Collectively - Purpose-led business and marketing

When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having ADHD). Which is why we invited Sarah and Penelope from Superpower Communications to chat with us. They offer PR consultancy with the much-needed addition of workplace inclusivity consulting. As neurodive...

Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer. You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you s...

For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead.  The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, econo...

This episode is the first to go live for us in 2025, and we wanted to kick the year off with some inspiration for the year ahead. We’re talking to Libby Robertson, a coach who helps entrepreneurs manifest their next level by mastering their strategy, mindset and energetics. Her business is called Parradiigm, and she’s on a mission to pave the way for a whole new paradigm in business. She believes...

It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of emotions and expectations. Which is why we thought it would be timely to chat to Kim Houdebine Benjamin, a coach who uses Human Design to help us understand ourselves and those we care about on a much deeper level so that we can have more fulfilling re...

In our previous episode, we talked about how to create personas that represent your intended audience. But what next? How do you use what you know about your audience to communicate in a way that really resonates with them and helps them connect what they need with what you’re selling? Brands grow through emotional resonance. At the heart of great brand messaging is a true empathy for the humans y...

Without knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage goes: if you’re marketing to everyone, you’re marketing to no one. Really understanding your audience goes beyond demographics - especially in an increasingly diverse world. In this episode we’re talking about how to craft effective, inclusive brand p...

In this episode we’re joined by Gina Cook, a Partner at advisory firm, BDO Auckland, who shares more about sustainability - or ESG - reporting. ESG stands for environmental, social issues and governance, and is all about how an organisation can understand, and manage, its environmental and social impacts.  Sometimes reporting like this can be hard to start, because we’re not actually sure where or...

We’ve heard horror stories and picked up the pieces of clients who have been burnt by bad experiences or paid high fees for inadequate results. It happens everywhere, not just in marketing. In every industry, there are people who do what they do well and others who let their clients and the industry down.  Paying for creative skills for your brand is an investment. How can you be sure you’re getti...

Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. So, are certifications and standards the solution to keeping brands accountable to their claims? Certifications and standards are more than just marketing tools, in fact they take some serious commitment to operational...

We know that not everyone feels comfortable showing up on social media, and that depending on your business, social media channels are not always the most effective means of reaching the right audience.  Social media can be an incredibly powerful tactic within your marketing strategy, but the pressure to show up a certain way can stop you from showing up at all. In this episode we consider the ans...

Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating why supporting the cause is important to you. Perhaps there’s an organisation whose work resonates with you and you’d like to support their impact in some way. Or maybe, starting your own cause connected...

So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them? We uncover all this and more inside Episode Three: - What are values and why do they matter? - How do you define meaningful brand values that become more than just a poster on a wall? - How do you apply brand va...

Just another marketing buzzword? We don't think so... Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact. In thi...

Welcome!  We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business can be the change we need in the world, to secure a more prosperous future for people and planet. If you're starting a business or wanting to inject more purpose into an existing one, join us in these chats and online at www.themarketingcollective...

We're kicking off our Collectively podcast with a real and raw chat about doing things for the first time. In here, we discuss what it takes to get started with anything in business, and in life. Imperfect action, imposter syndrome, stepping out of your comfort zone AND tips and tricks for doing some of those marketing things for the first time. It's all in here! Did we suck first time?...