Sussner

Clubs Made Meaningful

Business EN ↓ 118 episodes

Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.

Author

Sussner

Episodes

Episode 67: Steps to Launching a Club Rebrand 12.08.2024 27:54

Derek and Tucker break down the steps to take and the reasons why you should consider a club rebranding. For more information, visit us at: www.sussner.com

Episode 66: Brand Marketing vs Brand Design 29.07.2024 25:24

Derek and Tucker define the line between marketing and design and how they intersect to inform one another. For more information, visit us at: www.sussner.com

Episode 65: Building Brand Guidelines 15.07.2024 33:48

Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board. For more information, visit us at: www.sussner.com

Episode 64: Club Identity Systems 01.07.2024 35:43

Derek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies. For more information, visit us at: www.sussner.com

Episode 63: Navigating Branding With a Board 17.06.2024 27:02

Derek and Tucker bring clarity to uniting your company under one cohesive vision. For more information, visit us at: www.sussner.com

Episode 62: Putting a Committee Together 03.06.2024 27:00

Derek and Tucker assemble your need-to-know facts when putting together your committee. For more information, visit us at: www.sussner.com

Episode 61: The Guiding Principles of Private Clubs 20.05.2024 30:34

Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future. For more information, visit us at: www.sussner.com

Episode 60: How Color Affects Perception 06.05.2024 17:43

Derek and Tucker cover how to best convey your business with color. For more information, visit us at: www.sussner.com

Episode 59: Brand Ecosystems 22.04.2024 20:51

Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole. For more information, visit us at: www.sussner.com

Episode 58: 6 Types of Brand Transformation 08.04.2024 29:40

Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands. For more information, visit us at: www.sussner.com

Episode 57: Tournament Branding for Clubs 25.03.2024 22:50

Derek and Tucker discuss designing and delighting your club members with tailored events. For more information, visit us at: www.sussner.com

Episode 56: Brand Promoters & Detractors 11.03.2024 17:42

Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors. For more information, visit us at: www.sussner.com

Episode 55: The Loudest Voices in the Room 26.02.2024 18:25

Derek and Tucker talk about gathering feedback while prioritizing every voice. For more information, visit us at: www.sussner.com

Episode 54: Determining a Primary Audience 12.02.2024 27:14

Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible. For more information, visit us at: www.sussner.com

Episode 53: Assessing a Brand's Name 29.01.2024 22:51

Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you For more information, visit us at: www.sussner.com

Episode 52: Measuring Brand Success 15.01.2024 31:22