Commerce Untold

https://youtu.be/hY-ZvHTZoqk In this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels. Scott provides insights on planning and strategy for small businesses, the evolving budgets and platforms in digital advertising, and the impac...

https://youtu.be/dtUIryTIdYg In this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency. They discuss the various applications of AI in e-commerce,...

https://youtu.be/J4ahfC49XQY In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca. He discusses his passion for teaching and his involvement with the Retail Innovation Lab at McGill University. Carl also explor...

https://youtu.be/eszo1sJI3hU In this episode, I spoke with Jeremy Miller, Senior Director of Commerce Platform at Moda Operandi. Jeremy has over 25 years of experience launching, managing, and optimizing ecommerce platforms and businesses, including over $3.6 billion of revenue in built systems. Jeremy has a deep understanding of what it takes to build DTC and B2B businesses. He uses full digital...

https://youtu.be/xZ0Spy-Oktk Kunle Campbell, co-founder of Octillion, shares insights on evaluating and acquiring brands in the CPG industry. He discusses the evaluation criteria, acquisition strategy, and the importance of working capital and financing. Kunle also highlights the significance of the technology stack and operations in the acquisition process. He provides an overview of the current...

https://youtu.be/w7WfQ_C2l4M In this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating a strong product and validating its demand before investing in advertising. Brian discusses th...

https://youtu.be/nQzScZpEDHE In this episode, Eitan Koter interviews Jack Lindberg, Director of Analytics at the Mars Agency. Jack shares his personal journey from being a musician to entering the analytics profession. He explains the role of Amazon Marketing Cloud and how it provides valuable data for brands. The key performance indicators (KPIs) that brands focus on include incrementality, profi...

https://youtu.be/l_V24-c5q5g In this episode, I discuss with Paul Seibert, e-commerce director at SCG team, about the challenges brands face in supply chain and inventory management, the integration of ERP and e-commerce, and the emerging opportunities of shoppable video and social commerce. We explore the importance of sales in the international markets, the expansion of channels and social media...

https://youtu.be/1zI0suFEDJ4 In this episode, Atay Schulberg, Strategic Enterprise Executive at Byond XR, discusses the future of immersive commerce and the role of virtual reality in e-commerce. Atay shares his personal journey and background in e-commerce and explains how Byond XR is bridging the gap between physical and virtual retail experiences. He provides examples of use cases and highlight...

https://youtu.be/avdzfrZeLJc Cynthia Nelson, an expert in video commerce and supporter of women in business, shares her insights and experiences in this conversation. The conversation covers topics such as investing in women-led companies, the current status and challenges of live shopping , the power of video commerce and social commerce, the challenges and opportunities for marketers in 2024, th...

https://youtu.be/BBk2_HpEjYo David Tintner, CEO of Thought Leaders, discusses the challenges and solutions in the digital content sponsorship space. He shares his personal journey and the inspiration behind founding Thought Leaders, a YouTube intelligence platform. David explains how Thought Leaders uses data analytics and technology to match brands with the perfect creators for their campaigns. H...

https://youtu.be/vn478UMvj8s In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping , with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse...

https://youtu.be/vn478UMvj8s In the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping . She underscores the significance of authenticity and consistency in l ive selling , discussing the adoption of this trend in the Western world. Dawn offers v...

https://youtu.be/HprBB339LDE In this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren's journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament to her innovative approach to s...

The e-commerce industry is not just about buying and selling online; it's about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we can explore this together. I noticed a gap in the podcast world for engaging, in-depth conversations about e-commerce. There...