Conquer Local Podcast

How does a marketing agency find success through the pandemic, and how can they help their community? It's about keeping local businesses informed and helping them succeed. If they succeed, you succeed.   We have Mitchell Slater , Founder and CEO, from Slater Strategies joining us from Alaska/Florida. Mitchell got his start at just 17 years old in print advertising and quickly realized he had...

The probability of selling to existing customers is 60-70 percent, and the probability of selling to a new prospect is only 5-20 percent. Master Sales Series is back again; we are reviewing the benefits of marketing to existing customers. As sales professionals, we put a ton of effort into lead generation, but we miss out on opportunities by ignoring the customers we already have. We will go throu...

What does the state of local businesses in Italy look like as we reach the pandemic's first anniversary?  Conquer Local travels to Italy to speak with Roberto Giacchi , CEO at Italiaonline . Italiaonline is the largest and top digital group in Italy; they are an email provider, web advertising sales agency, and digital communication agency. They truly act full circle in the digital world, both...

The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Influencer of the year - Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester,  joins the Conquer Local Podcast this week. Jay brings the fire by...

The sales funnel: everything you need to know about top, middle, and bottom of funnel. Master Sales Series is back with another episode. This time we are exploring the various segments of the customer journey. We examine the top of funnel, middle of funnel, and bottom of funnel. The customer controls the journey as to where they are in the funnel. A staggering 83% of the customer's journey in...

Out of chaos comes innovation. Ecommerce has grown leaps and bound in the last year due to the pandemic, but it's clear - it's here to stay. Conquer Local is in Amsterdam this week talking with Stephanie Kirk,  Director of EU & US Operations at Spotzer.  Stephanie doesn't disappoint; she brings invaluable information on ecommerce. She provides talks tracks, breaks down what ecommer...

In the digital landscape, where businesses are heading in Singapore, digital marketing tools and techniques provide business owners the best chances for competition, survival, and even growth. Get ready; our first guest from Singapore joins us this week -  Fabian Lim,  Founder of Click Media.  He shares his interesting career path and how it led him to where he is today. We get a glimpse into what...

Sales is among the most challenging of occupations, even during the best of times. Toss in a global pandemic, and now we have to switch gears to remote selling.  Countless hours and resources are spent identifying potential customers, nurturing leads, and closing deals. Much of the working world in a time of pandemic is living through the awkwardness and frustration that can come with remote work...

Lead Generation to generating business leads the inbound way. Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company. We welcome the Conquer Local Podcast's first Producer, Brock Andony . Brock started as an intern and now is a Content Marketing Strategist at Vendasta . He brings to life what it means to write a &#...

Small and medium businesses can learn how to leverage the power of Amazon with our help.  We are bringing Lisa McNab , CEO & Co-Founder at Canbaba Network —Canada's only wholesaling and dropshipping marketplace. One of the things the Conquer Local Podcast has made its mission here in the first six months of the year is to align around the user journey that we are seeing as common themes in...

To reduce churn is an ongoing struggle and will continue to be for however long your company exists. But that doesn’t mean that you should give up the fight. This week on the Conquer Local Podcast, we have Josh Glantz, former CEO of SinglePlatform which was acquired by Tripadvisor . In this episode, Josh gives us a little bit of everything, so get ready for it. We explore retention strategies, red...

Prospecting is the first step in the sales process of identifying potential customers, aka prospects. The goal of prospecting is to develop a directory of likely customers and then systematically communicate with them in the hopes of converting them from potential customers to current customers. George Leith is back for another Master Sales Series for Prospecting 101. He uses his sales experience...

All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers. Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith , walks through six steps in finding your ideal customer. Brains...

The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is the most important job a sales leader has. Our first guest of Season Four is none other than Stephen Defina ; Stephen is the VP of R...

Welcome to Season 4 of the Conquer Local Podcast. Our host, George Leith , wants to share a special message to all of our listeners. Happy New Year, Conquerors! Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Farewell, goodbye, adios, cheerio, see ya later, don't let the door hit you on the way out 2020. As we say so long to 2020, we bring back Brendan King , co-founder and CEO of Vendasta , to wrap up this insane year. We review what a forcing function COVID-19 has been for small and medium businesses to adopt e-commerce. In the last episode of 2020 and season 3, we look at the necessity for remot...

It's that time of year when we reflect on our successes and our misses. It's time to move forward into the New Year with your Big Hairy Audacious Goals.  Now that 2020 is coming to a close, our host, George Leith , discusses how to create Big Hairy Audacious Goals. To put it simply, a Big Hairy Audacious Goal—a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Succe...

As a business owner, you understand the value of each of your clients. However, not every arrangement turns out to be mutually beneficial, and at some point, you may find it necessary to say no to a client who isn't your Ideal Customer. Janice Christopher,  Founder of the Janice Christopher Agency and Executive Coach—also known as The Queen Bee of Marketing—is this week's guest. Janice bri...

Digital Ad Spend is a vital piece of the new marketing stack for local businesses—and therefore, a must-have service to offer as a marketing agency.  Zach Johnson , Founder of FunnelDash , co-host of the Rich Ad Poor Ad Podcast , and author of the book Rich Ad Poor Ad,  joins George Leith this week. Zach is here to talk about Digital Ad Spend. Zach sheds light on how to best prepare clients for th...

There is no possible way to scale, manage, and optimize every channel to ensure a company’s story is being told without a dedicated content marketing team. What does a content marketing team look like? Dan McLean, Director of Content Marketing at Vendasta , knows a thing or two when building one. Dan has not only developed a content marketing team in one organization but four  organizations. He of...

A stellar LinkedIn Profile contains five key areas: Profile picture, job title, about description, experiences, and endorsements. From picture quality to endorsements representing you, your professional brand is the key to all new opportunities to build your brand and set yourself up for success. Morgan Hammer,  Relationship Manager, Mid Market - Sales Solutions at LinkedIn , joins us from Chicago...

A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed.  The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowel l, CEO at Digitopia Agency and author of Building Your Digital Utopia . He found his passion for technology in the 90s, creating a webspace...

MSP Marketing troubles start with not knowing how to spend their allocated marketing dollars to make the real magic happen.  Ayan Adam , Founder of CX Atelier , joins us this week to discuss MSP Marketing troubles. Marketing for MSPs requires a different approach and a deep understanding of the industry and technology trends. Ayan offers her insights on technology-focused marketing support to answ...

Time is the biggest obstacle when it comes to inside sales training programs, but we can look at proven sales training best practices to help make sure that your team is set up for real success. We hop the pond to talk to the newest Vendastian: Ian Jones, the VP of Sales Training and Enablement at Vendasta . Ian brings his vast knowledge to the listeners on what it takes to build an inside sales t...

The membership economy is focused on teaching people how to create their own. At the same time, it includes some deeper marketing and human behavior principles that are useful to know in other contexts. We have Robbie Baxter , Founder of Penisula Strategies,  author of The Forever Transaction  and The Membership Economy , with us on this edition of the Conquer Local Podcast. Robbie coined the term...