Sussner

Clubs Made Meaningful

Business EN ↓ 118 episodes

Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.

Author

Sussner

Episodes

Episode 17: Refreshing a Golf Course 24.10.2022 21:29

Derek and Tucker discuss the bar for golf course design - and how to push past it. For more information, visit us at: www.sussner.com

Episode 16:Let’s Talk Taglines 10.10.2022 38:31

Derek and Tucker talk taglines in today's episode. For more information, visit us at: www.sussner.com

Episode 15: Refreshing an Athletic Department 26.09.2022 30:00

Derek and Tucker discuss how to refresh an athletic department. For more information, visit us at: www.sussner.com

Episode 14: Branding a Club 12.09.2022 30:09

Derek and Tucker discuss how to brainstorm branding a club. For more information, visit us at: www.sussner.com

Episode 13: An Intro to Internal Branding 29.08.2022 38:31

Derek and Tucker discuss the power behind internal branding For more information, visit us at: www.sussner.com

Episode 12: The Value of Stereotyping 15.08.2022 28:40

Derek and Tucker sit down today to discuss the meaning of stereotyping within the branding world. For more information, visit us at: www.sussner.com

Episode 11: We’re on a Mission 01.08.2022 35:05

This episode digs into the rallying cry for the greatness your team is going to accomplish. For more information, visit us at: www.sussner.com

Episode 10: Aren’t Brands Just Logos? 18.07.2022 31:19

Derek and Tucker sit down today to discuss what logos mean within branding. For more information, visit us at: www.sussner.com

Episode 9: The Business You Are Really In 04.07.2022 33:27

Derek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement. For more information, visit us at: www.sussner.com

Episode 8: Clarity of Vision 20.06.2022 32:01

Derek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now. For more information, visit us at: www.sussner.com

Episode 7: Branding B-2-B Environments 06.06.2022 27:34

Derek and Tucker discuss the Branding of Spaces For more information, visit us at: www.sussner.com

Episode 6: It’s All in the Name 23.05.2022 33:07

Derek and Tucker discuss what a name can say - and not - about your company For more information, visit us at: www.sussner.com

Episode 5: Delving Into Branding Data 09.05.2022 37:31

Derek and Tucker jump into the discovery phase of branding before it hits the drawing board. For more information, visit us at: www.sussner.com

Episode 4: Content Made Meaningful 20.04.2022 31:42

Today Derek and Tucker discuss the concepts within content and its common misconceptions such as the phrase "Content is King." For more information, visit us at: www.sussner.com

Episode 3: Brand Story vs Brand Messaging 11.04.2022 31:36

Your story matters. For more information, find us at: https://www.sussner.com

Episode 2: Visuals That Take The Cake 11.04.2022 31:03

Derek and Tucker sit down to discuss visual impact and what that could mean for your brand. For more information, find us at: https://www.sussner.com

Episode 1: Are You Different or Distinct? 11.04.2022 32:04

It's not about being the only option, it's about being the right option. Join Derek and Tucker as they discuss Differentiation & Distinction. For more information, find us at: https://www.sussner.com

Intro: Brands Made Meaningful 11.04.2022 9:34

Our introduction episode will tell you everything you need to know about who we are, what we do, and how we make it meaningful. For more information, find us at: https://www.sussner.com/