Conscious Design Podcast™

How to find the best manufacturer? In this video, Ian Peterman gives tips on how to find the best manufacturer. Learn what functions a manufacturer serves. Find out what you can expect from a manufacturer. Learn tips on how to find the point of contact for your manufacturer. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell u...

Make your service company more product-based. In this video, Ian Peterman talks about the importance of market research and customer input in your product’s success. Learn how observing customers is beneficial to your business growth. Ian gives you more tips on how your current customers might not be the main source of income at the moment. Know about strategies in making your service company more...

What makes a product successful? Ian Peterman answers that question in this new episode by Peterman Design Firm. Learn about the fulfillment of a product and its requirements. Gain positive insights in treating your products. Watch the video and know some tips on how to make your product a success. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout...

Why does your service-based company need a product? Ian Peterman talks about the importance of a new product and how that can influence the customer experience positively. Learn about how a new product can raise your profitability. Find out techniques on how to popularize your brand in this industry. ///////// Have a question you want us to answer? Submit your question for a chance to get a shouto...

Learn the importance of validating your product design. In this video, Ian Peterman talks about the importance of the product validation process. Know more about the different categories of the subject. Ian goes deeper into discussing the vital parts of your product for your customers. Developing a product for the right market is a way to succeed in your business. Watch the full video to learn mor...

Learn how to make a new product fit into an existing product line. In this video, Ian Peterman talks about how the design language relates to products and customers. Find out how the design language influences the product’s perception. You learn better about the importance of the tool. Watch the video and go deeper ad Ian explains about user experience and its importance. ///////// Have a question...

Do resellers, retailers, and stores add value to your business? In this video, Ian Peterman answers that question. Learn about the difference between a reseller and a retailer. Know the roles of each and what they can give to your business. Find out which adds value to your business. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget...

Do you need a second product? In this episode of Conscious Design, Ian Peterman talks about the benefits of having a second product. Learn the techniques in developing another product to increase your sales. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfir...

How can your service company sell a product? In this video, Ian Peterman talks about the five easy steps on how your service company can sell your product. Learn about tailoring your advertisement campaigns with your current customers. Find out the importance of a survey or feedback from others is. Increasing sales also means blending in your existing offer to your latest products. ///////// Have...

Reduce production cost for a new product. Learn about reducing production costs for a new product from Ian Peterman in this video. He talks about using off-shelf parts and how to properly use them. Ian talks more about how to reduce the cost of production. Know more about the ways to lessen material costs while retaining the quality of your product. ///////// Have a question you want us to answer?...

Learn the importance of validating your product design. In this video, Ian Peterman talks about the importance of the product validation process. Know more about the different categories of the subject. Ian goes deeper into discussing the vital parts of your product for your customers. Developing a product for the right market is a way to succeed in your business. Watch the full video to learn mor...

What is drop shipping? Ian Peterman talks about the meaning of drop shipping. In this video, learn more about drop shipping and why is it crucial to your business. Find out its effectiveness. Learn techniques on how to start a drop shipping business. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your q...

Does the way you get new customers impact your design? Or is it the other way around? Ian Peterman dives into discussing the relationship between sales and product design in this video. You'll learn key elements that will help create a better experience for your customers when you launch a product. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout...

Your product being able to compete in the market is the difference between having a successful product and a failed on. Ian Peterman has developed many products, many successful, but he's also seen products fail in the market. He goes over the top things you should have in mind to make sure your product competes in the market and is as successful as it should be. ///////// Have a question you want...

Are you wondering if you need an engineer to develop your product? Maybe you've been told you do, and then someone else tells you that you don't. Well, engineers have a really great role to play in certain situations. Ian Peterman talks about when an engineer should be involved and when you need a designer. You may be surprised with the answers in this video! ///////// Have a question you want us...

I've been asked the question before by clients, "Shouldn't we avoid previous designs?" Of course you don't want to copy the competition and risk legal issues. There is a line between inspiration and copying. Ian Peterman breaks down when you should or shouldn't focus on previous products while developing your own. Watch this video to make sure you are staying on the side of inspiration, not copyin...

Want to know how to choose the right agency? Stay tuned! In this episode of Conscious Design, Ian Peterman talks about how choosing an agency can help your business in solving some issues. Learn how to establish a contact in any agency you find. Find out the ways to analyze an agency’s experience and how it is useful for your organization. ///////// Have a question you want us to answer? Submit yo...

Knowing how quickly you should launch a product is important to have the smoothest and best product launch possible. It isn't always just "as fast as you can". Some products will need to have longer launches than others and Ian Peterman dives into this. What factors impact the speed at which you can AND should launch a product at? How do you launch in a smart way and in a smart time and speed? If...

How to keep track of your ideas? In this video, Ian Peterman talks about the importance of tracking your idea. Learn some techniques on how to take notes and why it helps a lot in the process. Find out how to organize your ideas after taking notes about them. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) G...

In this episode of Conscious Design, Ian Peterman talks about the ways to hire a designer. Learn about the best option to get a designer for your project. Find out the benefits of contractors for the business. Know what are the benefits of agencies to your business. You also will know about in-house teams and the benefits of having one. You will learn strategies on how to crate an effective workfl...

Getting your product to the customer is a vital part of launching a product. It's often where the first physical experience of the product begins. Product delivery can be something no one thinks of or a customer's worst nightmare that can turn into a PR issue for you. There are many components to think about. Ian Peterman goes over the many aspects of how to deliver products to your customer. Lear...

How to find your designer? In this video, Ian Peterman explains why a direct-hire is crucial in finding the perfect designer. Learn about contractor platforms. Know the difference between the contractor platform and direct hire. Find out the importance of looking into direct agency directories. Learn strategies about alternative ways in finding the right designer. ///////// Have a question you wan...

Knowing your customer journey before developing a product can be helpful. There are many ways to approach when developing a product. All are based on what information you know and what information you need to get. Ian Peterman talks about what knowing your customer journey does for you when starting to develop a product. Startups aren't always able to make this happen, but it can still be a useful...

In this new Conscious Design episode, Ian Peterman talks about how to create a market and not enter an existing one. Learn how technological breakthroughs might force you to create a brand new market. Find out new strategies in creating a new market. Know what it means to be noticed by customers. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (...

Are you wondering if you need drawings or CAD to get a product made? Maybe you've heard someone talk about getting a product made by just directly working with a manufacturer. Ian Peterman talks about drawings and CAD for product production and shares insight into some best practices. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget...