Eitan Koter

Commerce Untold

Business EN ↓ 215 episodes

Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who hav...

Author

Eitan Koter

Category

Business

Podcast website

www.expanio.com

Latest episode

Jul 9, 2026

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Episodes

65. The E-Commerce Guru of the Middle East: Meet Lina Gallagher 13.05.2024

https://youtu.be/gZS2B8aPXaE Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, including using the Arabic language for customer s...

64. Online grocery innovation with Zvika Baida 09.05.2024

https://youtu.be/c6HWUi-sRAA On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares his experiences with transforming Shufersal Online...

63. Omnichannel Insights with Matt Ezyk, Pet Supermarket 08.05.2024

https://youtu.be/OETdFQzWUUo Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and building relationships in the industry. As a former pro...

62. Selling the Idea, Not Just the Product with Alex Nyezhnyk 07.05.2024

https://www.youtube.com/watch?v=MDFUGHCfLXc Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensive Amazon PPC. Instead, he recommends launching bra...

61. Rare Coins Spotlight: Kate Ovodova on Collectibles 06.05.2024

https://www.youtube.com/watch?v=CLwVTBkeW9Y Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a unique perspective on the marketing and sales of ra...

The Future of E-commerce Logistics with Refael Elbaz of Unicargo 02.05.2024

https://youtu.be/7f_WhsgYGJY UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile distribution, and rev...

59. Paid Media Secrets with Nikki Lindgren from Pennock 01.05.2024

https://youtu.be/XmUDEkSm8Vk Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach between earned and owned media, and the need for a str...

58. Children’s Costumes Online: James Sposto on Ecommerce Growth 29.04.2024

https://youtu.be/w8s5K9WdO4E Welcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imagination and play for kids. In this episode, James will w...

57. Michael Dumas on Fashion E-Commerce 25.04.2024

https://youtu.be/QyxnZtQO7kw Michael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry. In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramatically increased both sales volumes and customer s...

56. Handwritten Outreach with David Wachs: Personalized Notes for High ROI 24.04.2024

https://youtu.be/0b6iQy3Koog Handwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients. David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten's bootstrapping and profitable busines...

55. Mastering Luxury E-Commerce: Insights from Mezlan’s Joshua Young 23.04.2024

https://youtu.be/seBfjGn8c0E Welcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understanding of global market trends and successful e-comm...

54. Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales 22.04.2024

https://youtu.be/7Mf7Uf0ixzs Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability. Bo emphasizes the need to educate customers about the quality and cost-effectiveness of re...

53. Building E-commerce Empires with Neil Twa from Voltage 18.04.2024

https://youtu.be/JvKmSLTaAQ8 Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-commerce business in a short period of time without sac...

52. Retail Reimagined: Pedro Santos on Leading E-Commerce Innovation 17.04.2024

https://youtu.be/_OBOgj-Ogqk Welcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores. Pedro sheds light on the omnich...

51. The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 2 15.04.2024

https://youtu.be/kzNJVGi7p4o Welcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how. Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success lies in telling our unique story. We’re looking at...

50. The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 1 11.04.2024

https://youtu.be/kzNJVGi7p4o Welcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, Sabir has generated $1 billion in incremental reve...

49. From Nature to Nutrition: Neal Didonna’s Take on Outdoor Supplements 10.04.2024

https://youtu.be/GiikY1XBUT8 In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand value...

48. The SMB Yoda: Rick Wingender’s E-Commerce Growth Strategies 09.04.2024

https://youtu.be/wKeaba7lNW8 Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder. Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance of...

47. Mastering B2B and D2C: Elias Castaneda’s Strategies for Success 08.04.2024

https://youtu.be/f7MQs3cnqm0 Get ready for a super interesting chat on today's eCom Pulse podcast episode as I've set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster, where they're pioneering eco-friendly pest control solutions. We've discussed what's new and hot in e-commerce for 2024, and how online shopping and physical stores are finding new ways to wor...

Lights, Camera, Action: Stephanie Garcia’s Guide to Live Shopping 05.04.2024

https://youtu.be/WYhWweI-4Hs Stephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations. Stephanie discusses her background in the ad agency world and her transition to live streaming. She explains her role as a remote live production pro...

45. The Portless Way of Efficient Shipping 04.04.2024

https://youtu.be/TJBvpndLo4U In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector. We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about shipping faster; it’s about a smarter, more effici...

44. Google, AI, and Privacy: Esther Cisneros Explores the Changing Digital Landscape 03.04.2024

https://youtu.be/S-TlA5og5Fo Our host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce. From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and her current position at Google, as Head of eCommerce...

43. Staying True to Your Brand’s DNA: Abigail Joseph on the Future of Fashion 02.04.2024

https://youtu.be/MmRGB3adiec In this episode, our host Eitan Koter dives into the world of luxury e-commerce and fashion with our guest, Abigail Joseph. Imagine this: we're chatting with Abigail while she's surrounded by the beautiful desert in Scottsdale, Arizona. She's going to talk about her time with amazing brands like Forever 21 and Jacques Marie Mage and her take on the latest trends in dig...

42. Creating World’s No.1 Sports Insole with Ryan Regan of VKTRY 01.04.2024

https://youtu.be/saG1Zzzg5Bk Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company's carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth. Ryan discussed VKTORY’s direct-to-consumer business model and the impo...

41. A Deep Dive into Baby Gear E-Commerce with Thomas Hamilton 28.03.2024

https://youtu.be/UTiEBj6EHYY Thomas Hamilton, VP of Sales and Marketing for Snuggle Bugs, discusses the baby gear industry and the transition to e-commerce. He shares his background in digital marketing and the agency world, as well as the challenges and benefits of replatforming to Shopify Plus. Thomas also highlights the offline and online omnichannel considerations, self-fulfillment, and the pu...

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