity to lose connection with this client, but follow-ups allowed them to keep the curiosity and engagement burning. He, therefore...