Conquer Local Podcast

Information shared by an expert at Google provides some SMB Best Practices can use when going back to business. Todd Rowe , Global Marketing Director at Google , is our guest this week on the Conquer Local Podcast . He uses the information collected from SMBs across the globe to understand the best practices they can take when re-opening after the wave of closures from the COVID-19 pandemic. With...

To build a cooperative in retail, it started with only 12 retailers, which quickly grew to 300 in one short year. "Ten thousand mistakes can lead to the ten right decisions." Lindsay Gaskins, President, CAA Member and The Bike Cooperative, at CCA Global Members , is our guest this week. Lindsay started a brick-and-mortar  business in 2008 during the financial crisis in the United States; i...

How to help the SMBs get back to business by being the Trusted Local Expert. What does it look like to reopen and how to communicate it to the SMBs customer base?  George Leith is back to bring you another edition of the Master Sales Training Series. We discuss two things, first, being the trusted local expert; that's you. Reviewing how you operate as an organization, is it making your appoint...

Consumers want to support their favorite local businesses. For this to happen, local businesses need to embrace e-commerce and go online. Greg Sterling , VP of Market Insights at Uberall , joins the conversation to give us the data on local business pivoting to e-commerce. Many local businesses have been able to embrace the digital shift, most fall into three groups: Successful in shifting to onli...

Customers travel through a series of steps—whether they know it or not—before they purchase at a local business. This is known as the customer journey. We welcome Ahsen Mohammad  to the Conquer Local podcast this week to talk about the Customer Journey. Ahsen took the concept and built his marketing agency around it, Customer Maps , and only serves five customers. Instead of stretching out to brin...

The way we hire has changed, what does onboarding a remote workforce look like in today's landscape? Conquer Local heads to Denmark to bring you Tricia Score . Tricia is the Sales & Customer Engagement Team Leads at Microsoft; she shares what her experience has been as she has already onboarded three salespeople remotely. Tricia puts the emphasis on remembering human interaction, making th...

Franchise Selling must ultimately be around building trust with your customer base before getting started. We welcome  Joe Mohay , CRO & Co-Founder of Integrated Digital Strategies (IDS), on the podcast this week, and he is here to talk Franchise Selling. Joe shares what he has learned in his career regarding building trust with customers, "Businesses that go above and beyond are the ones...

Developing a Buyer Persona, learning the dos and don'ts, and why it's essential to understand the mindset of small business owners. Stu Richards , CEO of Bredin, is our guest this week on the Conquer Local Podcast . Stu is a frequent speaker on marketing to small and medium businesses in North America. Bredin works with some of the largest brands and companies that are trying to appeal to...

Developing a brand identity for your agency is one of the best ways to take your brand to the next level. Master Sales Series this week brings you the importance of having a robust brand identity. Strong brands are all around us. In our modern, digitized world, people are seeing an alarming number of brands everywhere they turn. Remember that study done in 2007 about people being exposed to 5,000...

You have to admire startup founders. Creating. building, developing, and growing a SaaS Startup is not an easy feat.  SaaS Startup founders put everything on the line to drive forward with their dream of solving a problem, building a unicorn, or even employing 500 people.  Jordan McFarlen , Business Incubator Manager at Cultiavtor powered by Conexus,  in our guest this week. He is currently workin...

Where are you going to be after the inevitable bounce? Will you Be the Hero? We are taking a different angle for this Master Sales Series episode. George brings to light what it means to be the hero during this time of crisis. Conquer Local's core purpose has always been to drive local economies by providing knowledge to our listeners. We support local businesses, and during challenging times...

In its simplest form, Product-Led Growth leans on product experience in order to grow a customer base. In the traditional acquisition model, marketers focus on attracting potential customers through inbound tactics like paid ads. Once a prospect shows interest and are vetted as a qualified lead, they become a market qualified lead and are sent to the salespeople. Product-Led Growth (PLG) is a stra...

The bar has never been lower to start a business by going Direct to Customer, but that doesn't change what the pillars of business are. Direct to Customer brands leverage their true purpose, technology, data, content, and speed to market in astonishing ways. Now, you can too. Brace for impact. Mitch Joel, Founder of Six Pixels Group, is our guest this week. He is one of the amazing speakers at...

A powerful Elevator Pitch can be magnetic. If it’s engaging enough, you can sell anything – whether it’s a product to a client, an idea to an investor, or convincing an employer that you’re the right fit. We held a live Elevator Pitch competition at Vendast'a headquarters. Our astonishing host, George Leith, was one of three on the panel of judges. We bring you the eight elevator pitches from...

Converting Leads Part 1 was all about the prospects, and we're now diving into Part 2: Converting Leads, with existing clients—selling after the close.  George is back with Part 2 of Converting Leads on this episode of the Master Sales Series. You’ve closed the deal, you’ve won the sale, it’s time to celebrate, right? Yes, but there’s still work to be done. George explains the concept of looki...

Everyone always wants more and more leads, but what about the leads they already have? We bring you Converting Leads on the Conquer Local Podcast The Master Sales Series is back and we are talking about Converting Leads. We conducted a survey from our listeners to understand what they are looking to Conquer in 2020. The number one thing everyone put at the top of their list, you guessed it, gettin...

Developing a Sales Strategy to implement with your sales team isn't a one and done, it has to tweaked and edited as you grow. We are excited to bring back Donny Dye, Founder of Quota NYC, to the Conquer Local Podcast. Donny updates on what he has been doing since we last spoke in Season 2. For the past year he has been the acting CRO for Eden Health developing and growing their sales team. Don...

Sales Procurement is your friend, not your enemy. Jens Hentschel, Founder and CEO of THE FIVIS PARTNERSHIP, is on the Conquer Local Podcast this week talking Sales Procurement. Most people cringe at the word procurement, but procurement is just as important as sales. Sales organizations see procurement as a roadblock and avoid it at all costs. Jens explains that procurement is your best friend, an...

SaaS Channel Partners are coming in hot, what and how does it affect our sales teams. Janet Schijns, CEO of JS Group and a former Fortune 500 C-suite executive, is our guest this week on the Conquer Local Podcast and we are talking about SaaS channel partners. We define was a channel partner really is, why companies are making the shift to incorporate a tech sector, and what it takes to to make th...

Battlecards are never done. Battlecards are trial and error. Battlecards are usually not pretty. But, battlecards are also a highly effective way to mobilize information from research, mentors, coaches, and more, into powerful sales assets. In this edition of the Master Sales Series we are talking about sales battlecards. What is a sales battlecard? It sounds like a buzzword, but probably because...

How to fix a broken Customer Journey after the sale is no easy feat, but we have the man who did just that.  Originally from Australia, Michael Watkins VP of Partner Success at Vendasta, packed up his family and took on winter in Canada. Watkins takes us through the customer journey by reviewing all of the talk tracks, all of the scripts, and all of the vignettes, or whichever word you want to use...

The average SMB is worried about staying open in today's competitive market. The Google Guarantee can help.   Justin Sanger, Chief Revenue Officer at OMG National, provides insight on what the Google Guarantee means for SMBs. Sanger refers to it as a game charger because it has an overall effect on how SEO keywords and pay-per-click ads function. An SMB doesn't always to hear the gritty de...

Thriving in routine by Optimizing the Sales Day and nothing will be forgotten. Work smarter not harder. Steve Benson, CEO and Founder of Badger Maps, kicks off the first Conquer Local episode in 2020! Steve provides conquerors the insight in how to optimize the sales day, from the salespeople on the floor, sales managers, and at the executive level. Steve also tells us how his failures helped him...

Three steps to get the conversion inside the sales funnel, getting the lead, qualifying the lead, and finally acquiring the customer. Listen to learn more! We spoke with the SDRs, the BDRs, and now it's time to talk to the big kahuna, the VP of Revenue, Doug Campbell. He sits down with George to discuss managing a sales teams of 40+ and soon to be 90+ by the end of 2020. Doug explains that bec...

Kudos to our listeners for providing this weeks topic! George pulls together best practices when it making Discovery Calls on this edition of the Master Sales Series. Imagine you had 200 leads that came in and you were only going to close 10% of them or if you are a rock star, 25% of them. We get the nitty gritty details and proven tactics when having that first discovery call. As salespeople, we...