Colours of Social Media

Do you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing. In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or a digital marketer. Sometimes, you just have...

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop,  click here  to join our exclusive WhatsApp channel. Setornam "Settie" Blagogee does not only preach about the gospel of Meta Ads, she lives and breathes it! And that's why Enoch invited her on to the Podcast. Before this episode ends, you'll understand how to utilize the Meta Ads...

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel. Join us in this eye-opening episode of Colours of Social Media Podcast as we sit down with the brilliant mind behind The Local Agency, Mbulelo Jili. From the birth of his agency to the trials and triumphs that shaped its journey, Mbulelo shares the...

Every year, new trends shape the Digital Marketing Industry. This year, 2024, is no different. In this episode, Enoch is joined by a couple of his friends to discuss the trends that will rule the Digital Marketing space in 2024. Takyi who is a Senior Creative answers the old-age questions of whether #Ai will eventually take the job of the Creative, and even more. Kadi talks about Media strategy an...

Join the Exclusive WhatsApp channel for Colours of Social Media Podcast. Click here Merry Christmas from ours to yours! Though we're in the Holiday mood, Enoch had to switch on his mic for this all-important episode about Landing Pages. This episode focuses on how to turn every click to conversion by optimizing your landing pages. Connect with COSM Podcast on X Connect with COSM Podcast on Thr...

Join the Exclusive WhatsApp channel for Colours of Social Media Podcast. Click here Holidays mean festive cheer, but also potential social media fires. Tune in as we dissect holiday Social media nightmares and unveil tactics to keep your brand merry & bright! Crisis tips, and more! This week's guest Stephen Naasei Boadi is a consultant who helps brands and businesses grow by leveraging and...

Join the exclusive WhatsApp Channel. Click on this link Content creation is not just producing videos or images and posting them on Social Media Platforms. Businesses and budding Digital marketers know that, to create content, there should be a laid down strategy to follow or adhere to. It is for this reason that Enoch invited Christopher Hensley, the host of the Money Matters podcast, a show dedi...

Click here to join⁠ the COSM Podcast WhatsApp Channel for exclusive content Unlock the secrets of the advertising world with our latest episode! In "Advertising ABC," we take you on a journey through the intricate language of marketing, demystifying 5 vital Ad terms every business owner and advertiser should know. 🔍 What's Inside: 🌐 Deep Dive into Ad Speak: We break down the comple...

Title: SEO Unraveled: Stephen Aidoo Interview Podcast Title: Colours of Social Media Podcast Episode Number: Season 2, Episode 25 Release Date: September 7, 2023 Duration: 1hr Host: Enoch "RobotBoy" Appiah Jr Guest: Stephen Aidoo Description: In this episode of Colours of Social Media we dive deep into the world of SEO (Search Engine Optimization) with our special guest, Stephen Aidoo, a...

In this episode, Enoch lays down the foundation of Search Engine Optimization, better known as SEO. He talks about Keywords, On-Page optimization and Quality Content. Music by Keyframe Audio from Pixabay AlexGrohl from PixabayDavid Cutter from Pixabay

This episode of the Colours of Social Media Podcast provides a comprehensive overview of PPC Advertising, exploring its definition, platforms, budgeting strategies, audience targeting, and campaign optimization techniques. It equips listeners with the necessary knowledge to embark on successful PPC campaigns while emphasizing the importance of staying adaptive in the dynamic realm of online advert...

In this insightful episode of Colours of Social Media Podcast, your host, Enoch "Robot Boy" Appiah Jr, takes you on a journey to discover the art of managing online reputation for small businesses. As a crucial aspect of modern marketing, maintaining a positive online image can significantly impact a small business's success and growth. Join Enoch as he dives deep into the world of o...

Connect with Colours of Social media  Instagram: ⁠@cosmpod⁠ Twitter: ⁠@cosmpod⁠ Enoch on Twitter: ⁠@iamrobotboy Episode Transcript Hello, this is Enoch and welcome to Colours of Social Media Podcast, the podcast where we explore the ever-changing world of Digital Marketing. In today's episode, we're going to be discussing Facebook Pixel, a powerful tool that can help you track and optimize...

In this episode of our podcast, we will be discussing the steps you can take to become a Google Ads specialist. From understanding the basics of the platform to mastering advanced strategies, we will cover everything you need to know to excel in this field. We will also talk about the different certifications available and how to earn them, as well as the skills and qualifications needed to land a...

How can you tell a story that sells? Are all stories that you share on Social Media guaranteed to bring in Sales? These are the questions I asked my guest in this episode of Colours of Social Media.  My guest is Nana Yaw Nhyira Butah, a storyteller in his own rights.  After you listen to this episode you are sure to know what you learn 1. How to tell stories that will bring in sales on S...

Today's episode focuses on a little but super important feature in Instagram called Instagram Story Highlights.  After this episode, you will get to know what IG Story Highlight is, How to use it in your Digital Marketing Strategy and it's benefits.  Connect with Colours of Social Media Podcast Connect with Colours of Social media Instagram: @cosmpod Twitter: @cosmpod

Hi, This is Colours of Social Media Podcast – the podcast for digital marketers and entrepreneurs. Today’s episode is about ephemeral content. Yes! Today’s episode is about ephemeral content – content that lasts online only for 24 hours before disappearing. After this episode, not only are you going to understand what ephemeral content is about – but also, I’ll tell you a couple of ephemeral conte...

Today’s episode is about a tool that most businesses and social media managers have taken for granted. This tool only works if you have a website and all the activities you carry out on Facebook is to drive people to your website. The mention of Facebook means this tool only works when you want to advertise using Facebook. Connect with the Podcast Follow Colours of Social Media on Instagram Follow...

How To Grow As A Social Media Manager So, why should you always be growing in a career such as digital Marketing? What does “always be growing” mean? To grow you need to learn and to always be growing you need to always be learning. Whether you’re just getting started in digital marketing or are counting down the days to retirement, learning will always be a valuable asset. So how can you grow as...

How do you grow your Instagram account in 2021? In this episode, Enoch talks about Instagram's Creators Week, specifically, Adam Mosseri's conversation with Karen Cheng.  Important Markers 00:00 - Does Instagram Control Reach? 01:45 - How to Grow your Instagram Account in 2021 by Adam Mosseri 03:39 - What you need to know about Reels in 2021 05:14 - How to Easily get verified on Instagram in...

An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. But do you get the right result when you set out to create your first Ad Campaign. In this episode, P. K. Woode talks about what to do and not to do when you decide to set up an Ad Campaign for your business. Over 30mins long conversation (the longest so far) P. K. analyses...

The last series in the Email Marketing Series highlights the importance of Lead Magnets.  In this episode, Enoch talks about the 10 Lead Magnets you can use to attract a genuine email for your email marketing.  Follow Colours of Social Media Podcast on Instagram

How do you get started with Email Marketing? The first step in email marketing is to get a genuine Email list in place. In this episode, Enoch sends you through how to get your first emails for email marketing using one of the most talked-about features - A Landing Page. This episode forms part of a 3 part series on Email Marketing. About DigiClan Africa DigiClan is a tribe of Digital Marketers sp...

Over an hour's conversation, split into 3 episodes, Enoch explains why Email Marketing is not dead. This episode is the first of 3 series about a session Enoch had with DigiClan Lagos.  About DigiClan Africa DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and...

Who is better to talk about Market Research than the author of a 30-minute read article about Market Research. This week, I talk to Enoch Kabange of Tonaton and Word Inspired on how to conduct the right digital market research for your business.  In this 30minutes conversation, Enoch analyses, explain and demonstrate how to use tools that are available at our fingertips to conduct the perfect...