Conquer Local
Conquer Local Podcast
Welcome to the Conquer Local podcast, hosted by Vendasta Co-Founder, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
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Episodes
439: The Fundamentals of Managing 1000 Salespeople at 21 Years Old | Nick Kane 06.10.2021 25:41
A renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group , Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. He lives in quantitative results and direct, A to...
438: Customer Loyalty; RBC Royal Bank is Light-years Ahead of Free Toasters, with Darby Sieben 29.09.2021 28:52
Customer loyalty initiatives are expected. What isn't expected are banks spawning software companies to let you know which day is garbage day. Darby Sieben is currently head of RBC Ampli Inc , an engagement cashback platform that connects consumers with merchants. Ampli.ca is part of the RBC Ventures which is the beyond banking arm of Royal Bank of Canada. Leading a team of 60, Ampli was launc...
437: Every Job is a Sales Job, with Dr. Cindy McGovern 22.09.2021 32:02
Every job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better? This week’s guest is an internationally renowned business and motivational speaker and is the Au...
436: Your Tech Stack Increases Valuation by 6-7x, with James Ciuffetelli 15.09.2021 31:04
This week an A-List transformational leader joins us, James Ciuffetelli. Our host George Leith and James discuss the importance of adopting new technology and investing in your tech stack backed by real-world examples of great success and undisputed numbers, how the baby boomer generation is approaching an exit in 2021 with their long-established businesses, and how prepping your business for exit...
435: Adapt to Digital, In Memory of Paul Plant 08.09.2021 29:40
We are taking a break this week from our regular schedule to pay tribute to one of our own. We said goodbye to our good friend and fellow Vendastian last week, Paul Plant. We want to share his episode from season 3 and revisit his passion for people, and the ever-changing digital environment. Paul was described as an absolute pleasure to have around. He immensely cared about the people and project...
434: Outsourced Marketing: Joining Your Client’s Team, with Stephanie Krummenacker 01.09.2021 35:56
Outsourced marketing is becoming a common theme as business owners are realizing the necessity that is digital marketing, and how diverse it is. This week's guest takes it a step further and fully divulges into the role of her client's outsourced CMO, internalizing goals and truly operating as if her client's business was her own. We are happy to welcome a Vendasta Partner, Stephanie K...
433: 39 Ideas When You Don't Know What to Post on Social Media 25.08.2021 21:15
This week our host, George Leith , goes over 39 ideas for you to pick and choose from the next time you’re struggling with what to post on social media. Now, this list isn't to be implemented all in one day. However, it's important to understand that this is social media, and content can come from absolutely anywhere. Don't get stuck thinking you must post your offering and only your o...
432: Sales Integrity and Same Side Selling, with Ian Altman 18.08.2021 28:27
Sales integrity means aligning needs, not enforcing yours. “The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses.” - Ian Altman, Same Side Selling In this week's podcast, George Leith hosts Amazon #1 best-selling author of Same Side Selling, Ian Altman . Ian highly values...
431: Outcome Based Selling, with Phil M. Jones 11.08.2021 41:34
Outcome based selling requires understanding where satisfaction comes from, and what if we always knew exactly what to say in this process? Don't get us wrong, there's a bit more to it than that. But when incredible feats were being accomplished, this week's guest recalls, “I would never say wow , I’d simply ask how . And then dig in and say yea- but really, how?”. This is how Phil M....
430: Modern Sales Driven by Authenticity, with Morgan Ingram 04.08.2021 26:02
The modern sales process doesn't have any smoke or mirrors. Instead, sales are being lubricated with researched inquiries, catered scripts, and genuine interest in order to optimize value for the person on the other end. This is business in 2021, and we welcome it with open arms. Our host, George Leith interviews the renowned Morgan Ingram on this week's episode. At only 27, Morgan has bee...
429: 8 Skills Every Top Performer Should Possess | Master Sales Series 28.07.2021 15:03
A top performer is labeled as such because they internalize the work in front of them. This is not just a job- this is a very exciting life and duty becomes a wonderful opportunity to provide value. This means confidently stamping their name on the day's work and approaching the next hill ready to sprint. Our host, George Leith is eager to sneak you some industry insight on common denominators...
428: Introverts Networking, with Matthew Pollard - Part 2 21.07.2021 27:28
Introverts networking, approaching events like they're building a rocketship to go to space. They are methodical, attentive, and interact with scripted purpose- and that is how the new-age introvert is conquering networking events and developing lasting, meaningful connections. Matthew Pollard , the Founder of Rapid Growth Coach moves on to his second book in this 2 part series podcast. The In...
427: Introverted Salespeople, with Matthew Pollard - Part 1 14.07.2021 31:27
Introverted salespeople seems like a typo. Taking a deeper dive, the fact is that introverts have a special set of innate skills comparable to superpowers that can be leveraged to not only compete with but greatly surpass extroverts in a sales setting. On this episode, we bring you the Founder of Rapid Growth Coach , Matthew Pollard . We immediately knew this had to be a 2 part series and couldn&#...
426: Educating Your Clients, with Jenni White 07.07.2021 36:48
Educating your clients makes them feel that you want to improve their experience and encourage them to make better, more informed decisions. We are excited to bring you marketing guru - Jenni White. She is the CEO & Founder of Polaris Marketing & Consulting ; they help businesses enhance their marketing strategies, widen their reach, and increase their revenue. Jenni has an excellent tip o...
425: 5 Mistakes Leaders Make with their SDRs, with David Dulany 30.06.2021 36:42
By recognizing and avoiding mistakes leaders make, your Sales Development team will have greater ROI and deliver better results for years to come. David Dulany, Founder and CEO of Tenbound , joins the podcast this week. We are talking about building the most robust SDR team that is laser-focused on qualifying leads and filling calendars with meetings. David shares with us the 5 biggest mistakes le...
424: Learning from your Misadventures, with Larry Long Jr. 23.06.2021 31:39
Misadventures are bound to happen throughout your life; it's how you react, grow, and help others learn from your experiences. The passionate Larry Long Jr. , Founder and CEO of Larry Long Jr LLC, is this week's guest on the Conquer Local Podcast. Larry shares how his career started with his dream of being a baseball player in the MLB to scaling sales team and being a keynote speaker. Thi...
423: Building a Positive Team Culture | Master Sales Series 16.06.2021 33:04
By fostering a positive team culture, we see better performance, higher employee retention rates, increased profitability, and improved employee morale. Today on the Master Sales Series with our host, George Leith , we are talking about building a positive team culture. A great quote around this topic comes from Henry Ford: “Coming together is a beginning, staying together is progress, and workin...
422: A Guide to Google Ads, with Mike Rhodes 09.06.2021 29:08
You have to play by Google's rules to know who will convert and when - how to get an $8 return on your $1. So what is the ultimate guide to Google Ads? Founder & CEO of WebSavvy.com.au, Mike Rhodes, joins the podcast this week all the way from Melbourne, Australia. WebSavvy is an award-winning agency based in Australia named by Google as one of the Top 18 agencies worldwide. Mike gets int...
421: Passionate Marketing Agency Owner, with Cheryl O'Hern 02.06.2021 24:46
A Passionate Marketing Agency Owner means ensuring your client's needs are met by educating, building a relationship, and getting involved. We bring Cheryl O'Hern , Founder of Spin Markket + Digital , on the podcast this week to discuss what it means to be an agency owner. Chery is the definition of a passionate marketing agency owner; she is dedicated to her clients and the local busines...
420: Entrepreneurial Life, with Jeff Adamson 26.05.2021 34:25
The Entrepreneurial Life is less about skills and more about the drive. What matters is that you determine your goals and live them out, whatever that looks like. Jeff Adamson, Co-Founder & CMO at Neo Financial and Co-Founder of SkipTheDishes , is on the podcast as he is the definition of embracing the entrepreneurial life. He shares the nitty-gritty details of what he went through to ensure h...
419: Four Fastest ways to Burn a Lead | Master Sales Series 19.05.2021 18:20
In this Master Sales Series, we’re talking about the Four Fastest ways to Burn a Lead. We work tirelessly to market, attract, and qualify leads. We can burn them in a single step, with a click of a button, and we spend a lot of time talking about how we can do it right. In this episode, we hone in on where we might be going wrong. We will cover: The cost of wasting leads How slow follow-up impacts...
418: Become a LinkedIn Expert, with Viveka von Rosen – Part 2 12.05.2021 28:16
Positioning yourself as a LinkedIn Expert, Industry Expert, or Thought Leader is all around creating a personal brand and adding meaningful value to your business network. Viveka von Rosen, Co-Founder & Chief Visibility Officer of Vengreso , is back for Part 2. She is the ultimate LinkedIn Expert and is sharing the 101 ways to rock LinkedIn. In part two, we discuss: Connect: Connect and networ...
417: Become a LinkedIn Expert, with Viveka von Rosen - Part 1 05.05.2021 29:22
Becoming a LinkedIn Expert is vitally important, now more than ever, to create a strong personal brand so that you stand out from your competition. We get to speak with Viveka von Rosen, Co-Founder & Chief Visibility Officer of Vengreso , the ultimate LinkedIn Expert. Viveka is on the podcast for not one but two episodes sharing 101 ways to rock LinkedIn. In part one, we discuss: Mindset: toda...
416: Empathy in Sales, with Jerry Acuff 28.04.2021 32:40
For sales professionals, empathy in sales is essential because, without a relationship, there's no trust. Don't reserve it exclusively for deals you're trying to close immediately. We have Jerry Acuff , CEO & Founder at DeltaPoint , as our guest this week on the Conquer Local Podcast . Jerry was a reluctant salesperson. When he realized his dream of becoming a college football coac...
415: Analyzing the IT Channel, with Andrew Down 21.04.2021 27:03
If you have ever worked in B2B software for any amount of time, you have probably stumbled across the IT Channel and didn't even know it. Andrew Down , Director of Sales for the IT Channel at Vendasta , never thought of himself as a technical person, but 13 years in the IT industry says otherwise. In this episode, we discuss the MSPs (Managed Service Providers), the VARs (Value Added Resellers...
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