Commerce Insights

Woolman and Svea Payments have been working together to provide Shopify merchants with an easy-to-use and flexible payment solution. Whether you are looking for Buy Now Pay Later or B2B functionalities, it is all possible with the Svea Payments app.  In this episode, Heli Jääskeläinen (Product Manager, Svea) shares the process of Svea and Woolman working together and the feedback from customers. ...

FMCG is a competitive industry that can be hard to cut through as a brand. What elements of D2C can FMCG brands benefit from to connect to their end consumers? In this episode, we have guest Mike Stevens who tells the do's and dont's from years of experience in the DTC space. Mike is the author of the Amazon bestselling book "Direct to Consumer Playbook" and has worked as a consultant for start-up...

What is the reason a customer keeps coming back to your brand?  In an uncertain and turbulent economy, building customer loyalty is a strategy top-level brands are implementing.  In this episode, Victoria Beech (Partner Manager at Yotpo) unravels the secrets behind successful loyalty strategies that foster trust with customers, build communities, and increase customer lifetime value.&nbs...

Did you know that the average eCommerce return rate hovers around 20-30%?  As returns are costly for businesses (and for the environment!), we are looking at the best practices to reduce them.  In this episode, we shed light on:  The current challenges causing the high return rates  What strategies brands can take to reduce returns Tune in as Woolman's Chief Evangelist Mikko Re...

Customer service is listed as one of the top eCommerce trends in 2023. What are the elements of efficient and impeccable customer service that top-level D2C brands are using to their benefit today? Jeremy Horowitz is a Senior Partner Marketing Manager of Gorgias - an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels. T...

Before 2023 we were forecasting what the new year will bring. Now into the first quarter of the year, we are seeing certain challenges and trends taking place that brands need to be aware of.  Tune in as Chief Evangelist, Mikko Rekola drops 5 key insights to take away for the rest of the year. 💡 Visit Woolman.co Visit Ellis.is

What are the benefits of Shopify 2.0? What is available in the theme store currently that brands should take advantage of? With so many options these days, it can be difficult to know which one is the right choice for your brand. Tune in as Joonas Toroi, Design Lead of Woolman, explains the benefits of Shopify 2.0, what to look out for when choosing the best theme for you, and how Woolman has deve...

Is it a good time to enter the UK market? ⏱  As a D2C brand, what should you consider and prepare for?  In this episode, Mikko Rekola (Chief Evangelist, Woolman) and Hain Joubert (Managing Partner, Woolman) have an insightful conversation with a special guest from the UK, Tim Richardson. Tim is the founder of Fern Studios - a consultancy that focuses on helping digital agencies with thei...

Do you truly know who your customers are? 💡 As a D2C brand wanting to grow its customer base, having a clear picture of your segments is truly a game-changer.  Are you relying on old customer segments from your retail business? Do you know which customer segments are more loyal and which ones are not? Which customers should you invest in?  In this episode, Insight Consultant Viivi...

Is Tik Tok the new Google?  How are new regulations affecting buying behaviour?  What value do brands need to bring in the future? 🧐 Dive into this episode with Chief Evangelist Mikko Rekola & Growth Hacker Roosa Hämäläinen who share insights around the biggest trends and consumer behaviour changes seen in the industry - affecting the future of commerce.  Visit Woolman.co 

As we enter the new year and a new era of commerce - we wonder: what does omnichannel retailing look like in 2023? How do you build a successful omnichannel strategy to wow your customers?  In this episode, Chief Evangelist Mikko Rekola shares insights into what top-level brands are doing to create immersive and seamless experiences to build loyalty with today's consumers.  Visit Woolman...

The last episode of the year is a special one ✨ We welcomed Shopify's Head of Sales in Northern Europe, Dave Wileman, to the studio on his visit to Helsinki. He brings his perspective on the Nordics market, how he sees the cooperation with merchants, and what to look out for at Shopify in 2023.  Happy New Year 🎉 Visit Woolman.co

What happens when things don’t go as planned? 👀 Sadly, risk assessment is not as commonplace in eCommerce as in traditional business - but it is just as vital to avoid looming disasters.  What should a D2C brand pay attention to in the digital landscape?  Tune in as Chief Evangelist, Mikko Rekola shares his insights.  Visit Woolman.co

Why should a brand consider outsourcing parts of data management? 🧐  In this episode, Data Expert Mikko Rekola shares insights into the benefits of data outsourcing services and what you should pay attention to when it comes to data management.  Visit Woolman.co  Visit Ellis.is 

What are the crucial components for a D2C brand to prepare for when expanding to a large market such as the U.S.? Is opening an eCommerce store on Shopify Plus enough or where else should you focus on maximizing opportunities? How are the economic changes affecting business - is 2023 really a good time to expand?  Tune in as Jacob Westerberg shares his best business strategy tips for U.S. mar...

What makes D2C brands successful? 🧐 In this episode, we unravel the common denominators found among the top D2C brands and the top lessons for retailers to take away to ensure brand longevity in the future.  Tune in as Chief Evangelist Mikko Rekola shares his insights.  Visit our website Woolman.co 

A large portion of retailers experiences significant challenges when it comes to logistics, especially during an economic crisis. As we move through global challenges and changes - how do we strengthen our supply-chain systems in the new era? Tune in as D2C Strategist Matias Toukonen shares his insights around optimising logistics for a thriving business.

Do you know what your customers are willing to pay for your products? Tune in as Tomi Grönfors, CEO and Co-founder of dynamic pricing software Sniffie, shares his insights around the principles of strategic pricing. Find out what dynamic pricing means for your business, which pitfalls to avoid, and how to optimise pricing as a D2C brand.  Visit Sniffie.io Visit Woolman.co

How to nail your pricing perfectly during the big holiday season? Our special guest Tomi Grönfors, CEO and co-founder of dynamic pricing software Sniffie, shares the best tactics on how brands should be looking at pricing to make the most out of holiday season campaigns such as Black Friday & Cyber Monday.  Visit Sniffie.io Visit Woolman.co

Shopify has launched its B2B feature, but what does this mean? How does this help merchants?  Tune in as Woolman's Chief Evangelist and Shopify expert Mikko Rekola shares his insights on how the B2B function works on Shopify and why it is such a massive step forward in eCommerce for businesses.  Visit our website Woolman.co

As our world is becoming more data-focused, understanding data is becoming crucial for success. With vast amounts of data, it's becoming increasingly harder to know where to focus and how to analyze data correctly.  Which metrics should you be looking at?  Do you have the correct strategy in place? What do you do when data is in a variety of different sources?  Tune in as Data Exper...

When times are challenging, new measures need to be taken to ensure longevity as a D2C brand. How should you react to the rising inflation?  In this episode, we answer questions such as:  What should be the first step? Should you adjust your pricing? Will you lose your customers in doing so?  What should I do about my overstock?  ...and more!  Tune in as Chief Evangelist M...

Shopify as an eCommerce platform offers thousands of apps that can be installed for additional functionalities. Where does the need for custom-made applications come from? Tune in as Head of Product Development Pasi Vuorio shares his insights on building customised apps on Shopify and the possibilities they bring!

Consumer behavior is rapidly changing and every business must learn to adapt to the transforming industry. How are brands creating sustainable business models successfully? What technological tools are emerging to build authentic relationships with customers? Tune in as eCommerce & D2C specialist Pinja Kuitunen shares her insights.

As acquiring customers is becoming more expensive, its vital for a business to understand where to focus and allocate resources. What contributes to rising customer acquisition costs and how do you combat it? Tune in as Growth Lead Expert Mikko Rekola shares his insights.