Colours of Social Media

Kwabena Bayode talks about the essence of word-of-mouth marketing for businesses. Support the Show https://buymeacoffee.com/iamrobotboy

In this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey. Discover actionable tips for: Creating awareness  and capturing attention Encouraging consideration  and standing out among competitors Driving pur...

In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to improve your strategy and build stronger, more meaningf...

If you missed it, Priscilla gives out the one reason why Nano Influencers are always winning when it comes to Influencer Marketing Download the Report on Influencer Marketing in Ghana : influencermarketinginsights.com Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod F...

In this episode, I chat with Priscilla Aseye Febiri about Ghana's evolving influencer marketing landscape. We explore key insights from her research, discuss the rise of micro-influencers, and share advice for brands on selecting the right influencer. If you're curious about the future of influencer marketing or want to grow as an influencer, this episode is packed with valuable takeaways. Listen...

Want to improve your website’s SEO? It’s time to look beyond keywords and dive into Technical SEO! In this snippet, we break down the must-know technical factors that affect your site’s rankings, from page speed to mobile optimization. 📱✨ Technical SEO can seem complicated, but these essential tips will help you get started on the right track and enhance your online presence. 👉 Watch now and di...

In this quick Flashback, we reveal one of the most common SEO myths that could be holding back your website’s traffic and rankings. 🚫 Don’t let outdated strategies keep you from reaching your full potential! Whether you’re a small business owner or digital marketer, understanding the truth behind this SEO misconception is key to getting the results you deserve. 💡

In this episode of Colours of Social Media, we dive deep into #SEO with Joseph Appiah-Duku of Nalo Solutions, who has extensive experience helping brands attract and nurture leads through copywriting, SEO, and content. We discuss common misconceptions about SEO, break down the key components of a successful strategy for 2024, and explore both on-page and off-page SEO techniques and technical SEO W...

These are the things businesses need to put in place if they want to include Mobile Advertising into their mix. Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X:...

Kwame Addo explains what a Mobisite is. ______________________________________________ Support the Show ______________________________________________ Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours...

In this episode of Colours of Social Media , Enoch takes the Mic to explore the essential best practices for building a strong and consistent brand presence on social media. He starts the episode with a relatable story about a small business owner who transformed their social media strategy to boost engagement and brand recognition. From maintaining a consistent brand voice to engaging effectively...

Kwame Addo, all-round marketing expert talks about the essence of including Mobile Advertising in your marketing mix __________________________________________________ Support the Show __________________________________________________ Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod...

"Having known Kekeli for the past 5 years, I just had to ask him how he got so much experience in the Sports Betting Industry" - Enoch "robotboy" Appiah Jr. (host)

Kekeli Kluste, Marketing and Communications Specialist at PrideBet talks about key things he considers when running Marketing Campaigns for his organization.

In episode 7 of Colours of Social Media, Andrews talks about how he applied A/B Testing in one of his campaigns, the lessons learned and how he improved performance based on the results of the A/B Testing.

In this episode of Colours of Social Media hosted by Enoch Robot Boy Appiah Jr., we dive into the future of mobile advertising with all-around marketing expert Kwame Addo. Gain insights into the significance of mobile ads in Ghana and beyond, the role of AI and RCS, and learn how businesses can leverage mobile marketing effectively. Subscribe now to stay updated with the latest in digital marketin...

How do you merge Digital Marketing and Traditional Marketing to achieve business success? Kekeli tells it all in this episode of Colours of Social Media Podcast.

Enoch dives into the world of SMS marketing in this episode and uncovers how to craft messages that captivate your audience. Learn how to leverage the power of text messaging to build relationships, drive engagement, and boost sales. Discover tips on personalization, timing, and creating compelling calls to action. Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee...

In this episode of Colours for Social Media, host Enoch sits down with Kekeli Klutse a marketing expert in the Sports Betting industry, to discuss effective marketing strategies employed by PrideBet. The conversation covers the integration of traditional and digital marketing, targeted advertising, the importance of market research, and the balance between creating awareness and tracking user acti...

Are you feeling overwhelmed by marketing data? Enoch dives into two game-changing, free tools in this episode: Google Analytics 4 and Google Tag Manager . Learn how to harness the power of these platforms to understand your audience, optimize your marketing efforts, and unlock explosive growth for your small business . Whether you're a seasoned marketer or just starting, Enoch's insights w...

Feeling stuck in your B2B digital marketing strategy? This episode is your key to levelling up! Join Enoch, as he dives deep into the world of #B2Bdigitalmarketingmastery with William "Bill" Odartei. They'll be uncovering insider secrets and actionable tips to help you: Craft laser-focused buyer personas that resonate with your target audience. Dominate lead generation with proven st...

Enoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views? We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story. This episode dissects 4 strategies you can implore if you want viewers to not only watch your video but carry out what you...

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop,  click here  to join our exclusive WhatsApp channel. One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it. If this sounds lik...

Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike. In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs. Learn how to choose the right platform from powerhouses li...

Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode. In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024. Links men...