CO-PRO

What does it take to build a brand and navigate the pressure that comes with it? Jim Anfuso joins us to talk brand-building, creative vision, and making tough calls when the stakes are high. From Burton and adidas to Yeezy, Complex NTWRK, and now Represent, his career spans action sports, streetwear, and culture-driven commerce. We explore the lessons along the way: turning cultural relevance into...

Before Danny Way could jump the Great Wall of China, someone had to build the ramp. For Brian Harper, that road started at AZP, the skate shop where his ramp-building career began. In this episode of the Co-Pro Podcast, we sit down with Brian, Senior Vice President at California Skateparks, to trace a career built around progression. We revisit snowboarding’s early days, the Burton and Tom Sims er...

In this episode of the Co-Pro Podcast, we sit down with Brian Franks, founder and executive creative director of Where Eagles Dare, to talk about brand strategy, creative leadership, and building brand identities with heart, culture, and a real point of view. Brian spent more than 20 years at American Eagle Outfitters, rising from graphic designer to VP of Creative while helping shape the brand du...

Fifty episodes of good conversations, lessons learned, and figuring it out as we go. For this milestone episode, we’re looking back at a few favorite moments and guests, sharing what’s helped us keep the podcast moving, and giving you a little peek at what’s next for Co-Pro. Thanks for coming along for the ride. Hit play and celebrate 50 with us.

In this episode of the Co-Pro Podcast, we sit down with Jim Geduldick, better known as Filmbot, to trace a career built at the intersection of action sports, filmmaking, and emerging technology. Jim started as a sponsored snowboarder before turning the camera toward the people and culture around him. What began with shooting snowboarding and skate videos with friends grew into a career spanning ci...

Selema Masekela is one of the most recognizable voices in action sports. From snowboarding and surfing to skateboarding and the X Games, he has spent decades helping bring the culture and its biggest moments to a global audience. In this episode, Selema looks back on moving to California, discovering action sports, and working as a restaurant busboy before landing his first media job at TransWorld...

Today we sit down with Ian Rogers and chat about the difference between people who are genuinely excited by technology and the people who see a way to make money from it. Ian has spent his career on the leading edge of the technologies that reshape culture, from building for the Beastie Boys in the ’90s to Yahoo Music, Topspin, Beats Music, and Apple Music. Now at Ledger, Ian is focused on buildin...

On this episode of the Co-Pro Podcast, we sit down with professional snowboarder Pat Moore. We trace his full journey from growing up in New Hampshire and first strapping on a board at age 3 at Waterville Valley, where his mother worked as the resort’s marketing director, to becoming a Forum Youngblood at 15 and rising through the competitive snowboarding world just two years later. Pat talks abou...

In this episode of Co-Pro, we sit down with legendary motorcycle photographer Michael Lichter. We talk about brand and what it means to him through the lens. How he’s built a visual identity around bikes, builders, and the open road while staying true to his own voice.  From his early days shooting for Easyriders and Sturgis to working with brands like Harley-Davidson, Indian, and Nikon, Michael s...

Laurel Burton is a force. As CEO of Instrument, she’s built a career by wearing a hundred hats, pushing through late nights, and leading with the kind of creative fire that doesn’t ask permission. In this conversation, Laurel opens up about the path that got her here, from single mom to the C-suite, and what it really means to lead as a woman in an industry that’s still evolving. We talk about res...

“Danger” has always had a place in pop culture. From Kenny Loggins’ “Danger Zone” to Rodney Dangerfield and Danger Mouse, the word has a long history of showing up wherever things get bold, wild, or unforgettable. So when Ehren became “Danger Ehren,” it didn’t just sound cool. It felt inevitable. In this episode, Ehren shares how his early days in snowboarding shaped his mindset, how he ended up j...

We sit down with Mel Strong to talk through her path through Nike’s world, from SB and ACG to Nike Running, and the culture that shaped each chapter. She shares a behind-the-scenes look at building brands that move people, with a perspective grounded in sport, style, and strategy. Now she is bringing that experience to Next Ventures, where she is helping back health and fitness companies with purp...

Modern snowboarding needs a conversation that cuts through the noise. That’s why we sat down with Tricia Byrnes and Jen Sherowski, hosts of the Going-Off podcast, to talk pro snowboarding past, Olympics moments that stuck, and how today’s riders are rewriting the next chapter. We’re getting real about the golden era of competition, the cultural shifts that shaped the sport, and the fresh energy th...

From downtown Manhattan to the global stage, Bruno Musso has been quietly engineering the DNA of modern action sports culture for over 30 years. In this episode, we sit down with the mind behind some of the most iconic moments in skateboarding, surfing, and snowboarding. From founding Shut Skateboards (NYC’s first skate brand) and helping build Zoo York, to producing legendary tours with Tony Hawk...

This week on the Co-Pro Podcast, we ride with Casey Potter, founder of CP Design and a creative shaped by moto, culture, and purpose-driven brand work. From designing helmets at Bell to collaborating with Roland Sands Designs, Casey’s approach is rooted in craftsmanship, speed, and storytelling that actually hits. Through CP Design, he helps brands cut through the noise with sharp strategy, cultur...

This week on The Co-Pro Podcast , powered by Nemo Design, we’re hanging out with Leo Battersby,  the creative mind who helped transmute toys into pop culture gold. As a former Mattel exec and co-founder of Mattel Creations, Leo helped transform a wild idea about “grown-up toys” into a $110 million global phenomenon. Now he’s carving his own lane as Founder of Midnight Rally Club and VP of Brand Cr...

In this episode of The Co-Pro Podcast, powered by Nemo Design, we sit down with Creative Director and multidisciplinary artist Jesse Conte. For over 20 years, Jesse has shaped brands in the outdoor, sports, and active-lifestyle sectors. He is now transitioning his creative expertise toward fine art and sculpture. This conversation explores creative evolution, examining how his background in hands-...

In this episode of the Co-Pro Podcast, we sit down with Brad Steward, snowboard pioneer, entrepreneur, filmmaker, and founder of Bonfire Snowboarding. Brad shares stories from the early days of snowboarding, when the sport was still carving out its place in the world. From exploring mountains across Russia, Japan, Sweden, Argentina, and the Pyrenees, Brad was part of the generation of riders who h...

On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey. Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden...

Sebo Walker came by the studio, and we ended up talking about way more than skating. We get into how skating feeds his art, how art feeds his skating, and what it actually looks like to balance being a working creative with being a pro skater. Sebo also opens up about fatherhood, how becoming a dad shifts your perspective, your priorities, and the way you think about legacy. We talk about growing...

What does it really take to build brand experiences that people feel, not just see? In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas i...

Welcome back to Part Two of The Untold Stories of Nike Skateboarding , powered by NEMO Design. In Part One, we introduced the people behind the project and teased the early foundation work that set everything in motion. Now, we dive straight into the product. This episode goes behind the scenes of what made Nike SB so special, from the details, decisions, and experiments that shaped the product to...

For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust. In this episode of Co-Pro, we unpack the moment Nike stoppe...

On this episode of the Co-Pro Podcast, we open the proverbial can of worms with Aaron Draplin — designer, maker, Field Notes co-founder, and all-around creative force of nature. The Michigan-born legend has gotten his hands dirty on the heaviest of brands: Nike. Burton. Red Wing. Patagonia. Fender. NASA. Even campaign work for Obama and Bernie. And that’s before you get to the posters, merch, and...

From stretchy ski pants to the golden age of baggy snowboard gear, Pat Bridges has seen it all. Growing up as one of the only snowboarders in his Vermont town, Pat went on to become one of the sport’s most influential voices — documenting snowboarding’s evolution from the pages of E.I. and Snowboarder to the rise of Slush Magazine. In this episode, we talk about the new age of documenting snowboar...