Collectively - Purpose-led business and marketing

In this season finale, we open up about what’s happening behind the scenes of Collectively in 2026. Monica shares a major life event – the reason behind us ending this first season and pushing pause. Marijke shares how she juggles running a business while raising a family, and the biggest lessons her kids took away from their recent trip to visit her charity in Cambodia. This episode is all about...

What does good design actually do? It's not just about looking good — it's about making people feel something, and then knowing exactly what to do next. In this episode we sit down with Pippa from Shout & Co, a designer and creative director who's worked with everyone from the Auckland Art Gallery to wine exporters and major retailers. She shares what's really shifting in t...

Hashtags are dead. Reels are everything. AI is the future. Organic reach is gone . There are A LOT of opinions about what’s working on social media and where you should be focusing your efforts. The energy it takes to keep up with what’s hot on social can start to hold you back from actually showing up! After all, most of us didn’t get into business to become content creators, but we also know tha...

So, you’ve created this amazing thing. You’ve built a website, started posting on socials… But, crickets… You’re not quite selling as quickly or easily as you imagined. Visibility is a skill. Getting found online is still one of the biggest challenges small businesses face in their marketing. And, it’s an uncertain one, given the pace of change with search also impacting generative AI tools. In th...

What worked and what really didn’t in marketing in 2025? In this episode, we spill the tea on the wins and fails we witnessed across the year. From client work to our own marketing, domestic challenges to international hurdles - this was a year of shake-ups and survival stories.  Inside we explore: What it took for small businesses to overcome a year of fighting fires  The brands that came out bet...

So many entrepreneurs have been taught that messaging is about persuasion, urgency, or cleverly pushing people toward a yes. No wonder it feels uncomfortable. This episode offers a different lens: we talk about persuasion as clarity, as resonance, and as a way of saying ‘I see you and I understand where you are right now’. We explore how to communicate without slipping into fear-based tactics, how...

Despite all the innovation and technology available to us, at the core of every successful business is its people. In this episode, we speak with Dr Angela Jackson, founder of Future Forward Strategies and lecturer at the Harvard Graduate School of Education where she teaches entrepreneurship in the education marketplace.  Angela is an authority on on the future of work, consulting at the intersec...

At the heart of everything — business, leadership, creativity, success — is connection. Connection to ourselves. Connection to each other. Connection to the land, our purpose, and the work we’re here to do. In this episode, we sit down with life coach, speaker and author Tracy Manu to explore what connection really means through a Te Ao Māori lens, and how it can transform the way we live, lead, a...

In this episode, we talk with Kiwi singer and songwriter Gin Wigmore about creativity, connection and community - in the arts AND in business. One of New Zealand’s most acclaimed international artists, Gin is known for her distinctive, raw and soulful voice. Her lyrics - vulnerable, fierce, and boldly defiant - often speak to a life lived outside the lines. Gin’s unapologetic resolve to embrace ev...

Community isn’t just about followers, likes, or a Facebook group. It’s about creating spaces where people connect with each other, and that’s where the magic (and the business growth) really happens. In this episode we get real about what it takes to build that kind of space. We dive into: Why purpose-led brands are better positioned to build lasting communities The difference between an audience...

Whatever success looks like for you, there’s likely to be a dependence on wealth to make it viable. In this episode of Collectively, we explore three key facets of wealth with business coach, Shanita Friedlander. Her’s is a holistic approach that looks at wealth in terms of business finances, personal finances and wellbeing.  Because no matter how financially well-off you are, if you’re not balanc...

Money stories and how they can run your business with Jane Guy  Is your money story holding you back? You can have the most beautiful brand and the right offers, but if old beliefs about money are running the show, you’ll second-guess your pricing, hesitate to send proposals, and say yes when you really should say no. In this episode of Collectively, we sit down with coach and business mentor Jane...

On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the perception others have of our brand through intentional market positioning. In this episode we cover: Why positioning matters Positioning pitfalls to avoid Different positioning strategies you can employ for your brand How we do it in The Marketing Col...

What if the thing holding your business back… is you? In this powerful episode, we dive into the invisible forces that shape how we show up in business: our identity, conditioning, self-belief, and subconscious patterns. We’re joined by intuitive healer and guide Chelsee Keegan, who shares how unlearning old stories and tuning into your body can help you reconnect with your purpose and create a mo...

We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday! Join us as we look back on a year of honest convos, incredible guests, and big questions about doing business better. From our humble beginnings (hello awkward intros) to finding our groove, we’re reflecting on how far we’ve come, what we’ve learned, and the val...

There’s a lot of chatter out there about AI and how to use it in your marketing. While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly.  Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required.  In this ep...

Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint. In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology. From cloud...

What if productivity isn’t about doing more — but doing what matters? In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs. We discuss how to align your time, energy, and...

Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think. What if slowing down could actually move you forward? What if your best marketing didn’t come from hustle, but from clarity, creativity, and giving your ideas time to ripen? In this episode, we explore the natural rhythms of business and what it looks like to work...

Harvesting more time, money and freedom in your marketing Feeling like marketing is eating up all your time and energy? In this episode, we unpack why marketing often feels like a full-time job (with no guarantee of results), and what to do instead. From clarifying your goals and choosing the right channels, to building systems that give you breathing room — this is a conversation about doing less...

In this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business — from spouses and siblings to co-founders and family-run teams. Released around the International Day of Families, this conversation explores why healthy relationships are the foundation of resilient, successful businesses and communities. We cover: Ho...

In this episode we talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager. Pathfinder is all about ethical investing, using a framework, based on their principles, to filter out which investments to avoid and which to select. Pathfinder is a great B Corp example of trailblazing in an industry often defined by profit yet outp...

In this episode, we’re talking to Tim Jones from Grow Good. Based in Aotearoa New Zealand, Tim is a world-recognised B Corp Consultant and Coach on a mission to help companies from around the world simplify and fast-track their B Corp Certification. He has since helped more than 70 businesses from around the world successfully navigate the B Corp Impact Assessment. We recorded this episode during...

What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is essential for growth and business resilience. We discuss ways you can grow and measure your brand, as well as the cost of not investing in your brand. Your brand is not just what you say it is, it’s wh...

What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outskirts of Phnom Penh, Cambodia. In this episode, Marijke shares more about her first-hand experience as a charity founder and how she is now aligning her business for impact in a way that will support oth...