Commerce Insights

In this Season 4 finale, Mikko Rekola, Chief Evangelist at Woolman, recaps the key topics from Q2 and shares his predictions for Q3 across the Shopify ecosystem and beyond.

In this special episode, Marta Gomez, Lead Consultant, shares her experiences from Shopify Editions.dev with Chief Evangelist Mikko Rekola. Listen to their recap, recorded live in Toronto. Looking for a premium Shopify theme? Try Taiga

Listen to the top feature requests from Woolman’s merchants ahead of Shopify Summer Editions 2025, from smarter AI to B2B upgrades and long-awaited POS rollouts. A quick dive into what merchants really want. In need of a premium Shopify theme? Try Taiga

In this episode, Clearer.io's President and COO Tom Goodwin explains the story behind Clearer.io and the value they bring to Shopify Plus merchants. During the discussion, we touch on the importance of a unified app stack, B2B, and how Clearer.io uses AI in their latest offering. Learn more at: https://www.clearer.io/ Looking for a premium Shopify theme? Try Taiga

In this episode, Arto Juvonen from Woolman breaks down how Woolman supports payment providers and shares insights as a Shopify-recommended Payment Partner Provider. Arto discusses key trends, lessons learned from 10+ payment integrations, and what’s shaping the future of Shopify payments. Learn more about Woolmans Payment Solutions

In this special episode, our Chief Evangelist Mikko Rekola shares his fresh insights straight from Shoptalk Spring 2025 in Las Vegas. What were the buzzwords, and where is digital commerce heading next? Looking for a Premium Shopify theme? Try Taiga

In this guest episode, Rachel Tonner, VP of Product Marketing at Athos Commerce, joins Woolman’s Chief Evangelist, Mikko Rekola, to discuss the latest developments in AI-powered search. What should merchants focus on, and when does human interaction still matter? Learn more about Klevu

In this solo episode, Mikko Rekola, Chief Evangelist at Woolman, dives into the latest trends shaping the Shopify App Store in 2025. Covering insights from both merchants and app vendors, Mikko explores what’s hot, what’s overrated, and the key pitfalls to avoid. And of course, he steps back to look at the bigger picture — where is the Shopify app ecosystem heading next? In need of a Premium theme...

In this special solo episode, Chief Evangelist Mikko Rekola unpacks one of the hottest buzzwords of H1 2025: Commerce OS. What is Shopify’s goal with its Unified Commerce approach? Why have its biggest competitors suddenly acquired POS systems? And most importantly—what does this shift mean for merchants? Tune in to find out! Need a more data-driven approach to your business? Check out Ellis

NRF 2025 Special – Part 2: Mikko Rekola, Chief Evangelist at Woolman, interviews Guillaume Faure, CEO of LiveMeUp. What insights did NRF 2025 reveal? What are the key trends in video commerce, and why is it a must-watch topic? Check out LiveMeUp Looking for a premium Shopify theme? Try Taiga theme

In this special episode, Mikko Rekola, Chief Evangelist at Woolman, shares his insights and key takeaways from NRF 2025, the world’s premier retail conference. What were this year’s buzzwords? Were there any surprises? Tune in to find out! Looking for a premium theme for your Shopify store? Try Taiga

Join us for our final episode of the year, featuring Anne Moulet and Mikko Rekola as they review Q4, reflect on BFCM, and share insights into the business, including a glimpse into 2025. Anne will highlight the importance of a unified app stack on Shopify in 2025, while Mikko shares his perspective. For Read about Mikko's 2025 predictions Visit Woolman.co

In this special solo episode, Chief Evangelist Mikko Rekola shares last-minute tips for Black Week and the 2024 holiday season. For the complete list of ideas, check out Mikko's article here: Refreshing Black Friday Preparation Guide for Shopify Merchants .

In this episode, Neil Forrest, Senior Strategic Partner Manager at Gorgias, discusses how AI is transforming the entire customer success landscape. Interviewed by Woolman’s Chief Evangelist, Mikko Rekola, they also explore the Shopify ecosystem and how Gorgias supports large to enterprise-level merchants. Discover more about Gorgias at www.gorgias.com. This episode is sponsored by Woolman’s premiu...

In this special solo edition of Commerce Insights we tackle the loud critics spreading myths about Shopify. From grumpy naysayers to hard facts, we bust 6 common claims and reveal how Shopify powers an ever-growing part of commerce. Find out more about enterprise solutions

Kicking off a new season, Anne Moulet from Woolman discusses key takeaways from the London Ecom Expo and shares a Q3 recap with Woolman's Chief Evangelist, Mikko Rekola. Together, they also explore expectations for Q4 and emerging trends. Check out Woolman's premium Shopify theme Taiga

Join Nanso's Director of Retail and E-commerce, Jenni Homer, and Woolman's Chief Evangelist, Mikko Rekola, for a discussion on Nanso's data-driven growth. Discover how Nanso has been utilizing Woolman's data management platform, Ellis, as their omnichannel data source, seamlessly integrated with their Shopify store and Shopify POS locations.

Join Woolman's Customer Success Lead, Anne Moulet, alongside Chief Evangelist, Mikko Rekola, as they analyze Shoptalk Europe and provide a Q2 recap on all things digital commerce.

Join us for this special episode recorded live in sunny San Diego, where Woolman's Chief Evangelist interviews the COO and Co-Founder James Van Erck of Rebuy. Dive into a conversation about the latest trends in product recommendations, optimizing the customer journey, and Shopify's advancements towards serving enterprise clients. Don't miss these insights straight from industry leaders...

Join our Chief Evangelist, Mikko Rekola, in this special episode recorded at the Mandalay Bay Kabana, featuring a true industry veteran, Neal Goyal from Tapcart. Together, they explore the hottest topics, including the vitality of the Direct-to-Consumer (DTC) model, strategies for brands to enhance profitability, and the value that mobile apps can add to the customer experience. Woolman is the lar...

Join our Chief Evangelist, Mikko Rekola, for a special episode recorded alongside Tomi Grönfors from Sniffie. In this live recording, the duo shares their initial impressions of Shoptalk in Las Vegas and explores hands-on strategies for enhancing your Q2 campaigning. Woolman is the largest European Shopify Plus agency. Visit our ⁠⁠ website. ⁠⁠

Join us for an episode where Atte Alisalo, Principal Consultant at Woolman, discusses Shopify's role in the enterprise market and the migration process to Shopify Plus from legacy platforms. Atte will be interviewed by Woolman's Chief Evangelist Mikko Rekola. Woolman is the largest European Shopify Plus agency. Visit our ⁠ website. ⁠

Join us for a seasonal recap episode where Anne Moulet, Customer Success Lead at Woolman, discusses with Woolman's Chief Evangelist, Mikko Rekola, the highlights of Q1, key lessons learned during NRF'24, the Shopify Winter Editions, and other significant developments in digital commerce. They will also preview what to expect at Shoptalk in Las Vegas and the main themes for Q2 to focus on....

Join Tuomo Riekki, co-founder of Focal.inc, as he explores the significance of advanced market asset management for digitally-savvy brands with Woolman's Chief Evangelist, Mikko Rekola. Visit our website Woolman.co

Join us for a special episode where Anne Moulet, Customer Success Lead at Woolman, interviews Woolman's Chief Evangelist, Mikko Rekola, about the NRF'24 Big Show in New York and their key takeaways. Need a trusted Shopify partner? Visit Woolman.co