CoatingsCoffeeShop

In this  CoatingsTalk ™ ,  Megan Ellsworth sits down with Michelle Miller, president of  Creativate , to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify processes, improve  efficiency  and strengthen client c...

This month's question:  Combining coatings with self-adhered membranes Reinforced assemblies and system layering strategies Where hybrid solutions outperform traditional systems  Learn More at   https://www.coatingscoffeeshop.com/       Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!   htt...

This month's question:  Expanding service offerings beyond reroofing Using coatings to stabilize revenue during slow seasons Entering restoration and maintenance markets strategically Learn More at   https://www.coatingscoffeeshop.com/       Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!...

In this episode of  Coffee Conversations® ,  industry experts explore the growing role of roof restoration in today's market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, during and after  a restoration , and examine...

In this  CoatingsCast ™, Megan Ellsworth sits down with Johnny Walker from APOC/ICP to examine why roof restoration is rapidly gaining traction as a cost-effective alternative to full replacement. From the contractor's perspective,  Johnny  break s  down what really matters during a roof assessment, including key indicators of whether a system is  a good candidate  for restoration and the red flag...

This month's question:   Why fluid-applied systems demand specialized training  Manufacturer-led training programs and certifications  Gaps in industry-wide installer accreditation  Learn More at   https://www.coatingscoffeeshop.com/     Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!  htt...

In this  CoatingsTalk ™ ,  Brian Cook and Mark Zele z nock  with  Dataforma   sit down with  Karen Edwards  for a  one-of-a-kind   webinar   dissecting  how  Dataforma's  radical approach to  contractor feedback  redefin ed  the  customer   satisfaction  in roofing software.  In late 2025 ,   Dataforma  invited   its users to a summit and used the time to hear feedback from the other side of the ...

This month's question:  Why fluid-applied systems demand specialized training Manufacturer-led training programs and certifications Gaps in industry-wide installer accreditation  Learn More at   https://www.coatingscoffeeshop.com/       Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!   htt...

In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance, sustainability goals and the unique "personality" of each roof. From material shortage...

This month's question:  Common objections from owners and consultants  How to position performance data and track records  Turning non-believers into long-term clients  Learn More at   https://www.coatingscoffeeshop.com/       Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.r...

This month's question: Strategies for selling Fluid-Applied Systems to Skeptics Learn More at   https://www.coatingscoffeeshop.com/     Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!  https://www.rooferscoffeeshop.com/rcs-club-sign-up       Follow Us!    https://www.facebook.com/CoatingsC...

In this  CoatingsCast ™ ,  host  Megan Ellsworth is joined by a  Chris  Huetti g  and Cody Wilson  from Roof Coatings Manufacturers Association  (RCMA)  to break down the value of RCMA 's  contractor membership. They explore the organization's role in the roofing and coatings industry, the different membership options  available  and how RCMA helps contractors stay current with evolving standards...

In this episode of  CoatingsCast ® Megan Ellsworth is joined by Jay Mitchell from Progressive Materials to talk about why ponding water  remains  one of the most persistent challenges on flat and low-slope roofs. Jay explains how to spot early signs of ponding on a dry roof, the risk it poses when left  unattended  and how SL-851 gives contractors a practical way to correct these trouble spots wit...

In this  CoatingsCast ™   episode ,  host  Karen Edwards is joined by Will Lorenz from  General Coatings to  take a closer look at the growing role of spray foam roofing in today's commercial and industrial markets. The conversation explores how SPF systems differ from traditional roofing options, where adoption is  accelerating  and what types of projects best  showcase  the system's performance...

Join us for a special Coffee Conversations® live from World of Concrete 2026 sponsored by Tremco Construction Products Group, featuring industry insights from concrete coatings and construction industry experts. This interactive session will dive into the latest trends in concrete with a strong focus on coatings and waterproofing. Experts will discuss innovations shaping the concrete and construct...

In this  CoatingsCoffeeShop ® Coffee Conversations, sponsored by APOC,  host Megan Ellsworth  is joined by  industry leaders , Johnny Walker of APOC and  John Kenny  of C otney Consulting  Group ,   to  take a deep look at where the roof restoration market is headed right now and what's driving change.  Panelists will share about  the biggest trends shaping the sector, from economic pressures and...

This month's question: How fluid-applied systems are evolving into full membrane solutions Learn More at   https://www.coatingscoffeeshop.com/     Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!  https://www.rooferscoffeeshop.com/rcs-club-sign-up       Follow Us!    https://www.facebook.co...

This month's question: How fluid-applied systems are evolving into full membrane solutions    Learn More at   https://www.coatingscoffeeshop.com/       Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up       Follow Us!    https://www.faceb...

In this  CoatingsTalk ™ ,  Megan  Ellsworth sits down with Ryan Knippel ,  a  b usiness  d evelopment  m anager  from SOPREMA ,  to  e xplore how modern roof coatings are reshaping the roofing industry, from extending roof life and boosting energy efficiency to reducing costs and waste for building owners.  Ryan wi ll   break down when coating restorations make sense versus full re-roofs, what war...

In this  CoatingsCast ™ , Megan Ellsworth sits down with Lisa Smith,  d irector of  m ember  e ngagement at the Spray Polyurethane Foam Alliance (SPFA), to preview what attendees can expect at the upcoming  SprayFoam  Convention & Expo. Lisa shares how the event brings together contractors, manufacturers and industry leaders for education, networking and hands-on learning that supports safer, more...

In this  CoatingsTalk ™, Megan Ellsworth is joined by Chris  Huettig  from K ARNAK  and Trac e y  Donels  from Service First Solutions to talk about how a commercial roof maintenance department should be set up to maximize efficiency while delivering a longer roof life to customers. The panel examines how dedicated maintenance programs create repeat business, reduce costs for building  owner s  an...

This month's question: What steps can help coating contractors avoid common pitfalls and keep projects profitable in the new year?   Learn More at   https://www.coatingscoffeeshop.com/       Sign up for the Week in Coatings!   https://www.coatingscoffeeshop.com/sign-up     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-u...

In this  CoatingsCast ™ ,  Karen Edwards is joined by Ryan Zabel from Arizona Polymer Flooring to discuss what truly defines a high-performance concrete floor coating and how system selection changes based on use case. The conversation breaks down the differences between decorative and heavy-use environments, with a closer look at why APF's P600 is a go-to topcoat for demanding applications and ho...

In this  CoatingsCast ™,  Megan Ellsworth  is joined by Chris Underwood from  Uniflex  to spotlight an exciting new offering for  the prep stage of roof restorations : Sprayable One Flash™   sealant. Chris explains how  feedback from contractors led them to take another look at their popular One Flash sealant to d evelop a revolutionary sprayable formula that  saves  countless hours and labor on r...

In this  CoatingsCoffeeShop ® Coffee Conversations, sponsored by H.B. Fuller, Megan Ellsworth visits with thought leaders in the industry to  take a hard look at the misconceptions and missed opportunities shaping today's roof coating market.  They  break down why long-term success depends less on the  topcoat  and more on the system beneath it, from assessment and prep to labor quality and ongoin...