Coaches Hour

Hym and Jewade dig into one of the most debated topics in fitness coaching right now whether coaches should use physical cues with clients. It started with a reaction video to Aaron Lambo and quickly became a wider conversation the industry hadn't properly had. This episode breaks down the how, when, and why of physical cueing: asking for permission, reading client signals before you even ask,...

In this episode of The Coaches Hour, Hym and Jewade sit down with Simon Mitchell (fitness marketing expert and author of the bestselling Post to Profits) for a full breakdown of what actually builds a sustainable coaching business. Simon walks through his journey from corporate marketing at Jaguar Land Rover into the fitness industry, why he deliberately built coaching credentials before leaning o...

In this episode of The Coaches Hour, Hym and Jewade sit down with Paul Standell (PT Project) to unpack the Kass reaction video saga and what it actually means for coaches navigating criticism online. Paul shares why he didn't take the callout personally, why react content isn't going anywhere, and the advice he'd give a coach with less experience and a thinner skin. The conversation mo...

Hym and Jewade sit down with Paul Standell from the PT Project to work through what actually happens when your content gets publicly criticised online. Paul shares the full story of a reaction video made about his anatomy teaching content, produced for Pure Gym's Gym Floor Mastery course. From acknowledging where the critic had a point to explaining why he wouldn't change a word of what he said, P...

We are back with Paul Standel from the PT Project for Part 2. The conversation moves into the coaching skills nobody really teaches: why telling clients the right facts isn't the same as teaching them, how to build the kind of rapport that gets clients to admit what they actually ate, and the framework Paul uses for gen pop nutrition (two Ps, two Ss and an E). They also cover predicting the fu...

Every coach goes through phases. The T-Nation phase. The Poliquin phase. The evidence-based phase. The PubMed rabbit hole. This episode, with Paul Standell from the PT Project, tracks the full education journey from 2010 to now and gets honest about which parts of it made a real difference on the gym floor and which parts just made everyone feel clever. The answer is not more research. It is bette...

Part 2 picks up where the money conversation left off and takes a different turn. Paul and the hosts get into the inflated reputation problem in the coaching industry, where coaches built followings before accountability existed online and now mentor others from a position that was never earned. From there the conversation moves into what actually protects a coaching career long term: not spending...

Most PTs don't have a money problem. They add clients, work more hours, and still feel broke. Or they finally start making real money and get hit by a tax bill they never saw coming. This episode, with guest Paul Standell from the PT Project, covers the financial reality of building a coaching business: sole trader versus limited company, the VAT threshold trap, flat rate VAT, dividends versus...

If every coach claiming "thousands of transformations" was telling the truth, there would be no overweight people left in the world. This episode picks apart the most common bold claims in coaching bios. From transformation counts and "best PT" titles to 24/7 support, evidence-based coaching, and bespoke programs. Do the maths on most of them don't hold up? The episode goes...

This episode starts with a post from a well-known coach that sparked a real debate, if a client can't complete a check-in on time, should you stop taking their goals seriously? The discussion goes deep on check-in culture, coach accountability, energy matching, fixed mindsets, and why the way you do one thing is the way you do everything. This is a must-listen for any coach who has ever felt f...

Most coaches assume that knowing more will make them better. This episode challenges that. The conversation covers why communication skills often matter more than knowledge depth, how coaches drift into overly scientific language that alienates clients, and what it actually takes to reach people at any level. From the "think science, speak client" principle to why asking questions beats...

Jewade had his viral post copied word for word by a Dubai-based trainer, a badly AI-edited head swapped onto his body. That story opens a bigger conversation about where copying ends and is there a limit to it. This episode breaks down the difference between taking inspiration and stealing identity, why too many coaches are parroting big creators without understanding what they're actually say...

Most coaches think they need to have all the answers but the best ones know when to step back. In this episode, we dive into the real role of referrals in coaching: when to refer out, how to build a strong referral network, and why doing what’s best for the client (even when it costs you money). From physios and therapists to other PTs, we break down the fears, mistakes, and real world experiences...

Everyone says they train to failure but almost no one actually understands what that means. In this episode, we break down the different types of failure, why true muscular failure is rarely reached, and why the idea of “training beyond failure” doesn’t make sense in most contexts. We dive into stability, exercise selection, and how different muscles fatigue across ranges, plus how tools like musc...

In this episode of The Coach’s Hour, Hym and Jewade break down a social media concept: whether the leg press can effectively train the hamstrings. Using real-world coaching experience and exercise science, they unpack why this debate exists, where people go wrong, and how social media oversimplifies complex topics. The conversation dives into biomechanics, bias in interpretation, and why context i...

Burnout isn’t just something that happens to high pressure executives or people working three jobs. Coaches experience it too, often quietly. In this episode of The Coach’s Hour, we break down what burnout actually is, why it happens even in careers you love, and the different forms it can take. From overexertion to misalignment with your work, we discuss how burnout develops, how to recognise the...

In this episode of The Coaches Hour, Hym and Jewade get into one of the most uncomfortable but important topics for personal trainers - client injuries. They unpack a real story from early in Hym’s PT career where a client was badly injured during a session, the guilt that came with it, and the lessons that still shape how he coaches today. From exercise selection and footwear to assessments, reha...

In this episode of The Coaches Hour, we break down the real reason “1200 calories and no loss” comes up so often: it’s rarely metabolism magic, it’s usually data, adherence, and communication. We talk through how to set a starting point, how to use a food diary + bodyweight as the real baseline, why clients unintentionally eat way more than they think, and how to have the “something’s not adding u...

In this episode of The Coaches Hour, Hym and Jewade dive into a controversial question: should fitness business mentors actually be good coaches? The conversation explores the difference between understanding business principles versus simply copying what worked once for them, the risks of cookie-cutter mentorship models, and why many coaches struggle when following rigid blueprints. They discuss...

In this episode of The Coaches Hour, Hym and Jewade break down the growing trend of client photoshoots and so-called “confidence shoots.” Should every client aim to be “shoot-ready”? What does “in shape” even mean? And are photoshoots genuinely serving the client, or just the coach’s marketing? The lads unpack the pressure to look photo-perfect, the risks of chasing aesthetics over substance, and...

In this episode of Coaches Hour, Hym and Jewade break down the realities of the gym rent model and why so many personal trainers feel trapped by it. They explore how paying rent without a wage creates pressure, forces short-term decision making, and pushes coaches toward burnout rather than better coaching. This conversation challenges the idea that “paying your dues” through rent automatically bu...

In this episode of The Coaches Hour, Hym and Jewade break down the client mistakes that still live rent-free in their heads. From onboarding errors to misplaced trust, poor boundaries, and trying to “save” clients who weren’t ready, this is an honest conversation about the lessons you only learn through experience. Real coaching scars, what went wrong, and how those mistakes shaped how they coach...

In this episode, we dive deep into the fitness industry’s changes, specifically focusing on the coaching business, and discuss what needs to stay in 2026, and what should be left behind. We talk about the importance of transparency in the coaching business, the role of business mentors, and how personal brands need to evolve. We also share insights on the challenges of being in the business, the i...

Late cancellations, paused coaching, and “life getting in the way” aren’t just client problem, they’re boundary problems. In this episode of The Coaches Hour, we break down why coaches struggle to enforce policies, how inconsistency creates confusion, and why trying to be “nice” often backfires. We talk about setting the tone early, the difference between empathy and enabling, and how strong stand...

Everyone wants the freedom of online coaching, but very few are actually ready for it. In this episode of The Coaches Hour, we break down when going online makes sense, when it’s a mistake, and why “online” isn’t a shortcut. We talk about capacity, skill level, lifestyle trade-offs, results, and the uncomfortable truth most coaches avoid. Joined once again by Anthony Barnes of the Coaching Initiat...