Conquer Local Podcast

There is no possible way to scale, manage, and optimize every channel to ensure a company’s story is being told without a dedicated content marketing team. What does a content marketing team look like? Dan McLean, Director of Content Marketing at Vendasta , knows a thing or two when building one. Dan has not only developed a content marketing team in one organization but four  organizations. He of...

A stellar LinkedIn Profile contains five key areas: Profile picture, job title, about description, experiences, and endorsements. From picture quality to endorsements representing you, your professional brand is the key to all new opportunities to build your brand and set yourself up for success. Morgan Hammer,  Relationship Manager, Mid Market - Sales Solutions at LinkedIn , joins us from Chicago...

A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed.  The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowel l, CEO at Digitopia Agency and author of Building Your Digital Utopia . He found his passion for technology in the 90s, creating a webspace...

MSP Marketing troubles start with not knowing how to spend their allocated marketing dollars to make the real magic happen.  Ayan Adam , Founder of CX Atelier , joins us this week to discuss MSP Marketing troubles. Marketing for MSPs requires a different approach and a deep understanding of the industry and technology trends. Ayan offers her insights on technology-focused marketing support to answ...

Time is the biggest obstacle when it comes to inside sales training programs, but we can look at proven sales training best practices to help make sure that your team is set up for real success. We hop the pond to talk to the newest Vendastian: Ian Jones, the VP of Sales Training and Enablement at Vendasta . Ian brings his vast knowledge to the listeners on what it takes to build an inside sales t...

The membership economy is focused on teaching people how to create their own. At the same time, it includes some deeper marketing and human behavior principles that are useful to know in other contexts. We have Robbie Baxter , Founder of Penisula Strategies,  author of The Forever Transaction  and The Membership Economy , with us on this edition of the Conquer Local Podcast. Robbie coined the term...

Whether you are a new start-up or an established business, brand visibility is always key. If people don’t know about the new things you are doing, how can you make a sale? We have Chris Dickey , CEO and Founder of Visably  AND Owner and Founder of Purple Orange , on the podcast this week. Chris shares that 89 percent of B2B marketers labeled brand visibility and awareness as the most important go...

Episode 356 brings you the importance of emotional intelligence in sales. Low emotional intelligence prevents salespeople from achieving their success potential, impacting many areas of their sales performance. We bring back an alumni to the Conquer Local Podcast, Mr. Jason Forrest . Jason, CEO of the Forrest Performance Group,  is back to talk about his new book:  How to Sell Through the Coronavi...

The Customer Deciding Journey, part two: Expand. Acquisition vs. Expansion are complete opposite messaging, and we must treat them as it. Tim Riesterer,  author of The Sales Expansion , and Chief Strategy Officer of Corporate Visions is back! We dive into part two of our two-part series, the Expanding portion of the Customer Deciding Journey. The expanding portion's methodology is: "Keep t...

Some call it the customer buying journey, or a sales cycle, but collectively, we are moving to the ideology of the Customer Deciding Journey. This week's guest is Tim Riesterer , author of The Sales Expansion , and Chief Strategy Officer of Corporate Visions . In this two-part series, we will explore the first section of the Customer Deciding Journey: Create, Elevate, and Capture. This methodo...

Learn how to create and enhance your personal brand, and how can you encourage your employees to do the same. Nina Blankenship , CEO of Let's Brainstorm , is this weeks guest on the Conquer Local Podcast. Nina comes from a background at LinkedIn where she spent the last five years in Singapore, won two of LinkedIn's prestigious awards, and is a contributing 2020 LinkedIn Learning Author &#...

How do you know if you have the Entrepreneurial Spirit?  Ryan Mason , CEO of BizBuzz Digital & CEO of Luxe Brand, joins us from Atlanta for today's episode to share his path to finding his Entrepreneurial Spirit. Ryan was recently named on the Top 12 Entrepreneurs to watch in 2020 ; this is an incredible achievement. Ryan believes that people, process, and platform are the key elements to...

Cybersecurity, what is it, why is it important, and how to train your clients to know the importance of being equipped with the right tools.  Alex Ryals,  VP of Security Solutions at Tech Data , joins us from sunny Arizona this week to explain why cybersecurity is so critical. Alex and George explore the convergence of Martech and Security Solutions and how it contributes to amplify you being the...

Developing a sales culture comes down to a science, it's important to work with people you can win, and have fun with. We look at what does a successful culture looks like to attract new hires. Vendasta's VP of Revenue, Neal Romanchych , joins us this week to talk about sales culture. We take a look at the science of selling and the structure of it, and he breaks it down to three points: P...

The four stages of competence, also known as the four stages of learning, show that individuals don’t know how little they know, or are capable of when it comes to a specific skill; they don’t know their incompetence. George Leith is back with another edition of the Master Sales Series, we're exploring the four stages of competence. When the learner recognizes their incompetence, they start ac...

If businesses don't Adapt to Digital now, they may not be able to survive the long road ahead. The pandemic is the catalyst for businesses to make the switch to digital. Conquer Local travels to London England so we can speak with Paul Plant , Co-Founder & Director at BigFive Digital.  Paul is one of the co-authors of  Aftershocks And Opportunities: Scenarios for a Post-Pandemic Future , ...

Reviewing your team’s sales call, or your calls can be cringe-worthy. We learn why and how we need to get over it. This episode of the Master Sales Training Series, we dig deep into reviewing your sales call. We have special guest Brent Blazieko,  Founder of Soundlounge by Tbone, AND Conquer Local’s very own Audio Engineer. George and Brent use their past careers in radio to discuss how and why to...

Different segments of digital marketing can work independently, but adding a video marketing strategy can enhance and make them stronger. We speak to Brian Albert , Founder and CEO of Videobolt , in Florida this week. Videobolt has a history of helping businesses grow by producing high-quality videos and pass it along to SMBs who can't necessarily afford it. Brian shares the two questions you...

The Lighthouse Strategy is all about how companies can hone in on a particular niche that they aim to serve. Their niche could be anything ranging from restaurants to dentists to real estate agents. Dennis Yu , CEO of Blitz Metrics , is our guest this week on the Conquer Local Podcast. One of the most requested topics for the podcast is how to acquire new leads. When it comes to lead generation, t...

By creating a culture of always serving the customers, hiring around customer-centric is an easy way to tell if the candidate is the right fit. Wayne Bischoff , CEO of Mediamark , joins us on the Conquer Local Podcast all the way from South Africa. Wayne's sales career started at the age of 7 when he began selling pencils on the playground. He shares how his background in sales prepared him as...

Did you know that Conquer Local has its very own Digital Marketing Academy? It's a game-changer because the SaaS industry changes under our feet. We have  Jacqueline Cook (Jackie), Chief Strategy Officer at Vendasta , on the podcast to discuss the strategy behind the Conquer Local Academy. After some research and listening to digital marketing agencies and entrepreneurs from different areas of...

For marketing agencies and salespeople alike, we must put the local business first. We have to be able to present a buyers journey to a client because whether we try to empower them or not, they are always in charge. We have Jeff Koser , the spirited founder and CEO of Zebrafi , who is at the helm of the podcast this week. Jeff and George dig deep and analyze how the customer journey is shifting i...

If you are ready or not, the pandemic is a Forcing Function for Digital Transformation that local businesses need to adopt. Marty Fisher, President of Sherpa Marketing , is our guest this week; Marty started Sherpa Marketing in 1996. Since the global pandemic hit local businesses hard he started an initiative called Adopt a Business.  He has a passion for local businesses, and when he saw the effe...

What if organizations can emulate intrapreneurship within their walls? What would that mean in terms of growth for the employee and the organization itself? We welcome Dr. Chitra Anand , an advisor to high growth companies, she has recently received her doctorate of business in intrapreneurship. No, that isn't a typo—What is an intrapreneur? An intrapreneur is an entrepreneur within a large, c...

There is a lot of confusion about the difference between branded content and native content. Wundervue defines branded content as any sales or marketing initiative that uses content to engage a user, and that is paid for by a client. Jared Merves , Founder of Wundervue , explains how to succeed through storytelling. He believes that branded content is the silver bullet that provides publisher part...