Commerce Insights

Join Wesley Hartley, CRO at Leaf, as he discusses what is happening in the digital commerce customer acquisition space. Especially within data and privacy, together with Woolman's Chief Evangelist, Mikko Rekola.

Join us for this special episode featuring Anne Moulet, Customer Success Lead at Woolman, as she discusses the eShow event in Madrid with Shopify, and shares key takeaways, together with Woolman's Chief Evangelist, Mikko Rekola.

Join Drew Sellers, Senior Account Executive at Recharge, as he discusses how the subscription commerce space has been evolving and how brands should prepare for 2024, together with Woolman's Chief Evangelist, Mikko Rekola.

Join Teemu Tolonen, a partner at Woolman, as he explores the Shopify Enterprise Partner Summit from a commercial perspective with Woolman's Chief Evangelist, Mikko Rekola. What are Teemu's main insights? Does he think Shopify Plus is enterprise-ready?

Join Tero Junttila, CTO of Woolman, as he explores the Shopify Enterprise Partner Summit from a technical viewpoint alongside Woolman's Chief Evangelist, Mikko Rekola. What are Tero's immediate reflections post-event? Does he believe Shopify Plus is enterprise-ready?

Join Olivia Johansson of Codeunit as she discusses the evolution and challenges of ecommerce integrations, especially between platforms like Shopify Plus and backend systems like Microsoft Dynamics 365 Business Central. Delve into the significance of real-time data synchronization, the rise of Unified Commerce, and the future potential of platforms like Shopify B2B. This episode offers a concise o...

In this special episode of the Commerce Insights podcast, we welcome Nirav Sheth from Anatta Design. He has collaborated with numerous rockstar D2C brands. We discussed the following topics with Nirav: The current trends in the D2C space The role of first-party data Shopify's role in the D2C revolution The impact of enterprise D2C brands entering the field The future of D2C commerce What steps...

With competition getting fiercer than ever in the eCommerce space, how do brands in different sectors cut through the noise and find fruitful ways to connect to their customers? In this episode, we have Lari Lehtonen from Nosto reveal insights to burning questions such as: What is the role of merchandising in eCommerce today? How do personalization and merchandising intersect with the Shopify ecos...

With the explosion of marketplaces, how can D2C brands find the perfect balance between direct selling and different marketplaces? In this special episode, we uncover answers to questions such as: How does consumer behaviour influence the strategy in different marketplaces? What is the impact of major players jumping into the D2C game?  What are the biggest shifts in commerce impacting the industr...

Maximizing the potential of your eCommerce store means understanding the user experience and using the right tools to make it easier for customers to buy from you. In this episode, we uncover the secrets to: Top-level merchandising to boost cart orders. Mastering the art of seamless user experience and transforming your eCommerce store into a customer magnet. Skyrocketing Average Order Value with...

Subscription-based business models are on the brink of transformation as consumer behaviors keep changing. What are brands doing to innovate in the subscription economy? What are the tools and tactics that are proven effective to meet customer standards? Tune in as we discuss with the Sales & Partnership Lead of Skio Phil Greenwood about customer experience, retention, data, the Shopify ecosys...

Is D2C dead? Tune in as Woolman's Chief Evangelist Mikko Rekola and VP of Growth at Storetasker Tim Masek have an interesting discussion. In this episode, they uncover: The current challenges and trends in the eCommerce space How the Shopify ecosystem supports D2C brands of all sizes The role of innovative tools in building successful business models ...and more! Tim Masek is the VP of Growth...

CPG can be a tough industry when it comes to the digital and direct-to-consumer landscape. Feastables, created by popular Youtuber Mr. Beast has successfully created a brand experience in the digital space that customers love. What advice does Head of Customer Experience Jess Cervellon give to aspiring CPG brands looking to branch into the direct-to-consumer space?  In this episode, we discuss thi...

Marketing automation solutions provide an opportunity for brands to take their business to the next level and build loyalty with their end-consumers. In this episode, we uncover: The most common challenges eCommerce businesses are facing in the current digital landscape How brands are scaling with marketing automation and customer retention strategies Key trends in marketing automation George Unde...

The subscription model has been the talk of the town for its benefits of customer retention and loyalty, but is it an opportunity worth seizing for CPG brands? In this episode Mikko Rekola and Ben Fisher dive deep into the topic, covering things such as: What are the common pitfalls in the subscription business that cause customers to have a bad experience with brands? What are the best strategies...

Shoptalk Europe is here 🎉 How did the event go and what were the key takeaways from Shoptalk Europe held in Barcelona?  The highlights of this episode:  Shopify is growing and conquering the world of commerce Sustainability was a major discussion point with brands thinking of new ways to do commerce  AI’s role in the future of content management and applications Customer engagement with new conce...

Kati Kanerva is the founder of Dresscue a "rent-a-rack" store located in Los Angeles, where people sell and buy second-hand clothing. This widely popular counterculture movement to fast fashion has been a huge hit among consumers and we wanted to know how one of the fashion capitals of the world is reacting to this movement. In this episode, Mikko Rekola and Kati Kanerva discuss the birt...

The subscription economy is said to grow $ 1.5 trillion  by 2025. What is behind this massive growth? In this episode, Chief Evangelist Mikko Rekola shares insights on the best strategies he has witnessed brands utilizing in the subscription economy in the last year. Want to know what huge industry players like Mountain Dew and H&M Group are doing to redefine customer relationships? Tune in to...

Shoptalk 2023 was full of value-packed seminars that provided insights into the future of commerce - with social media and social commerce being hot topics. Chief Evangelist Mikko Rekola sat down with Jasmine Enberg, Principal Analyst at Insider Intelligence who specializes in this area to learn more about how brands, creators, and consumers are utilising social media platforms. In this episode, w...

As Shopify came out with the 2.0 upgrade, brands have been updating their themes for a better experience for both merchants and customers. Should all brands do the upgrade now? What are the main benefits of upgrading? What is holding brands back from doing it? Tune in as Chief Evangelist, Mikko Rekola shares his insights. Woolman can help you with a smooth upgrade! Visit Woolman.co for more resour...

Woolman's Chief Evangelist Mikko Rekola had a chance to speak to dotdigital Founder and President Tink Taylor about the current landscape in eCommerce post-pandemic. Tink Taylor shares insights on the following: What are the trends taking place post-pandemic? What are the most effective strategies to scale as a brand? What are the innovative approaches for personalization? What is the role of...

Shoptalk 2023 final day finished with a bang 🎉 Day 4 covered:  When should you rely on a partner? What brands should do if Tiktok gets banned?  What are the possibilities with new technologies? Composable commerce, AI etc.  And more…!  Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share value-packed insights.  Visit Woolman.co Connect with Mikko ⁠...

Shoptalk 2023 continues on Day 3 🎉 Day 3 covered:  How do smaller and enterprise brands survive in the tough climate?  How should data be utilised for future-proof success?  What opportunities exist in the D2C market for customer experiences?  And more…!  Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share value-packed insights. Visit Woolman.co

Shoptalk 2023 continues on Day 2. 🎉 More interesting discussions and learnings around topics such as: Should you go headless? Pros and cons  Why investing in data and AI is a must for brands? Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share the juicy insights from Day 2 of the event. Visit  Woolman.co Visit Ellis.is

Shoptalk 2023 is here! 🎉 What are the big players like Target and Pinterest saying about the current commerce trends and predictions for the near future? Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share the juicy insights from Day 1 of the event. Tune back in in for later updates! Visit Woolman.co