Clover: Conversations with Women in Leadership on Visibility, Authority & Owning the Room

My conversation with Nicole Rollender, founder of Strand Writing Services, was one that will make you want to take action immediately. My favorite entrepreneurs are those that leave it all on the table - they're open to sharing the minute details on each aspect of their business growth...the roses and the thorns of it. After being downsized from her six-figure salary executive editor-in-chief...

From clarifying your message with a reduction of words to how to use personal stories to get a professional point across...(including ways to use the emails you have sitting in your Inbox to improve your writing skills), these seven tips will have your copywriting take on a whole other level of expertise.

There are so many tools out there that look nice and shiny that you can buy to increase your skills at copywriting or an online business in general, but in this episode, I want to show you 10 FREE resources that you can use to help out your copywriting.  I include some popular choices like Grammarly and Canva but also some that haven't gotten their full due yet such as  Read-able, WordCounter...

This week, I'm going over the call to action aka the CTA. There are a variety of things that go into creating a very clickable call to action. I'll go through some of the nuts and bolts with you on this episode. A CTA encourages your audience to take a specific action - it's really a conversion tool. It can help in converting members, subscribers, followers, customers...you get the...

Short and sweet, I'm walking you through the steps I take to write each email. From the two types of emails I create to how I edit, I go over it all. I share my strategy when creating email subject lines and if I batch process topics or take a more free-wheeling approach. Listen in! While you're at it, grab my free ' One Year of Email Subject Lines to Amp Up Your Open Rates & Ac...

We've all been there. That darn blinking cursor. It's like it's taunting you, "Look at this big, blank page. You'll never figure out what to write. Such a waste of time. Loser." RUDE. This week I go over 15 ways you to always know what to write. I'm finally recording this episode because one of the most common things I hear from people is that they have no idea w...

Let's talk about finding your voice in writing! If you've followed me for any time at all, you know that I'm all about conversational copywriting. I've even coined the term copysation, making copy a conversation, because when people go to write something, especially for their business, they tend to freeze up. They're not sure what to say, or how to say it and their persona...

It might surprise you to hear this but: you don't need a fancy website and logo to get your business going…nor to grow it substantially. Honestly, creating your email list is one of the most important things to do early on. Grabbing an email service provider and then creating a landing page or two, one with info about your offer and another to gate your lead magnet to collect email addresses...

We have a very special episode for you this week!   We talked to a few of our guests from last season and asked them to share with us their goals and plans for 2022.    I think we can all agree that 2020 and 2021 were a little bit off-kilter.    I'm so interested to hear everybody's thoughts and insights for the year ahead - send me a note at erin@musclecreative.com.    Until then, check...

In one week we will enter the last month of 2021. In a few days, millions in America will celebrate Thanksgiving, gathering with friends and family for (hopefully) some relaxation and fun. As such, we thought it fitting to take this time to reflect on a positive that this year has brought to small businesses. We reached out to previous guests on this podcast and asked them to share what they are g...

A looooong time ago...I'm talkin' 15-20 years ago, my sister Jen told me about this incredible fitness pro named Lauren Brooks.  Jen is one of the fittest people I know, so when she recommends someone, I listen. She mentioned that Lauren focused on fitness with kettlebells, had a ton of expertise, and was a genuine person. I bought a few of her DVDs - you know, those things that look lik...

This week I get to chat with Emily King, wealth and abundance coach. She focuses on helping women entrepreneurs with their money mindset to grow their income and impact doing what they love.   After years of hoarding money and coming from a scarcity mindset, Emily learned about money mindset. In addition to vision boards, mantras, and visualizations she learned the science behind it all. Things th...

Angie Clarke went from full-time corporate warrior to full-time quilter. The mom of three began her t-shirt quilting business, Crafted Angles, on the side and has now turned it into a bustling LLC. The passing of her brother inspired her to expand her already impressive sewing skills to include quilting beautiful quilts made from t-shirts - she describes it as a scrapbook you can hug. Balancing he...

This week I get to chat with author,  Mike Geraghty. Mike also happens to be my cousin - love it when my business intersects with family time! Mike is an accomplished author having been represented by an incredible publisher for years now. Having written multiple books available online and via a variety of book stores, Mike tells all about what it takes to be a published author going the tradition...

What if there was a way to grow your email list, learn about your audience to offer them the exact solutions they need, AND have a shareable, reusable lead magnet for years to come? You probably know where I'm going with this…there is!  An online quiz checks all these boxes, and this week we have online quiz extraordinaire, Linda Sidhu joining us. Linda is a list-building expert and strategic...

A lead magnet, a freebie, an opt-in - whatever you want to call it, it's a strong tool to leverage when growing your email list. And growing your email list means growing your audience base and growing your audience base means increasing those qualified leads (if your lead magnet brings in your target audience) and more qualified leads mean more revenue. In this episode I discuss: info you ne...

Maybe you've started a podcast or video series...or perhaps you're in the planning stages. Regardless of your topic, you're probably like - what the heck am I going to talk about every week (or whatever cadence you choose)? Perhaps consider a format that allows you to welcome guests onto the show. That way, you won't have the pressure of carrying the entire show every week...an...

This week, I thought we'd talk a little bit about creating headlines, subject lines, your call-to-action - you know, the stuff that gets your ideal audience to DO WHAT YOU WANT THEM TO DO.  Whether it's an opt-in page, sales page, social media post, email, blog post, etc... it's super important to have action-oriented headlines that actually work.  Before you even start to create th...

In order to grow a sustainable business that won't have you pulling your hair out (at least maybe not every day), automating processes is critical. It saves you time, money, and your sanity. No matter if you're new to business, or an experienced entrepreneur or in your career, building systems that streamline what your business needs is key.    Many people, whether employees or business...

It might surprise you to hear this but: you don't need a fancy website and logo to get your business going…nor to grow it substantially.   Honestly, creating your email list is one of the most important things to do early on. Grabbing an email service provider and then creating a landing page or two, one with info about your offer and another to gate your lead magnet to collect email addresse...

Have you ever felt like you were all over the place? Unproductive? Flitting from here to there? Like you're always saying yes when you wish, you could say no? Doing things that don't feel right or that aren't serving your priorities? You probably don't have solid boundaries in place.  Boundaries are all about your mental health. If your head's not in the game, if your mind...

This week, I wanted to go over critical steps you need to take when starting your own business. So some of you may have already started your own business, and others might be thinking about it but haven't taken the plunge.    You might want time flexibility while earning an income, you might you love your full time job, but want to have a business in addition to that that you want to build. ...

Where do I even start with our guest this week? For 13 years Matt Zaun worked in the political arena as a speech writer - helping politicians with debate prep, speech writing and overall messaging. For the past 5 years, Matt has taken critical pieces of that experience and applied them to helping small and medium business owners catapult their businesses to new heights. How? Matt is a Story Strate...

This week, let's talk about a biggie that plagues all businesses - how to tackle the most common online sales obstacles or objections. These are objections you might get from people when they're considering buying your product or service.    When you learn the objections that people have when considering your offer beforehand, you an address it directly...before they even come up. This a...

This week I talk about something in copywriting that trips a lot of people up. THE SALES PAGE. Your sales page can be the key piece of success in your sales funnel and customer journey if you take a critical (yet organic) view of it. Your sales page should be clear on exactly: what you’re offering who it’s for why it’s important how it will help solve a problem or deliver a transformation  Your co...