Community Creators with Shana Lynn

If you have an online program, you know the struggle of actually getting people to consume, implement, and make progress in what you're teaching. Well, today's guest, Dr. Carrie Rose, is an absolute genius and mad scientist when it comes to getting people to make progress in programs. She is going to break down the science behind it and give you some really practical tips that you can use...

Are you getting the right fit or wrong fit people into your programs?  The better you understand these 2 types, the more likely you are to want to track two different retention rates inside of your program. Shana is talking more about that in this episode.  Key Takeaways: Intro ( 00:00 ) The Two Types Of People (01:16) How To End Up With The Wrong People In Your Program (02:03) How do you identify...

Should you allow negative comments about your online program or business inside of your community? Shana will explain why she thinks you should allow those negative comments and the risk you take when you don't. She will also share some reasons that you wouldn't want to allow them. Either way, it's important that you make a decision.  Key Takeaways: Intro (00:00) What is a negative com...

In this episode, Shana shares a personal story about a costly mistake that cost her a whole lot of money, connection, and had her apologizing to a whole lot of people, maybe even you. You'll hear about the lessons she learned and how she turned her experience into a positive outcome. So buckle up and get ready to learn from Shana's journey of apologizing, reconnecting, and ultimately, thri...

Today's episode is a little bit astray away from the usual. A lot of this may feel like it's going over your head, but I want you to lean in and listen to every word that is shared. I have a guest, Dr. Jacqui Taylor, and you may be familiar with the world of AI and artificial intelligence and how it's starting to change the way that we run our businesses online.   Dr. Jacqui is an expe...

In this episode, Shana wanted to bring you a portion of a conversation she had with Sam Ovens, the founder of Skool . In this conversation, he talks about how he's building Skool as a community first platform and what he thinks the future of community looks like inside of the online space. Key Takeaways: Intro (00:00) What are the problems with community? (09:47) The Progress Wheel™ (14:02) Ch...

Shana had a customer service experience the other day that absolutely blew her mind. So much so that she is devoting this entire episode to reading the email and breaking it down for you. I guarantee you are not doing this in your business, but after this episode, you are going to want to do it Key Takeaways: Intro (00:00) An Unexpected Email (01:40) Where do you have an opportunity to proactively...

In this episode, Shana has a very honest conversation about the difference between transparency and authenticity. She will discuss something she is noticing in the online space that is becoming an epidemic and wants your help to stop it. Key Takeaways: Intro (00:00) The Difference Between Transparency and Authenticity (01:04) What Does Authenticity Mean? (02:08) What Does Transparency Mean? (04:07...

Do you want to uplevel or start an affiliate program? If so, Matt McWilliams is the guy to help you. He is living proof that one can pursue one’s passion in life, and do so while making a profit as well. He’s worked with some of the top companies and entrepreneurs on the planet. He’s here to help you on your quest to turn your passion and message into a profitable and growing business. He’s the ho...

When people see Shana's member journey map, they often wonder how on earth she came up with so many touchpoints and opportunities to reach out to members. Well, she is going to explain exactly how she does that in this episode. Key Takeaways: Intro (00:00) What is a member journey map? (00:23) What are the two types of member outreach tactics? (01:03) What is a time-based tactic? (01:21) What...

Do you wanna get more conversions and better results from your community? If so, you need to know this one approach that is going to help you take your community management from good to outstanding. Shana details what it is and how to practice it in this episode.  Key Takeaways: Intro (00:00) How community managers can engage at every level (01:09) Breaking down the layers of community management...

Have you ever wished you had a highly engaged and active community? If so, listen to this episode where my friend, Sebastian Mencía, details a recent Facebook challenge with 100,000 participants and over 90% of them active. He has cracked the code on creating a highly engaged community that converts.  Key Takeaways: Intro (00:00) The favorite community Sebastian has been part of (02:45) Business c...

There are two types of thinking necessary in becoming a successful community manager. However, most business owners only look for one type of thinking until their business grows and they realize something is missing. In this episode, Shana talks about the two types of thinking you need to have an amazing community manager inside of your business. Key Takeaways: Intro (00:00) Qualities of a Communi...

In this episode, Shana is going to answer a question she gets asked all the time. Do I have to have a community in my course or membership? Her answer may surprise you. Key Takeaways: -Intro (00:00) -Community does not equal to Facebook Group (01:03) -Make sure your community has a purpose (02:35) -Do you need a community for your program? (05:02) -Episode wrap-up (05:50) Additional Resources: Lea...

In today's episode, Laura Meyer will break down how you can leverage the most valuable asset you have in your business-your relationships! She will be talking about how to create a win-win even if you are just getting started in the relationship game. Key Takeaways - The favorite community Laura has been part of (02:34) - Entering relationships with true purity of intention (11:50) - Why most...

Word of mouth is easily one of the most effective marketing strategies for business owners, but how exactly can you implement it? In today’s episode, Shana explains what is holding you back from getting more referrals and how you maximize word-of-mouth marketing. Key Takeaways Intro (00:00) What is holding you back from getting more referrals (01:15) How to ask for referrals (04:09) How to get mor...

If you own an online program, you know how exhausting and taxing launches can be for you and your team. In this episode, Shana gives four specific ways you can support your team during a launch. Key Takeaways - Fast Communication (01:30) - Empowering your team members (03:59) - Thoughtful decision-making (07:28) - Personal support (11:32)   Additional Resources:  - Join the waitlist for my course:...

Do you desire to create a community that is truly collaborative? Where you don't feel like the only expert in the room and the entire community's success rests on your shoulders. In this episode, Dan Miller will share his expertise on how to run a collaborative community successfully. Key Takeaways - The best community Dan has been part of (03:11) - The power of a community to an entrepren...

This week’s episode covers how escalation applies to conflict resolution. If you are a business owner or a community manager who doesn't quite know when a community problem should be handled by the community manager or escalated to the business owner, this episode is for you. Key Takeaways - Expectation, preparation, escalation (01:16) - The problems to take to a business owner (03:12) - The O...

In recurring revenue businesses, there is one number you absolutely need to be tracking. In this episode, Shana reveals that metric and how to track it. Key Takeaways - The one metric you must track in your business (00:54) - What retention rate means (01:44) - A simple formula for tracking retention (02:50) - Why tracking retention is so important (07:04)   Additional Resources:  - Discover your...

Episode Summary Caitlin Mitchell from EB Academics shares how she created a strong culture and clear identity that has led to a 97% retention rate for her membership program. She is breaking down her strategy into 3 keys for creating a sticky member experience. And the final tip at the end of the episode you won't want to miss!! Key Takeaways - Caitlin’s favorite community that isn’t her own (...

Want to know how Shana took a client's retention from 89% to 92%? She will detail the easy 4-step process she used in this episode. Key Takeaways - How long do people stay in your program? (00:50) - Retention determines lifetime value (01:03) - The best marketing is a great testimonial (03:01) - Targeted reactivation campaign (04:03) - 4 steps to reactivate inactive members (06:56) - Give them...

If you have ever felt the weight of responsibility for getting your clients results, lost sleep over someone not making progress in your program, or over delivered to the point of burnout, then this episode is for you. Shana talks about boundaries and one mindset shift you need to make to start setting better boundaries today. Key Takeaways - Why you are not responsible for client results (01:02)...

Have you ever wondered how you can leverage your industry ecosystem to create partnerships and relationships that will benefit you and your customers or members? In this episode, Candace D'Agnolo shares her secrets on how you can do just that. Key Takeaways - Meet Candace- The Pet Boss (01:20) - How to get involved in your local community (03:21) - The riches are in the niches (08:46) - How to...

How do you use customer success stories in your business? In this episode, Shana explains how to leverage those stories to their full potential, and she shares tips that will allow you to get more mileage out of every customer success story that you have. Key Takeaways - The power of storytelling (00:57) - Using stories to help people overcome self-limiting beliefs (04:29) - Three key aspects of s...