Christian Banach

CMO Journeys

Business EN ↓ 31 episodes

CMO Journeys is a podcast from NextBigWin featuring conversations with the marketing leaders behind today’s most recognizable brands, including Princess Cruises, White Castle, and Ruby Tuesday. Hosted by Christian Banach , Founder and Chief Growth Officer of NextBigWin, each episode explores the personal and professional journeys that brought today’s CMOs to the C-suite — from the pivotal career decisions and mentors that shaped them to the lessons learned along the way. The conversation then turns to the realities of leading modern marketing organizations, including the mandates CMOs are driv...

Author

Christian Banach

Episodes

Justin Steinman, CMO of ModMed: Why Great Marketing Starts With Human Stories 25.03.2026 33:16

In this episode of CMO Journeys , Christian Banach speaks with Justin Steinman, Chief Marketing Officer at ModMed. Justin shares how a career built across healthcare, healthcare IT, and enterprise software has shaped a marketing approach grounded in storytelling, operational clarity, and a strong understanding of customer needs. What the Conversation Covers • Justin’s path from studying English an...

Jeff Cato, CMO of JASCO: Leading Holistically Across Brand, Retail, and Digital 25.03.2026 35:32

In this episode of CMO Journeys , Christian Banach speaks with Jeff Cato, Chief Marketing Officer at Jasco, a consumer electronics and connected home company with products sold across major retail and digital channels. Jeff shares how a career spanning sales, operations, e-commerce, and digital transformation has shaped his approach to marketing leadership, growth, and agency partnership. What the...

Tristan Pineiro, CMO of Grindr: Building Brand, Content, and Community at Scale 19.03.2026 32:31

In this episode of CMO Journeys , Christian Banach speaks with Tristan Pineiro, Chief Marketing Officer of Grindr, about leading brand, content, communications, and partnerships at one of the world’s most culturally significant platforms. His perspective is especially valuable because it blends storytelling, community understanding, and global brand building at a time when Grindr is expanding how...

Edithann Ramey, CMO of Ruby Tuesday: How She Brings Legacy Brands Back Into Focus 19.03.2026 32:35

In this episode of CMO Journeys , Christian Banach speaks with Edithann Ramey, Chief Marketing Officer of Ruby Tuesday, about leading a legacy restaurant brand through a new chapter of relevance and growth. Drawing on experience across restaurants, entertainment, and consumer marketing, she shares how she approaches traffic, value, loyalty, and brand positioning in a category under real pressure....

Tim Asimos, CMO of Timmons Group: From Agency Leader to In-House Growth Builder 19.03.2026 34:39

In this episode of CMO Journeys, Christian Banach speaks with Tim Asimos, Chief Marketing Officer of Timmons Group, about his path from agency leadership to building an in-house growth function inside a professional services firm. He has worked across agency, SaaS, and client-side roles, giving him a grounded view of marketing leadership, business development, and what firms should expect from age...

Jess Alpert, CMO of EPM: An Unorthodox Journey from Fashion to Fintech Marketing 18.03.2026 31:40

In this episode of CMO Journeys , Christian Banach speaks with Jess Alpert, Chief Marketing Officer of EPM, about a career path that spans fashion, entrepreneurship, agency leadership, consumer tech, and fintech. Her perspective stands out because she brings both creative instinct and analytical rigor to the role, with a strong point of view on execution, personalization, and how modern marketing...