Sussner

Clubs Made Meaningful

Business EN ↓ 118 episodes

Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.

Author

Sussner

Episodes

Episode 42: What Makes a Brand Relevant 02.10.2023 37:50

Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels. For more information, visit us at: www.sussner.com

Episode 41: Your Right To Win 25.09.2023 28:58

Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win. For more information, visit us at: www.sussner.com

Episode 40: An Intro to Sub Branding 11.09.2023 28:18

Derek and Tucker discuss the nuances of developing sub-branding and strategies. For more information, visit us at: www.sussner.com

Episode 39: Conquer Branding Fears 28.08.2023 32:34

Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand. For more information, visit us at: www.sussner.com

Episode 38: Balancing Strategy & Design 14.08.2023 27:39

Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design. For more information, visit us at: www.sussner.com

Episode 37: Branding Priorities 31.07.2023 29:44

Derek and Tucker discuss how to figure out where to start when considering your branding priorities. For more information, visit us at: www.sussner.com

Episode 36: Invest in Your Brand 17.07.2023 33:53

Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition. For more information, visit us at: www.sussner.com

Episode 35: Why is Positioning Scary? 03.07.2023 35:49

Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client. For more information, visit us at: www.sussner.com

Episode 34: What Are Brand Consultants? 19.06.2023 35:43

Derek and Tucker take an in-depth look into the wide variety of their clientele. For more information, visit us at: www.sussner.com

Episode 33: Hire for Brand Fit 05.06.2023 34:38

Derek and Tucker discuss the importance of hiring beyond professional skill sets For more information, visit us at: www.sussner.com

Episode 32: Your Brand’s Stance Matters 22.05.2023 30:07

Derek and Tucker discuss the importance of knowing where and why you stand. For more information, visit us at: www.sussner.com

Episode 31: Levels of Executing a Brand Refresh 08.05.2023 31:51

Derek and Tucker discuss the purpose behind revitalizing your brand. For more information, visit us at: www.sussner.com

Episode 30: The Role of Features and Benefits 24.04.2023 36:03

Derek and Tucker take a closer look into the "F&Bs" of company branding. For more information, visit us at: www.sussner.com

Episode 29: Should You Listen to or Lead Your Customers? 10.04.2023 36:57

Derek and Tucker discuss an often underlying issue in branding. For more information, visit us at: www.sussner.com

Episode 28: Managing a Brand Transformation 27.03.2023 38:19

Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation. For more information, visit us at: www.sussner.com

Episode 27: Living Your Brand 13.03.2023 40:03

Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?" For more information, visit us at: www.sussner.com

Episode 26: What Makes a Brand Authentic 27.02.2023 32:06

Derek and Tucker kick off Season 2 by diving into what makes brands authentic. For more information, visit us at: www.sussner.com

Episode 25: Reviewing your Competition’s Creative 13.02.2023 37:22

Derek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them. For more information, visit us at: www.sussner.com

Episode 24: Interviewing your Audience for Insights 30.01.2023 36:32

Derek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand. For more information, visit us at: www.sussner.com

Episode 23: Assumption Reversal 16.01.2023 17:53

Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding. For more information, visit us at: www.sussner.com

Episode 22: Developing vs Amplifying a Brand 02.01.2023 34:38

Derek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take. For more information, visit us at: www.sussner.com

Episode 21: Refreshing a Sporting Goods Brand 19.12.2022 31:57

Derek and Tucker take a look at a case study for one of their clients. For more information, visit us at: www.sussner.com

Episode 20: Defining Perception 05.12.2022 36:35

Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered. For more information, visit us at: www.sussner.com

Episode 19: What is a Brand? 21.11.2022 33:46

Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience. For more information, visit us at: www.sussner.com

Episode 18: Branding Golf Courses vs Golf Clubs 07.11.2022 32:21

Derek and Tucker further hone in on golf course design. For more information, visit us at: www.sussner.com