CO-PRO

Laurel Burton is a force. As CEO of Instrument, she’s built a career by wearing a hundred hats, pushing through late nights, and leading with the kind of creative fire that doesn’t ask permission. In this conversation, Laurel opens up about the path that got her here, from single mom to the C-suite, and what it really means to lead as a woman in an industry that’s still evolving. We talk about res...

“Danger” has always had a place in pop culture. From Kenny Loggins’ “Danger Zone” to Rodney Dangerfield and Danger Mouse, the word has a long history of showing up wherever things get bold, wild, or unforgettable. So when Ehren became “Danger Ehren,” it didn’t just sound cool. It felt inevitable. In this episode, Ehren shares how his early days in snowboarding shaped his mindset, how he ended up j...

We sit down with Mel Strong to talk through her path through Nike’s world, from SB and ACG to Nike Running, and the culture that shaped each chapter. She shares a behind-the-scenes look at building brands that move people, with a perspective grounded in sport, style, and strategy. Now she is bringing that experience to Next Ventures, where she is helping back health and fitness companies with purp...

Modern snowboarding needs a conversation that cuts through the noise. That’s why we sat down with Tricia Byrnes and Jen Sherowski, hosts of the Going-Off podcast, to talk pro snowboarding past, Olympics moments that stuck, and how today’s riders are rewriting the next chapter. We’re getting real about the golden era of competition, the cultural shifts that shaped the sport, and the fresh energy th...

From downtown Manhattan to the global stage, Bruno Musso has been quietly engineering the DNA of modern action sports culture for over 30 years. In this episode, we sit down with the mind behind some of the most iconic moments in skateboarding, surfing, and snowboarding. From founding Shut Skateboards (NYC’s first skate brand) and helping build Zoo York, to producing legendary tours with Tony Hawk...

This week on the Co-Pro Podcast, we ride with Casey Potter, founder of CP Design and a creative shaped by moto, culture, and purpose-driven brand work. From designing helmets at Bell to collaborating with Roland Sands Designs, Casey’s approach is rooted in craftsmanship, speed, and storytelling that actually hits. Through CP Design, he helps brands cut through the noise with sharp strategy, cultur...

This week on The Co-Pro Podcast , powered by Nemo Design, we’re hanging out with Leo Battersby,  the creative mind who helped transmute toys into pop culture gold. As a former Mattel exec and co-founder of Mattel Creations, Leo helped transform a wild idea about “grown-up toys” into a $110 million global phenomenon. Now he’s carving his own lane as Founder of Midnight Rally Club and VP of Brand Cr...

In this episode of The Co-Pro Podcast, powered by Nemo Design, we sit down with Creative Director and multidisciplinary artist Jesse Conte. For over 20 years, Jesse has shaped brands in the outdoor, sports, and active-lifestyle sectors. He is now transitioning his creative expertise toward fine art and sculpture. This conversation explores creative evolution, examining how his background in hands-...

In this episode of the Co-Pro Podcast, we sit down with Brad Steward, snowboard pioneer, entrepreneur, filmmaker, and founder of Bonfire Snowboarding. Brad shares stories from the early days of snowboarding, when the sport was still carving out its place in the world. From exploring mountains across Russia, Japan, Sweden, Argentina, and the Pyrenees, Brad was part of the generation of riders who h...

On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey. Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden...

Sebo Walker came by the studio, and we ended up talking about way more than skating. We get into how skating feeds his art, how art feeds his skating, and what it actually looks like to balance being a working creative with being a pro skater. Sebo also opens up about fatherhood, how becoming a dad shifts your perspective, your priorities, and the way you think about legacy. We talk about growing...

What does it really take to build brand experiences that people feel, not just see? In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas i...

Welcome back to Part Two of The Untold Stories of Nike Skateboarding , powered by NEMO Design. In Part One, we introduced the people behind the project and teased the early foundation work that set everything in motion. Now, we dive straight into the product. This episode goes behind the scenes of what made Nike SB so special, from the details, decisions, and experiments that shaped the product to...

For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust. In this episode of Co-Pro, we unpack the moment Nike stoppe...

On this episode of the Co-Pro Podcast, we open the proverbial can of worms with Aaron Draplin — designer, maker, Field Notes co-founder, and all-around creative force of nature. The Michigan-born legend has gotten his hands dirty on the heaviest of brands: Nike. Burton. Red Wing. Patagonia. Fender. NASA. Even campaign work for Obama and Bernie. And that’s before you get to the posters, merch, and...

From stretchy ski pants to the golden age of baggy snowboard gear, Pat Bridges has seen it all. Growing up as one of the only snowboarders in his Vermont town, Pat went on to become one of the sport’s most influential voices — documenting snowboarding’s evolution from the pages of E.I. and Snowboarder to the rise of Slush Magazine. In this episode, we talk about the new age of documenting snowboar...

On this episode of the Co-Pro Podcast, we enter the ring with Damion Triplett — a Creative Director who’s helped shape the DNA of modern sports culture. From cutting his teeth at the legendary Wieden+Kennedy agency to steering creative at Nike SB and Jordan Brand, Damion has been behind some of the most defining stories, products, and moments in the game. We trace his path from a skateboard-obsess...

On this episode of the Co-Pro Podcast, we sit down with Justin Lewis, co-founder of Instrument. From his early years in the Marine Corps to co-founding one of the world’s most respected digital agencies, Intrsument, Justin’s path has been shaped by discipline, service, and a drive to build with purpose.  We dive into his leadership philosophy, his approach to fostering values-driven organizations,...

This episode on the Co-Pro Pod, we chop it up with none other than Russell Winfield — style icon, culture shaper, and certified legend in the game. Russ takes us back to Stratton grom days, where he went from lift rat to local hero, blasting onto the scene with Ride Snowboards and changing the whole look of what a pro could be. We’re talking mag covers, VHS-era hammer hunting, aprés antics, and th...

We’ve created 25 episodes of the Co-Pro Podcast. Along the way, we’ve gained a range of insights from our guests. Plus there’s the countless micro-lessons gleaned from doing production: set design, dongle procurement, audio level techniques, background research, and the human skills of connecting, interviewing, and storytelling. In honor of building the plane while teaching yourself how to fly it,...

In this episode of the Co-Pro Podcast , we link up with Circe Wallace—legendary pro snowboarder turned deal-closing dynamo. From slashing runs in video parts to running the industry as the sports agent, Circe carved her own line from the backcountry to the boardroom. We dig into her rise from the early days chasing the dream, to repping the next generation of podium-toppers, and how the skills she...

Strap in and hold your breath—this episode takes the drop with Bobby Meeks , a true original who’s never played it safe, whether he’s hucking off high dives or carving his path through snowboarding’s golden era. From launching himself into aquatic stunt shows as a kid to linking up with the legendary Robot Food crew, Bobby’s always followed the most creative line—even if it meant pissing people of...

Tighten your chin strap and get ready to rip through a full loop with Thor Drake—builder, dreamer, and visionary behind countless all gas / no brakes events via his community-charged hub, the One Moto Cafe. Thor’s tale is equal parts grit, garage grease, and make-it-yourself magic: From his slippery roots as an Arizona hockey grom, to finding his footing in the creative counterculture, building ba...

In this episode, we look through the lens of Lindsey Byrnes. Bringing together musical and visual alchemy, Lindsey’s journey is embedded in the culture of skateboarding. Her drive and talents lead to a job with Thrasher magazine, and she shares how she pivoted from writing—which triggered anxiety—to the visual narrative.  Using a camera to tell stories, Lindsey found a new focus on festival stages...

In this episode, we connect with a rare import: New Zealand-born pro snowboarder and surfer Dani Kiwi Meier. From the bottom of the world to the top of the industry, Dani adjusted his sideways stance and activated his network to launch Mana Media. Ever dreamed of creating a global content studio tapped by big brands like Nike, Netflix, Toyota, and more? Dani’s done it, and we dig into his decades...