Christian Banach

CMO Journeys

Business EN ↓ 31 episodes

CMO Journeys is a podcast from NextBigWin featuring conversations with the marketing leaders behind today’s most recognizable brands, including Princess Cruises, White Castle, and Ruby Tuesday. Hosted by Christian Banach , Founder and Chief Growth Officer of NextBigWin, each episode explores the personal and professional journeys that brought today’s CMOs to the C-suite — from the pivotal career decisions and mentors that shaped them to the lessons learned along the way. The conversation then turns to the realities of leading modern marketing organizations, including the mandates CMOs are driv...

Author

Christian Banach

Category

Business

Podcast website

thenextbigwin.com

Latest episode

Jul 10, 2026

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Episodes

Andrea Schwenk, CMO of Egglife Foods: Scaling a Challenger Brand With Focus and Discipline 10.07.2026

Andrea Schwenk, Chief Marketing Officer at Egglife Foods, joins CMO Journeys to discuss how she helped shape the brand from an early-stage challenger into a growing CPG platform. Her perspective is valuable for marketers and agency leaders because she brings experience across agencies, restaurants, spirits, retail, hospitality, and better-for-you food innovation. What the Conversation Covers • And...

Dan Eisenberg, CMO of Blue Chip: Why Agency Growth Starts With Trust 03.07.2026

Dan Eisenberg, CMO and Partner at Blue Chip, joins CMO Journeys to discuss agency growth, client relationships, and the connection between brand building and business development. His perspective is especially valuable for agency leaders because he has spent his career helping agencies grow through trust, thought leadership, and stronger client partnerships. What the Conversation Covers • Dan’s ea...

Karen Craven, CMO of the Office of the Illinois State Treasurer: Turning Programs Into Public Trust 26.06.2026

Karen Craven, Chief Marketing and Communications Officer for the Office of the Illinois State Treasurer, joins CMO Journeys to discuss how public-sector marketing can build awareness, credibility, and trust. Her perspective is shaped by a career spanning journalism, government, public affairs, associations, education, and consumer-facing financial programs. What the Conversation Covers • Karen’s e...

Michael Klozotsky, CMO of IMO Health: Weird Thinkers Build Stronger Marketing Teams 22.06.2026

In this episode of CMO Journeys, Christian Banach speaks with Michael Klozotsky, Chief Marketing Officer of IMO Health, about how unconventional career paths can create stronger marketing leaders and better teams. Michael shares how his background across academia, bartending, and enterprise healthcare marketing shaped a leadership style grounded in curiosity, simplification, and a deep belief that...

Dil Fernando, CMO of Freeosk: Connecting Shopper Experience, Data, and Brand Growth 19.06.2026

Dil Fernando, CMO of Freeosk, joins CMO Journeys to discuss how in-store product discovery is evolving into a more measurable retail media experience. Her perspective is valuable because she brings together experience in radio, music, entrepreneurship, CPG innovation, brand strategy, shopper engagement, and experiential retail media. What the Conversation Covers • Dil’s early career in radio and m...

Monica Lopez Gonzalez, CMO of Feeding America: Why Authentic Narratives Matter More Than Ever 15.06.2026

In this episode of CMO Journeys, Christian Banach speaks with Monica Lopez Gonzalez, Chief Marketing Officer of Feeding America, about leading marketing and communications at a time when trust, dignity, and public narrative are central to the organization’s mission. Monica shares how her background in consumer insight and storytelling now helps her connect authentic human experiences to a broader...

Natasha Phillips, CMO of GE Healthcare: Bringing Science and Strategy Together 15.06.2026

Natasha Phillips, who leads marketing for Pharmaceutical Diagnostics in the U.S. and Canada at GE Healthcare, joins CMO Journeys to discuss how science, strategy, and customer insight come together in healthcare marketing. Her perspective is shaped by experience across consulting, research, healthcare, consumer marketing, and global commercial leadership. What the Conversation Covers • Natasha’s e...

Kristin Agnelli, CMO of ESO: Building a Career Between Sales and Story 08.06.2026

Kristin Agnelli, Chief Marketing Officer and SVP of Communications at ESO, joins CMO Journeys to discuss her path from sales development and demand generation into broader marketing leadership. Her perspective is especially valuable for marketers and agency leaders because she has built her career at the intersection of revenue, brand, product marketing, and customer storytelling. What the Convers...

Colette Dill-Lerner, CMO of Growth Channel: Leading Marketing in the Era of the CFO 31.05.2026

Colette Dill-Lerner, Chief Marketing and Strategy Officer at Growth Channel, joins CMO Journeys to discuss how marketing leaders are navigating pressure, complexity, and financial accountability. Her perspective is shaped by a career across direct response marketing, consulting, private equity-backed companies, and ad tech. What the Conversation Covers • Colette’s unconventional path into marketin...

Linda Bethea, Former CMO of Danone North America: Balancing Brand Building and Business Pressure 25.05.2026

In this episode of CMO Journeys, Christian Banach speaks with Linda Bethea, former Chief Marketing Officer of Danone North America, about what it takes to balance long-term brand building with the short-term business pressures facing modern CMOs. Drawing on leadership roles at PepsiCo, Diageo, and Danone, Linda shares a practical perspective on portfolio strategy, creative risk, consumer insight,...

Mike Bell, CMO of Everspring: Why Great Marketing Starts With Strategy, Not Tactics 18.05.2026

In this episode of CMO Journeys, Christian Banach speaks with Mike Bell, Chief Marketing Officer of Everspring, about building marketing around strategy, systems, and measurable outcomes rather than disconnected tactics. Drawing on a career that spans the Air Force, consulting, consumer brands, SaaS, and higher education, Mike shares how that broad experience shapes the way he leads full-funnel ma...

Jamie Richardson, CMO of White Castle: How to Keep a 100-Year-Old Brand Culturally Relevant 11.05.2026

In this episode of CMO Journeys, Christian Banach speaks with Jamie Richardson, Chief Marketing Officer of White Castle, about how a century-old brand stays relevant in a fast-changing culture. With nearly three decades at the company across marketing, corporate relations, and government affairs, Jamie brings a uniquely broad perspective on brand stewardship, innovation, and what it takes to grow...

Sunil Frida, CMO of Zscaler: What It Takes to Market Through Constant Change 04.05.2026

In this episode of CMO Journeys, Christian Banach speaks with Sunil Frida, Chief Marketing Officer at Zscaler, about helping shape the next phase of growth for one of enterprise security’s most important brands. Drawing on leadership experience across cloud, AI, and cybersecurity, Sunil shares how he is aligning marketing, product, and sales to support Zscaler’s evolution in a rapidly changing mar...

Adam Shpiro, CMO of SBS: Repositioning a Legacy Fintech for the Cloud and AI Era 27.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Adam Shpiro, Chief Marketing Officer at SBS, about helping reposition a legacy fintech company for a more modern cloud and AI-driven future. With a background spanning engineering, consulting, operations, venture investing, banking, and go-to-market leadership, Adam brings a broad operator’s view to how marketing can drive growth inside...

Marie Lee, CMO of Princess Cruises: Building Demand in a Changing Travel Market 23.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Marie Lee, Chief Marketing Officer of Princess Cruises, about leading marketing during a period of brand evolution, leadership change, and shifting traveler expectations. Drawing on a long career across Disney and travel marketing, Marie shares how she balances short-term demand with long-term brand building in one of the world’s most r...

Esi Eggleston Bracey, Former CMO of Unilever: The Growth Mindset Behind a Global Marketing Career 13.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Esi Eggleston Bracey, former Chief Growth and Marketing Officer at Unilever, about the mindset, leadership principles, and brand-building lessons behind a global marketing career. Drawing on leadership roles across Procter & Gamble, Coty, and Unilever, Esi shares how curiosity, courage, and a deep understanding of people shaped her...

Eric Gillin, CBO of Trusted Media Brands: What It Takes to Build in a Shifting Media Market 13.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Eric Gillin, Chief Brand Officer of Trusted Media Brands, about leading through one of the most complex moments in media. With a background spanning editorial, product, and sales, Eric shares how he is helping iconic brands reconnect with audiences by focusing less on scale for its own sake and more on brand clarity, community, and mean...

Sarah Cascone, CMO of Appriss Retail: How Events Become Enterprise Pipeline 13.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Sarah Cascone, Chief Marketing Officer of Appriss Retail, about building a marketing engine that turns trust, executive engagement, and events into enterprise pipeline. As the company’s first CMO, Sarah shares how she is helping reframe the category, sharpen the story, and align marketing tightly with revenue in a complex retail technol...

Josh Churnick, CMO of Vertex Service Partners: Why Great Marketing Has to Prove Itself 13.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Josh Churnick, Chief Marketing Officer of Vertex Service Partners, about building marketing systems that are accountable, measurable, and built to scale. Drawing on a career that spans entertainment, consumer brands, insurance, and home services, Josh shares why he was drawn to categories where marketing performance can be clearly prove...

Chris Pilsner, CMO of Oakland University: Bringing Agency Thinking to Higher Education 01.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Chris Pilsner, Chief Marketing and Communications Officer at Oakland University, about his path from agency life into higher education leadership. Chris shares how agency training shaped his approach to brand strategy, market research, digital experience, and enrollment-focused marketing at a pivotal moment for a growing public universi...

Nav Singh, CMO of Eightfold AI: Building a Marketing Team for an AI-Native Future 01.04.2026

In this episode of CMO Journeys, Christian Banach speaks with Nav Singh, Chief Marketing Officer of Eightfold AI, about his path from product leadership into modern marketing. Nav brings a rare combination of technical depth and storytelling discipline, and he shares how that perspective is shaping Eightfold’s approach to AI, talent intelligence, and the future of marketing teams.| What the Conver...

Ethan Chernofsky, CMO of Placer.ai: From Agency Life to Marketing Leadership 29.03.2026

In this episode of CMO Journeys, Christian Banach speaks with Ethan Chernofsky, CMO of Placer.ai , about his path from agency work into senior in-house marketing leadership. Ethan shares a practical view of how storytelling, market narrative, and data can work together to shape brand strategy, support growth, and help marketing teams make better decisions. What the Conversation Covers • Ethan’s ca...

Adriana Gil Miner, CMO of Pindrop: Leading Marketing in the Age of Deepfakes 29.03.2026

In this episode of CMO Journeys, Christian Banach speaks with Adriana Gil Miner, Chief Marketing Officer of Pindrop, about leading marketing in a category shaped by AI, fraud, and digital trust. Drawing on a career that spans digital marketing, brand storytelling, and high-growth B2B leadership, Adriana shares how she is helping define a new market while scaling awareness around one of today’s mos...

Kimberly Corbett, CMO of Underdog Fantasy: Building a Challenger Brand Into a First Choice 25.03.2026

In this episode of CMO Journeys , Christian Banach speaks with Kimberly Corbett, Chief Marketing Officer at Underdog Fantasy. Kimberly shares how her path from accounting and auditing into digital marketing, gaming, and now sports gaming has shaped her approach to building brands, leading high-performing teams, and turning a fast-growing challenger into a first-choice brand. What the Conversation...

Matthew Lieberman, CMO of Cooley: Leading Brand, Business Development, and Change 25.03.2026

In this episode of CMO Journeys , Christian Banach speaks with Matthew Lieberman, Chief Marketing Officer and Business Development Officer at Cooley. Matthew shares how a nontraditional path through entertainment, consulting, and professional services shaped his approach to marketing transformation, and why this moment represents a major opportunity for firms rethinking how marketing drives growth...

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