Conscious Design Podcast™

Another important part of launching your product is finding out the cost of goods (COG).  The cost of goods is also crucial in optimizing already existing products. In this video, Ian Peterman talks about COG’s and when you need to start putting one up. Learn about how to set it up for your product launch. ///////// Have a question you want us to answer? Submit your question for a chance to g...

How do you prove value when you have not made any revenue? In this episode of Conscious Design, Ian Peterman talk about hard assets and how these assets show some value to your business. Earn about the IP assets and what these can do for you. Find out what third-party companies can do to yours. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (do...

Packaging is a crucial part of your product. Good packaging adds to product presentation and customer experience. In this video, Ian Peterman talks about how to get good packaging for your product. Learn about the different things to consider when you work on packaging for your product. Watch the video to dig into the importance of packaging. ///////// Have a question you want us to answer? Submit...

Find out how to automate your communication with your customers in this episode of Conscious Design. Ian Peterman talks about the concept of automation in communication. Learn about the reasons why some businesses might choose to automate. Find out the benefits of automation in communication for your business. ///////// Have a question you want us to answer? Submit your question for a chance to ge...

Developing a product is an exciting process and an investment. But, you only get that investment back if you do one of two things. Sell it to someone else to take to market, or take it to market yourself. In this video, Ian Peterman talks about how to bring a product to market and some common options. Watch to learn about how to bring your product to market successfully. ///////// Have a question...

Learn about how to start planning for your start-up idea. In this episode of Conscious Design, Ian talks about the importance of a well-thought-out goal. Find out why market research is crucial in your product development. Learn more tips on how to estimate costs and make a budget for your project. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout...

Ever wondered what constitutes an off-shelf part and when you should or shouldn't use them? Ian Peterman dives into when off-shelf parts should be used and whether you need to design every part in your product. Successful product development requires smart decisions in part selection and cost, which is where off-shelf parts often come in. ///////// Have a question you want us to answer? Submit you...

Welcome to another episode from the Conscious Design channel and today we are going to discuss how to build a product which solves and already existing problem. Ian stars off by going through the step of prototyping. Ian then talks about feedback and why it matters in the early stages of product development and how can people guide you towards a direction for your product. Ian mentions that while...

Welcome to another episode from the Conscious Design channel and today we will be answering a question that is bothering businessmen and inventors all over the world: whether there is a market for your product? First Ian defines how you should be thinking about a market and what does the word market actually represent. Ian discusses how your different metrics and definitions will shape the process...

There are several types of prototypes, each with a different purpose and use in the product development process. Prototyping is an important part of product development and when done right can save you time and money. If you aren't familiar with prototyping, watch this video to learn more about the different types of prototypes and when to use them. ///////// Have a question you want us to answer?...

Welcome to another episode of the Conscious Design channel and today we are going to be talking about the basic stages of product development. Ian starts of by describing the research of stage and what different types of research you might find yourself doing. Next Ian talks about ideation and the main different between the research stage and the ideation stage. At the third stage, engineering, Ia...

You've probably wondered, "How much does it cost to make a prototype?" more than once. If you have an idea or an invention and haven't gone through the process before, it can be intimidating, or seem cost prohibitive. Of course, if you want to prototype a new electric car, that won't be cheap, but most people's inventions aren't that complicated. Watch this video to hear Ian Peterman go over proto...

Having a product idea is great, but the next steps aren't always clear. If you want to sell your idea, but aren't sure how to protect it, you've come to the right place. Ian Peterman answers the question "How do I protect my idea while selling it?". Turns out there are a few ways to protect your idea while you are sharing it with potential buyers, and you probably don't know about all of them. Wat...

Ever wonder how companies get so many new product ideas? Well, the secret is sometimes you, the consumer! There are many ways to generate new product ideas and successful companies have learned how to tap into the largest pools of ideas possible. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your quest...

When you have an invention, you want to protect it as much as you can. Ian Peterman goes over some options for protecting your invention so you can share it with people safely. Patents aren't the only protection you can have for your idea. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions an...

If you've never build a product company from scratch, you need to know how to build a supply chain. Ian Peterman talks about supply chains, what they are, and how to create one from scratch. Everyone is part of a supply chain and experiences them every day. Make sure you have a solid one when launching your product. ///////// Have a question you want us to answer? Submit your question for a chance...

There are many types of prototyping processes and Ian Peterman goes over some of the different types that you may use in developing and prototyping a new product. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ /////////...

Injection molding is often a costly process to start, with mold costs being prohibitive sometimes. So how can you prototype for injection molded parts? Turns out there are several options, and 3D printing isn't necessarily the best option. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions an...

Ian Peterman answers the question, "How do I manufacture my product globally?" Over the years, many clients have asked that question, along with others about how safe is getting a product manufactured outside my country, how to manage them, and Ian gives some answers in this episode so you have a better idea how to go about it in a smart way. ///////// Have a question you want us to answer? Submit...

Have you ever wondered, "How can I license my invention without a patent?" Well, you aren't alone. A full patent can be a large investment, but there are a few options out there to protect your idea while you look for someone to license it to. Ian Peterman dives into this topic to give you some answers on how best to go about licensing your invention if you don't have a patent yet. ///////// Have...

Everyone has ideas and inventions, it's part of our nature. But, you may be asking yourself the question, "What do I do when I have an invention?". There are a few main paths you can take with your idea to turn it into a valuable asset. Ian Peterman talks about different paths and what you can do when you have an invention you want to pursue. ///////// Have a question you want us to answer? Submit...

Looking to launch a crowdfunding campaign and not sure about manufacturing? Not everyone does it right, which can lead to unhappy customers and reputation damage. Ian Peterman discusses manufacturing and crowdfunding and shares tips on how to position yourself in the best way to make sure your product is manufactured and your customers are happy when you launching with a crowdfunding platform. ///...