Sussner

Clubs Made Meaningful

Business EN ↓ 118 episodes

Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.

Author

Sussner

Category

Business

Podcast website

www.sussner.com

Latest episode

Jun 29, 2026

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Episodes

Ep 92: How Course Architecture Shapes Club Identity with Drew Rogers, Golf Course Architect 28.07.2025

Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture. For more information, visit us at: www.sussner.com To learn more about Drew Rogers: https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/

Ep 91: Brand's Role in Club Marketing 14.07.2025

Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit. For more information, visit us at: www.sussner.com

Ep 90: Taking Care of the People Who Take Care of People with Craig Pratt of Holes Fore Hope 30.06.2025

Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo.  For more information, visit us at: www.sussner.com

Ep 89: Reviving New Member Interest 16.06.2025

Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short.  For more information, visit us at: www.sussner.com

Ep 88: Brand Through the Eyes of a Club Manager & Consultant with Chris Coulter of McMahon Group 02.06.2025

Chris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space. For more information, visit us at: www.sussner.com

Ep 87: Evolving Member Expectations 19.05.2025

Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.     For more information, visit us at: www.sussner.com

Ep 86: Winning The Talent Game with Tom Wallace of KK&W 05.05.2025

Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace.    https://kkandw.com/ For more information, visit us at: www.sussner.com

Ep 85: Reclaiming Reputation Through Brand Revitalization 21.04.2025

Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity.  For more information, visit us at: www.sussner.com

Ep 84: Branding the Club with Don Kovacovich, General Manager of The Club at Golden Valley 07.04.2025

Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner.  https://www.theclubgv.com/ For more information, visit us at: www.sussner.com

Ep 83: Changing a Club's Membership Model 24.03.2025

Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning. For more information, visit us at: www.sussner.com

Ep 82: Connecting a Club with its Story with Jackie Carpenter of Notable 10.03.2025

Derek and Tucker are joined today by Jackie Carpenter, author of People First. For more on Jackie and People First check out: https://threeandjackie.com/ For more information, visit us at: www.sussner.com

Ep 81: Branding a Club Anniversary 24.02.2025

Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future.  For more information, visit us at: www.sussner.com

Ep 80: Private Club Storytelling with Ricky L. Potts Jr., AGM of The Springs 10.02.2025

Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members.  For more information, visit us at: www.sussner.com

Episode 79: Opportunity in Club Facility Renovations 27.01.2025

Derek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation.  For more information, visit us at: www.sussner.com

Episode 78: The Evolution of Club Members with Jon Last of Sports & Leisure Research Group 13.01.2025

Derek and Tucker highlight how your members relate to your club and branding. For more information, visit us at: www.sussner.com

Episode 77: Member Branding vs. Product Branding 30.12.2024

Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding.  For more information, visit us at: www.sussner.com

Episode 76 - The Role of a Club's Logo 16.12.2024

Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices. For more information, visit us at: www.sussner.com

Episode 75: Club Brand Governance 02.12.2024

Derek and Tucker divulge the steps to evolving your brand while retaining your core values. For more information, visit us at: www.sussner.com

Episode 74: Seasonal Member Merchandise 18.11.2024

Derek and Tucker take a look at crafting specific merch to celebrate landmarks and special times of the year. For more information, visit us at: www.sussner.com

Episode 73: Who is Sussner? 04.11.2024

Derek and Tucker take a look back on their years of expertise to define who they are and what Sussner stands for 

Episode 72: Club Identities Beyond Amenities 21.10.2024

Derek and Tucker discuss what it takes to stand out in unique ways for your club.  For more information, visit us at: www.sussner.com

Episode 71: Little Things Mean Everything 07.10.2024

Derek and Tucker take a look at the often missed and easy to overlook.  For more information, visit us at: www.sussner.com

Episode 70: Build Flexible Brand Systems 23.09.2024

Derek and Tucker break down the building blocks for long lasting branding. For more information, visit us at: www.sussner.com

Episode 69: The Club At Golden Valley 09.09.2024

Derek and Tucker take a close look at one of their recent rebrands. For more information, visit us at: www.sussner.com

Episode 68: When to Launch a Club Rebrand 26.08.2024

Derek and Tucker break down how to find the perfect timing when launching a club rebrand. For more information, visit us at: www.sussner.com

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