Commerce Untold

https://youtu.be/xpfcAlqOUTw Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling. Dan shares insights into the growth of Channel Key and the company's remote work culture. The conversation also cove...

https://youtu.be/gWs5QIzEMtY Our host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share’s omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares in...

https://youtu.be/XLPsHAiE3QE In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy's journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States. You’ll hear about Guy's experiences in the early days of China's internet boom and his innovative ap...

https://youtu.be/lMm5OxPmPCk In this conversation, Meni Dahan, who leads customer experience and digital assets at HY Group, discusses the company's focus on customer experience and its various business areas. He explains that HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers. The company also operates in green energy, l...

https://youtu.be/hxrsm_bN9y0 Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning. Amitai also highlights the importance of customer acquisition and retention strategies, including email marketing and personalized...

https://youtu.be/9ogaKxRC2yw Michael Zakkour discusses with host Eitan Koter on the transformation happening in the retail and e-commerce industries. He highlights the shift from digital transformation to a new phase of disruption and transformation in e-commerce itself. The retail industry is experiencing a renaissance, with the emergence of new channels and touchpoints for consumer engagement. Z...

https://youtu.be/YeSSw52WE8o In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences. Gen Z's purchasing power and influence are significant, making it crucial f...

https://youtu.be/_9Wm3SAUAwY In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current market. A...

https://youtu.be/ZYa3Y1G7IO8 In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content creators that brands can use in their marketing. Laur...

https://youtu.be/QUT1k0393jY In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency. Throughout our discussion, Jen shed...

https://youtu.be/gMiP0qTwiFw In this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, including Meta (formerly Facebook), TikTok, and YouTu...

https://youtu.be/sylkrbfzvdQ Sarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership. Sarah then explains how Crafted pivoted to become a UGC marketplace focused on food and beverage brands...

https://youtu.be/3KMQ9O7EwkM Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service. The conversation explores the growing demand for outsourced services and the desire for mor...

https://youtu.be/JQPMNtw3wJI Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved. Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes...

https://youtu.be/FKNto2-Vs-4 Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience. Akshay shares insights into the company's digital transformation, including the use of AI and AR/VR...

https://youtu.be/qyvc8qZCO18 In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively. Eli shares insights o...

https://youtu.be/Y-t0gMA5cD8 In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores. Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and...

https://youtu.be/mi9zJgZT9Aw In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows. Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He exp...

https://youtu.be/t244iIanLKk Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms. Esther also highlights the role of AI in fash...

https://youtu.be/RAN_bwSEQOQ In this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce , the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, an...

https://youtu.be/ld7ucT04Jjo Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years. Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to tr...

https://youtu.be/BUwmNXNZAtE In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations. Kathleen emphasizes...

https://youtu.be/Zfwpe9Wv3iM Vinny O'Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry. Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of platforms like Shopify a...

https://youtu.be/JnSEcDWvEfk Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space. Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience...

https://youtu.be/2Ak9qVDflIg Alex Back, founder and CEO of Couch, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service. Alex explains the concept behind Couch and its goal to provide a personalized shopping experience through...