Consulting Success Podcast

An anthropologist is someone who studies the aspects of humans in past and present societies. How do you combine that into business? Corporate anthropologist, Andi Simon , has the answer. Andi is the Founder and CEO of Simon Associates Management Consultants . She is also the author of Rethink: Smashing the Myths of Women in Business . In this episode, she joins Michael Zipursky to share why she d...

Have you ever wanted to work and live in an RV? Imagine exploring the world, meeting different people, and experiencing different cultures. You can do all of that and still work on your business from your RV. This is what Mark Treichel does for a living. After 33 years of hard work, Mark retired from the National Credit Union Administration. He bought an RV and decided that he wanted to explore th...

When we say side hustle, the word “hustle” in it is real. This is a story of how a side hustle grew into a full-blown, sought-after consulting business. Michael Zipursky’s guest today is Heather Younger , a keynote speaker, two-time author, and the CEO and Founder of Employee Fanatix . Heather believes that you have to be realistic about how much you can take in and what you can do when side-hustl...

Look at your calendar and cross out the things that you don't enjoy doing. You could do ten other things that you enjoy over one thing that you hate. It's all about choosing the energy. In today's episode, Michael Zipursky and his guest, Cy Wakeman , talk all about what it’s like to be a consultant and why positive energy is so important. Cy is the President and Founder of Reality-Based Leadership...

Genuine communication will always spell success for any consulting business. However, real connection with potential clients can only be achieved using the best storytelling tactics. Michael Zipursky sits down with The Story Leader  Mike Adams  to discuss his well-guarded secrets that fuel  Anecdote , the world’s largest business storytelling company. He explains the right...

Through everyday transactions whether online or in-store, making sales and selling to people is a concept that is familiar to a lot of us. However, from a business standpoint, it is a practice that consulting businesses should be well aware of. Michael Zipursky is joined by  Chris Filipiak , a sales consultant and coach who runs his own consulting business helping agencies with sales function...

Software Pricing Partners  help you figure out how to price your intellectual property and your services. We have one such partner onboard today to help you figure out how to charge what you’re worth.  Chris Mele  is a software pricing strategist and a co-founder of CompanionCabinet Software. In this episode, Chris discusses with Michael Zipursky how getting...

Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start.  Perry Marshall , one of the most expensive business strategists in the world and well-known for his book,  80/20 Sales and Marketing , has come to talk with Michael Zipursky on growing a business through elimination. Perry explains the principles and ideas used in his books that h...

Handling objections is one of the main areas one must face when delving into the world of consulting sales. Most of the time, this response is seen negatively, and many veer away from them as much as possible. Michael Zipursky disagrees. He explains the two essential steps in facing objections and how it must always be seen as a source of strength instead of a highlight of your weaknesses. He also...

The COVID-19 pandemic has reinforced that disruptions will come again and again in business. You can only either learn to live in it or get left behind.  Nadya Zhexembayeva  has chosen the former. In fact, as the Founder and Chief Reinvention Officer of the  Reinvention Academy , she has led her consulting firm to a growth of around 500% during this pandemic. What are her secrets? I...

Sometimes, even when you put so much effort into trying to get in front of your ideal clients, you're still not getting great results. It doesn't always mean, however, that it’s a sign for you to abandon ship. Most often, what you need to do is ensure that you're looking at who's your ideal client and what’s the message. In today’s bonus episode, join Michael Zipursky as he shares his insights on...

Starting your own consulting business can be challenging, but the decision to leave your job and try to make it on your own is always a process. Aga Bajer is the Founder and CEO of a culture strategy firm called  Aga Bajer & Associates . She worked with well-known brands like Toyota, Porsche, Citibank, PwC, and many other well-known brands. She is also an author, a keynote...

In this bonus episode, Michael Zipursky explains why you shouldn’t focus on consulting proposals if you want to win. Rather, focus on having a meaningful consulting sales conversation with your ideal client. Dive deep into the conversation and really understand their situation, their problems, and their goals. Once you know your client’s needs in and out, you’ll know exactly what to include in you...

Sometimes, one’s love for music will give you more than entertainment. For  Gerald J. Leonard  of  Principles of Execution , this put him on a path toward success in the realm of consulting. Sitting down with Michael Zipursky, he shares how he integrates the musical talents he honed from childhood into his career in consulting, helping scale businesses through programs that actually...

With almost everything being done virtually, Zoom presentations are becoming commonplace. This is certainly an excellent chance for businesses to get out there and make their brands visible and recognizable. But one question is still up for debate: should you charge for such speaking stints? Michael Zipursky tries to answer this by looking at presentation opportunities from a marketing perspective...

The greatest challenge of all companies is to figure out and properly implement profitable growth strategies to boost sales and enter the profit zone. Today’s guest is  Thomas Michael Hogg , the author of  Profitable Growth Strategy: 7 proven best practices from German companies . In this episode, Thomas discusses with Michael Zipursky the key factors that make Germany a leading market l...

Finding your ideal client is an essential skill of running a highly-successful consulting business. You have to identify your greatest passion and identify which type of client will benefit from it the most. Once you find the right kind of client, you’ll become more confident in your marketing and start developing content that speaks directly to them. This clarity comes from knowing who you want a...

Saying no to revenue is the hardest thing to do, but sometimes you have to do it in order to build a more sustainable business. This is one of the things that  Shiv Narayanan  learned on his way to generating $2 million in consulting revenue for his B2B SaaS startup. The founder and CEO of  How To SaaS , Shiv developed high-performance marketing systems that drive revenue growth. Th...

If you are always struggling to fit all of your work within your limited time, then it’s a clear indication that you need your own consulting team at once. But many people are afraid to do that because of fear of additional work and responsibility. Michael Zipursky explains how to solve this single challenge of building a consulting team through a smooth delegation process. He discusses why apprec...

Are you thinking of venturing into the unknown to pursue building your own business? Today’s guest is  Amanda Hill , CEO of  Female Forward . Amanda left her position in P&G to pursue her calling in consulting. Amanda was driven by her servant leadership mentality, passion for learning new industries, and her personal desire to have more time for herself and her children to take the...

What usually happens when you talk to a new client about a potential project is that they’ll buy time to get to know you more to minimize what they perceive as "risk" before moving forward. Did you know you can eliminate this “risk” by giving them a discovery offer? In this episode, Michael Zipursky explains what a discovery offer is. You can prove your trustworthiness and dedication to the potent...

If you’re a consulting firm and you want to know the hows of  business development  and expansion, then this episode is for you. Michael Zipursky’s guest today is  Tom McMakin , the CEO and Partner of  Profitable Ideas Exchange . There are generally two ways to grow your business: getting new clients and deepening your relationship with existing clients. Guess what? Most compan...

An efficient business is a profitable business. On today’s podcast, Michael Zipursky gives a much better understanding of how to create greater efficiency in your business, drawing out from his experience in leveraging systems to grow multiple consulting businesses. Don’t know where to focus your energy? Tune in. What Michael’s about to share is going to be really helpful. Love the show?  Subscrib...

Relationships lie at the heart of partner networks and business organizations. Michael Zipursky’s guest today is  Dr. Sherri Malouf , who recently got her Ph. D. in Human Development focused on studying the relationship between leaders and followers. In this episode, Dr. Sherri explains a tool she developed to help you determine critical unconscious building blocks in your relationships...

It is very important to share your values in order to attract the people that you want to work with the most. But in order to share your values, you need to be clear about what it is that you really value. In this bonus episode, Michael Zipursky explains how consultants can get clarity about their values, share them consistently, and work that message in their marketing content. Listen in as Micha...