Commerce Innovators

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.  As B2B marketplaces mature,...

In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, with case studies like Duluth Trading Company's tra...

In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integra...

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With...

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highl...

Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technology, the role of boutique vendors, and the potenti...

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration...

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunit...

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role...

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departm...

Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and unlock merchandiser capacity.  Learn more about Syn...

Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud. Explore the innovative shift to Commerce Cloud and Builder...

Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company's evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intricacies of vector search and its advantages, as well...

In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA). The episode explores the potential of composable commerce and generative AI, offering...

Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara's sophisticated tax engine simplifies these challenges. In this episode, we explore the future trends in composable architecture, particul...

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers.  With a common codebase as the cor...

Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solutions to complex problems. We also address the anxiety...

What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of knowledge on the exponential growth of mobile technol...

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping i...

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the importance of continuous learning, and the signif...

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlined real-time inventory management during a semicon...

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He s...

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The discussion also highlights the essential partnersh...

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode also shines a light on Joseph's insights into the in...

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also shares about Noibu's synergistic partnership with...