Commerce Innovators

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fintech, we uncover how the mobile e-commerce explosi...

Håkan Fritz, CoreMedia's sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has been innovating in the CMS arena since '96. Step w...

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, highlighting the limitations of traditional monolith...

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to the inception of Red Van — are a treasure trove of...

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development. This episode is for anyone looking to scale their direct-to-consumer brand globally as we dissect th...

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the early days of using websites to gauge the effectivenes...

Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, offering a unique perspective on scaling impact and t...

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront.  Oana's double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essential roles in the tech and retail sphere. Prepare...

Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we'll peel back the curtain on their career stories, celebrating two decades of Amalia's marketing journey and Nat's diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-isms', offering you a deeper connection with the voic...

In this episode, we explore the world of e-commerce with Pree Kalyanasundaram and Mofeyi Oluwalana, who share their insights on analytics, smart insights, and the impact of Generative AI on commerce cloud initiatives. Discover the game-changing concept of smart promotions and how AI is simplifying the once-complex process of creating promotions. Pree and Mofeyi, with their backgrounds in product m...

Hunter Smith, the visionary director of production at Unity Solutions Group, joins us for a thrilling ride through Unity's transformation from a gaming engine to an indispensable tool in the realm of business applications. As we chat, Hunter unveils the fascinating evolution of his career, from crafting virtual worlds at EA to pioneering the integration of real-time 3D technology into corporate st...

Join us as we have a conversation with Marc Relford from EPAM to uncover the landscape of Composable Commerce and its role in equipping businesses for an unpredictable future. As we navigate through the complexities of EPAM's Salesforce Commerce and Experience Cloud Practices, Marc shares his invaluable insights from leading digital transformations and pioneering innovative products like the Swiff...

Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to the creation of his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all. Venture into the technical depths of B2B Com...

Dive into the power of AI in commerce as we sit down with Salesforce experts Tim Nelson, John Canderis, Beth Kincaid, and Karla Anderson at NRF 2024. Artificial intelligence is not just a buzzword but a game-changer for marketers and merchandisers, as it brings about unparalleled efficiency and a seamless customer service experience. This discussion is peppered with expert insights on Salesforce C...

Listen in as we explore the intricate world of SEO with Edwin Romero, a seasoned expert who specializes in Salesforce Commerce Cloud. In our chat, Edwin walks us through his entry into the niche of SEO within the e-commerce landscape. He shares how SEO isn't just about driving sales; it's about crafting valuable content that meets customers at every step of their buying journey. In our discussion,...

In this episode, we have a conversation with the exceptional Mauricio Silva, who shares his inspiring shift from a full-stack developer to a Salesforce architect extraordinaire. Mauricio's endorsement of Commerce Cloud as the ultimate customer interaction hub is an eye-opener for anyone interested in the forefront of customer experience technology. As someone who has steered projects in diverse do...

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers.  With a common codebase as the cor...

Unlock the full potential of B2B commerce and digital transformation as we sit down with Paul Do Forno of Deloitte Digital for a riveting discussion that will reshape your understanding of online business transactions. Shed the misconception that B2B sales can't thrive in the digital marketplace. Together, we journey through the intricacies of e-commerce and its crucial role in future-proofing bus...

Unlock the secrets of thriving in the ever-evolving world of e-commerce with our special guest, Lauren Livak, the leader of the Digital Shelf Institute. We promise you a discussion filled with insights from Lauren's vast experience working with over 100 strategic customers and her tenure at Johnson & Johnson. Together, we'll examine how brands are leveraging data and riding the wave of current mar...

Get ready to uncover the key trends of Salesforce Commerce Cloud Hiring, the impact of the pandemic on the job market, and future predictions that could potentially redefine your career. With our expert guest, Alex Khan from Stott and May, we'll navigate through the maze of technical roles, the rise of internal teams, and why having in-house expertise is becoming indispensable. We also discuss the...

Ever wonder what's driving the latest trends in online shopping, mobile wallets, and the power of Cyber Week? We've got you covered! This episode features Caila Schwartz, Salesforce's director of consumer insights and strategy, who brings a wealth of knowledge on the shifts in the e-commerce landscape. Caila walks us through the fascinating global and US sales statistics that reveal a respective 6...

What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting the essential role of feedback and change in shapi...

The world of Salesforce Commerce Cloud Innovations is vast and infinitely curious. We take a deep dive into this universe with our distinguished guest, John Facey II, a technical architect at Merkle who is shaping the landscape of e-commerce with his innovative tools. This episode is a celebration of open-source contributions and their profound impact on the middleware needs of clients. We discuss...

Are you ready to supercharge your understanding of generative AI? This episode, featuring Salesforce's distinguished architect Richard Pack, is just what you need to navigate the thrilling twists and turns of the AI landscape. With over two decades of experience, Pack unravels the intricate possibilities of generative AI, from translating languages to crafting product descriptions. He also delves...

Eager to peek into the future of technology in e-commerce? Join us as we, along with Salesforce Evangelist Josh Bir, dissect the evolution of the digital content economy, starting from the humble beginnings of Ajax to the mind-boggling growth of esports and much more. We explore how the content economy has enabled people to monetize their hobbies and how influencers are becoming an integral part o...